Chris Bergeron

Chris Bergeron Email and Phone Number

Enterprise B2B Product Marketing Director | Scalable GTM @ RainFocus
Chris Bergeron's Location
Burlington, Vermont, United States, United States
Chris Bergeron's Contact Details
About Chris Bergeron

I'm all about bringing teams, people and ideas together to bring high-growth and early stage software to market. With experience stemming from large, matrix structures to remote-first workforces, I'm a big-picture thinker who also loves digging into the fine details. This means developing clear and easy-to-follow plans getting everyone on the same page to launch projects in a way that works every time. I bring a team-first attitude and am always adjusting based on feedback, so everyone can keep getting better.Professional Journey 2008-2024: Began with an accelerated growth startup experience thru acquisition: Dealer.com ~$30M in ARR to $1B acquisition to DealertrackExperienced the transition to a publicly traded entity thru to an acquisition by a private global division in Cox Enterprises - Dealertrack to Cox Automotive for $4B Ascended from single brand inside a business unit division to corporate portfolio team - Cox Automotive sub business unit to Enterprise product marketingGained P/E driven M&A operating exposure with Solera, Vista Equity PartnersJumped back to smaller growth-stage startup as a single, native offering in RainFocus’s data driven event platform

Chris Bergeron's Current Company Details
RainFocus

Rainfocus

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Enterprise B2B Product Marketing Director | Scalable GTM
Chris Bergeron Work Experience Details
  • Rainfocus
    Director, Product Marketing
    Rainfocus May 2023 - Present
    Lehi, Utah, Us
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  • Rainfocus
    Product Marketing Lead
    Rainfocus Nov 2022 - May 2023
    Lehi, Utah, Us
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  • Rainfocus
    Senior Product Marketing Manager
    Rainfocus Jan 2022 - Nov 2022
    Lehi, Utah, Us
    Part of a GTM team responsible for defining a scalable SaaS-based event management product line which empowers businesses to deliver complex events from one connected data strategy (this includes mar-tech/CRM stack, integrations, SSO and security systems requirements)
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  • Ohmd Patient Communication And Hipaa Compliant Texting For Improving The Patient Experience
    Consultant
    Ohmd Patient Communication And Hipaa Compliant Texting For Improving The Patient Experience Mar 2013 - Present
    Burlington, Vermont, Us
    Root stage development of product definition, initial workflows, and growth paths to profitability and scale.
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  • Solera, Inc.
    Director Of Product Marketing
    Solera, Inc. Jun 2021 - Jan 2022
    Westlake, Texas, Us
    Assigned to the Vehicle Solutions portfolio, a complex web of brands and product lines intended to connect the dealership value chain in its effort to serve car buyers and owners.
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  • Cox Automotive Inc.
    Senior Product Marketing Manager, Enterprise Marketing
    Cox Automotive Inc. Oct 2020 - Jun 2021
    Atlanta, Ga, Us
    I focus on strategically enhancing the Cox Automotive portfolio by crafting interconnected brand and product narratives for Enterprise clients and partners. My primary goal is mapping Cox Automotive's consumer, vehicle, and market data capabilities to dealer software and OEM/Enterprise API offerings.
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  • Cox Automotive Inc.
    Senior Product Marketing Manager | Dealer.Com, Dealertrack Dms, Vinsolutions, Xtime
    Cox Automotive Inc. Apr 2020 - Oct 2020
    Atlanta, Ga, Us
    Team lead responsible for all Product Marketing functions for Dealer.com and Dealertrack DMS, in addition to a contributing member of the Dealer Software Solutions which also includes VinSolutions and Xtime brands. While aligning with business and financial priorities and in partnership with Product Management, I am responsible for developing positioning, messaging, competitive differentiation, and enabling Sales teams, Performance Management teams, and Marketing teams to ensure all are aligned to generate and close opportunities for every solution, product, and service offering.
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  • Cox Automotive Inc.
    Senior Product Marketing Manager | End-To-End Digital Retailing
    Cox Automotive Inc. Sep 2018 - Apr 2020
    Atlanta, Ga, Us
    Increased product line ARR from launch to $28M. Focus toward increasing MRR subscriptions through the alignment of demand generation campaigns and sales initiatives for digital retailing product and service offerings. I take a quantitative approach creating strategies for analyzing audiences, behaviors and opportunities to produce MQLs that convert. My role also owns understanding the data to produce performance analysis, deliver relevant and targeted content and creative, and forming plans to simultaneously drive revenue across multiple business units.
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  • Cox Automotive Inc.
    Senior Product Marketing Manager | Autotrader, Kelley Blue Book, & Dealer.Com Cross-Brand Offerings
    Cox Automotive Inc. Apr 2018 - Nov 2019
    Atlanta, Ga, Us
    Cox Automotive Digital Retailing product marketing; specifically part of initial brand creation, product positioning and G2M for new national products Accelerate My Deal and nVision data analytics with sales attribution. This emerging category of offerings connects online deal-structure inputs with in-store operational systems to enable a better car buying experience for consumers and streamlined sales process for OEMs, third-party sellers, large dealer groups and dealers across North America.
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  • Cox Automotive Inc.
    Product Marketing Manager | Digital Retailing & Data Attribution
    Cox Automotive Inc. Dec 2015 - Apr 2018
    Atlanta, Ga, Us
    Lead product marketing efforts for Car buying and data attribution products across the Autotrader, Kelley Bluebook, and Dealer.com brands. Partner with cross-functional teams to design and execute marketing plans. Guide key stakeholders on research, competitor analysis, digital marketing, event marketing, and success of programs. Foster and maintain positive working relationships with colleagues at all level of the organization.
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  • Cox Automotive Inc.
    Dealer.Com Product Marketing Manager - Web Platform, Advertising, Digital Retailing, Managed Service
    Cox Automotive Inc. Oct 2016 - Sep 2017
    Atlanta, Ga, Us
    Oversaw the Dealer.com Product Marketing team responsible for the growth and profitability of all Dealer.com products as part of the Cox Automotive portfolio. This included new business acquisition as well as programs in reducing churn. Drove long-term product marketing strategy and product marketing efforts for the Dealer.com and Kelly Blue Book product portfolio. Directed the strategic alignment of financial and operational goals to optimize brand and product plans. Designed and executed content marketing, demand generation campaigns.
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  • Dealertrack
    Dealer.Com Product Marketing Manager, Dealer.Com Platform
    Dealertrack May 2013 - Dec 2015
    North Hills, New York, Us
    Led the design, development, and implementation of strategies, tactics, and programs for over 15K clients (over 60% of the entire franchise market) to optimize growth of portfolio of company products, which ultimately led to a $4B acquisition by Cox Automotive. Collaborated with cross-functional departments to forecast product revenues. Managed marketing programs to ensure achievement of strategic and financial objectives for product portfolio across 26 different automotive franchises. Produced product-oriented content to highlight unique selling points and differentiation. Played an integral role in the repositioning of all products. Championed and upheld brand standardization and project marketing process for the organization on behalf of marketing.
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  • Dealer.Com
    Dealer.Com Senior Marketing Designer | Enterprise Presentations
    Dealer.Com Feb 2009 - Apr 2013
    Sandy Springs, Georgia, Us
    Designed and took part in the creation and development of all digital marketing efforts all channels for internal teams for Dealer.com, which ultimately led to a $1B acquisition. Partnered with teams to manage online marketing initiatives related to e-mail, print, product marketing, sales, social media, and lead generation. Delivered projects on time and within budget to win countless sales deals. Fostered and maintained positive working relationships with colleagues and clients.
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  • Dealer.Com
    Dealer.Com Seo Analyst
    Dealer.Com May 2008 - Feb 2009
    Sandy Springs, Georgia, Us
    Supported strategic plans for client sites including but not limited to recommendations on campaign support, site architecture, and keyword analysis opportunities. Collaborated with cross-functional teams to implement SEO best practices. Assisted with SEO analysis, and coordination with elements of website structure, content, and website landing pages. Established and maintained positive working relationships with colleagues and clients.
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Chris Bergeron Skills

