Christopher A. Berke

Christopher A. Berke Email and Phone Number

Global Director, Digital Services @ Eaton
Milwaukee, WI, US
Christopher A. Berke's Location
Greater Milwaukee, United States, United States
Christopher A. Berke's Contact Details

Christopher A. Berke personal email

Christopher A. Berke phone numbers

About Christopher A. Berke

At the helm of Eaton's digital service transformation, my role as Offer Management Director blends strategic leadership with a knack for digital transformation and customer relationship management. Our team's mission is to innovate and evolve traditional services into a comprehensive managed service business, a challenge we are proud to tackle head-on.With expertise in marketing and product management, I have successfully led the launch of Eaton’s Smart Ambient Monitoring, a cutting-edge healthcare solution. This endeavor showcased our commitment to transforming the use of power distribution. Our collective efforts have been instrumental in aligning global teams and driving Eaton's value proposition in the IoT space.

Christopher A. Berke's Current Company Details
Eaton

Eaton

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Global Director, Digital Services
Milwaukee, WI, US
Employees:
8
Christopher A. Berke Work Experience Details
  • Eaton
    Global Director, Digital Services
    Eaton
    Milwaukee, Wi, Us
  • Eaton
    Offer Management Director, Digital Services
    Eaton Oct 2021 - Present
    Dublin, Ireland, Ie
    From launching C-Suite sponsored Digital Healthcare solution, promoted to global Digital Service offer management role to transform legacy Field and Professional Services into a comprehensive managed service business.• Led start-up business unit, driving vision, strategy, product development, and commercial release of Eaton’s remote monitoring healthcare solution: Smart Ambient Monitoring• Built $20M service revenue glide-path, as interim Cybersecurity Services Product Manager (H1 ’23)• Drove alignment between multiple independent regions and businesses, with competing incentives and priorities, to articulate Eaton’s Brightlayer (global IoT platform) value proposition.• Led tiger-team to create new revenue models for software solutions, transforming perpetual license-based business into subscriptions-based business.• Own cybersecurity inorganic growth strategy, identifying new partners for investment, M&A, and JV to capture OT cybersecurity business beyond Eaton’s installed base.• Principal services business strategist, targeting $300M incremental growth for North American Electrical Engineering Services and Systems business in the Industrial Sector by 2029
  • Ge Healthcare
    Sr. Global Marketing Manager, Digital Solutions
    Ge Healthcare Apr 2018 - Sep 2021
    Chicago, Us
    • Product Marketing Manager: Asset Performance Management. Product portfolio includes DoseWatch, Encompass (RTLS), iCenter, Imaging Insights, Imaging Protocol Manager, OnWatch, Skeye (Cybersecurity), and Tube Watch; Mural, and Centricity High Acuity Suite, Opera, and Perinatal.• Manage AI/ML, Cybersecurity, and RTLS service portfolio that support healthcare providers clinical and operational outcomes• Manage new commercial activation of telemedicine/telehealth, virtual care, and connect medicine solutions.• Led commercial activation of GE Healthcare’s primary CX umbrella app: “MyGEHealthcare”• Guided NPI process of predicative monitoring solutions• Revitalized Technology Solution product portfolio’s value propositions for sales enablement• Directed trade show engagements for leading healthcare industry shows: AAMI, HIMSS, and RSNA• Added $10M+ in incremental annual service contract attachments revenue for predictive analytics entitlements• ~200% website traffic increase as a result of initiating Services' Digital Marketing modernization program (e.g. SEO refresh, content marketing) to drive top of funnel engagements
  • Ge Healthcare
    Regional Marketing Manager
    Ge Healthcare Nov 2015 - Apr 2018
    Chicago, Us
    • Manages and leads the commercialization of Install Base strategy across the US & Canada region.• Apply marketing growth framework to help drive IB commercialization best practices with P&L marketing, field sales and commercial teams.• Lead matrix sales and marketing teams in IB strategy, tactics and commercial activities. • Disseminate best practices to business team in order to optimize one-GEHC approach to markets and customers.• Lead execution of wing-to-wing commercial IB programs for prioritized US & Canada growth initiatives• Drive and support IB targeting processes for US & Canada regionally-focused initiatives• 2018 Revenue Marketing Results: 33% CV Rate, $1.7M New Funnel• Drive customer targeting processes for North American initiatives (Generated New Funnel Opportunity: $700M / Wins: $15M) 
