Chris Bergeron Email & Phone Number

Lehi, Utah, Us

Lehi, Utah, Us

Lehi, Utah, Us

Part of a GTM team responsible for defining a scalable SaaS-based event management product line which empowers businesses to deliver complex events from one connected data strategy (this includes mar-tech/CRM stack, integrations, SSO and security systems requirements)

Burlington, Vermont, Us

Root stage development of product definition, initial workflows, and growth paths to profitability and scale.

Westlake, Texas, Us

Assigned to the Vehicle Solutions portfolio, a complex web of brands and product lines intended to connect the dealership value chain in its effort to serve car buyers and owners.

Atlanta, Ga, Us

I focus on strategically enhancing the Cox Automotive portfolio by crafting interconnected brand and product narratives for Enterprise clients and partners. My primary goal is mapping Cox Automotive's consumer, vehicle, and market data capabilities to dealer software and OEM/Enterprise API offerings.

Atlanta, Ga, Us

Team lead responsible for all Product Marketing functions for Dealer.com and Dealertrack DMS, in addition to a contributing member of the Dealer Software Solutions which also includes VinSolutions and Xtime brands. While aligning with business and financial priorities and in partnership with Product Management, I am responsible for developing positioning, messaging, competitive differentiation, and enabling Sales teams, Performance Management teams, and Marketing teams to ensure all are aligned to generate and close opportunities for every solution, product, and service offering.

Atlanta, Ga, Us

Increased product line ARR from launch to $28M. Focus toward increasing MRR subscriptions through the alignment of demand generation campaigns and sales initiatives for digital retailing product and service offerings. I take a quantitative approach creating strategies for analyzing audiences, behaviors and opportunities to produce MQLs that convert. My role also owns understanding the data to produce performance analysis, deliver relevant and targeted content and creative, and forming plans to simultaneously drive revenue across multiple business units.

Atlanta, Ga, Us

Cox Automotive Digital Retailing product marketing; specifically part of initial brand creation, product positioning and G2M for new national products Accelerate My Deal and nVision data analytics with sales attribution. This emerging category of offerings connects online deal-structure inputs with in-store operational systems to enable a better car buying experience for consumers and streamlined sales process for OEMs, third-party sellers, large dealer groups and dealers across North America.

Atlanta, Ga, Us

Lead product marketing efforts for Car buying and data attribution products across the Autotrader, Kelley Bluebook, and Dealer.com brands. Partner with cross-functional teams to design and execute marketing plans. Guide key stakeholders on research, competitor analysis, digital marketing, event marketing, and success of programs. Foster and maintain positive working relationships with colleagues at all level of the organization.

Atlanta, Ga, Us

Oversaw the Dealer.com Product Marketing team responsible for the growth and profitability of all Dealer.com products as part of the Cox Automotive portfolio. This included new business acquisition as well as programs in reducing churn. Drove long-term product marketing strategy and product marketing efforts for the Dealer.com and Kelly Blue Book product portfolio. Directed the strategic alignment of financial and operational goals to optimize brand and product plans. Designed and executed content marketing, demand generation campaigns.

North Hills, New York, Us

Led the design, development, and implementation of strategies, tactics, and programs for over 15K clients (over 60% of the entire franchise market) to optimize growth of portfolio of company products, which ultimately led to a $4B acquisition by Cox Automotive. Collaborated with cross-functional departments to forecast product revenues. Managed marketing programs to ensure achievement of strategic and financial objectives for product portfolio across 26 different automotive franchises. Produced product-oriented content to highlight unique selling points and differentiation. Played an integral role in the repositioning of all products. Championed and upheld brand standardization and project marketing process for the organization on behalf of marketing.

Sandy Springs, Georgia, Us

Designed and took part in the creation and development of all digital marketing efforts all channels for internal teams for Dealer.com, which ultimately led to a $1B acquisition. Partnered with teams to manage online marketing initiatives related to e-mail, print, product marketing, sales, social media, and lead generation. Delivered projects on time and within budget to win countless sales deals. Fostered and maintained positive working relationships with colleagues and clients.

Sandy Springs, Georgia, Us

Supported strategic plans for client sites including but not limited to recommendations on campaign support, site architecture, and keyword analysis opportunities. Collaborated with cross-functional teams to implement SEO best practices. Assisted with SEO analysis, and coordination with elements of website structure, content, and website landing pages. Established and maintained positive working relationships with colleagues and clients.

Bachelor Of Science, Multimedia And Graphic Design

Education record