Social Media Marketing Online Marketing Seo Digital Marketing Email Marketing Marketing Web Design Marketing Strategy Graphic Design Photoshop Advertising Online Advertising Management User Experience Web Analytics Wordpress Google Adwords Adobe Creative Suite Powerpoint Sem Product Marketing Strategy E Commerce Website Development Ppc Web Marketing Project Management Search Engine Optimization Mobile Devices Branding And Identity Brand Development Web Development Sales Presentations Marketing Communications User Interface Design Multimedia Search Engine Marketing Presentations User Experience Design Mobile Applications Mobile Design Keynote Mobile Messaging Mobile Marketing Ios Design Mobile Technology B2b Marketing Strategy Facebook Marketing Facebook Fan Page Strategies

Chris Bergeron Education Details

  • Champlain College
    Champlain College
    Multimedia And Graphic Design
  • Rice Memorial High School
    Rice Memorial High School

Frequently Asked Questions about Chris Bergeron

What company does Chris Bergeron work for?

Chris Bergeron works for Rainfocus

What is Chris Bergeron's role at the current company?

Chris Bergeron's current role is Enterprise B2B Product Marketing Director | Scalable GTM.

What is Chris Bergeron's email address?

Chris Bergeron's email address is ch****@****ail.com

What is Chris Bergeron's direct phone number?

Chris Bergeron's direct phone number is +180234*****

What schools did Chris Bergeron attend?

Chris Bergeron attended Champlain College, Rice Memorial High School.

What are some of Chris Bergeron's interests?

Chris Bergeron has interest in Technology, Product Marketing, Mobile Application Design, User Experience.

What skills is Chris Bergeron known for?

Chris Bergeron has skills like Social Media Marketing, Online Marketing, Seo, Digital Marketing, Email Marketing, Marketing, Web Design, Marketing Strategy, Graphic Design, Photoshop, Advertising, Online Advertising.

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