• Managed Demand Generation programs providing commercial teams with account centric marketing collateral touching >$300M in opportunities (including $45M Wins) • Direct wing-to-wing execution of priority commercial programs • Drove functional development of internal app to enable salesforce to 1) understand customer market trends and 2) provide market insights/forecast in consultative sales engagements
  • Caterpillar Inc.
    Global Marketing Specialist
    Caterpillar Inc. Apr 2012 - Oct 2015
    Irving, Texas, Us
    • Accountable for Global Mining’s development and implementation of product supportdeliverables (e.g. technical service information, parts availability) to enable parts and servicesales for Cat Dealers.• Responsible for Cat Dealer sales and support readiness of machine NPI / NMI.• Winner of Customer Service and Sales 2014 Annual Continuous Improvement AwardDepartment Champion for exceeding goal of $3M by $12M in incremental parts sales formining machine rebuilds.• Led development of Cat Engine Marketing and Repair Options Strategies for CaterpillarGlobal Mining.• Led Sales and Engineering collaboration to developed new Cat Engine repair options forHydraulic Mining Shovels and Surface Rock Drill product lines to meet customer demand.• Managed $245.1M USD in part sales for South East Asia/India S&OP.• Led excess inventory merchandizing reduction program, lowering CGM’s operating cost.• 2014 CGM Diversity and Inclusion Leadership Workshop participant.
  • Caterpillar Inc.
    Global Market Research Analyst
    Caterpillar Inc. Jul 2011 - Mar 2012
    Irving, Texas, Us
    • Developed and managed large mining product customer needs assessment research program.• Led data analysis for parts growth MGPP.• Lead analyst for major component inline pricing project.• Created Planned Component Rebuild Process for Part Sales and Inventory Management.• Authored and published bi-weekly market intelligence (and ad-hoc country / commodity)reports.
  • Market Probe
    Assistant Project Director
    Market Probe Sep 2008 - Jul 2011
    Milwaukee, Wi, Us
    • Managed national and international customer satisfaction studies for healthcare (payor and phrama) industry leaders.• Responsible for crafting questionnaires, survey instruments, reports, and presentations for clients.• Managed creation and continuous improvement of websites that deliver clients real-time access to data and interactive analytic tools.• Performed multivariate analysis (e.g. loyalty metrics, quadrant, regression analysis) to identify companies' performance patterns and key drivers of customer satisfaction.• Introduced text mining and search clouds to Market Probe’s reports and dashboards to help clients effectively leverage data.• Counseled advanced analytics staff on utilizing social media for marketing and data mining.
  • Uc Davis
    Teaching Assistant
    Uc Davis Jan 2007 - Mar 2008
    Davis, California, Us
    • Provided academic support and advising to undergraduates in classroom andoffice settings.• Led discussion sections, and facilitated workshops and review sessions to equipstudents with resources for successful completion of coursework in major.• Evaluated and assisted students with written coursework.
  • University Of Wisconsin Survey Center (Uwsc)
    Project Assistant/Call Center Administrator
    University Of Wisconsin Survey Center (Uwsc) Jan 2003 - Aug 2006
    Madison, Wisconsin, Us
    • Trained, managed, and evaluated interviewing and data entry staff.• Responsible for staff payroll and scheduling.• Field Manager for public and private local, state, and national clients (e.g.C.D.C., Badger Poll, The Department of Health and Family Services).• Promoting Effective Workplace Dynamics Conference.• Completed Manager Supervisor Development Series.

Christopher A. Berke Skills

Market Research Project Management Six Sigma Management Quantitative Research Competitive Analysis Analytics Qualitative Research Continuous Improvement Salesforce.com Survey Research Process Improvement Cross Functional Team Leadership Leadership Strategic Planning Change Management Product Development Training Business Process Improvement Green Belt Services Marketing Product Support Marketo Truven Market Expert Bananatag App Development Content Marketing Social Media Marketing Marketing Automation Email Marketing Inbound Marketing Web Analytics Search Engine Optimization Mobile Marketing Digital Marketing Small Business Marketing Enterprise Marketing Brand Management Advertising Lead Generation

Christopher A. Berke Education Details

  • University Of California, Davis
    University Of California, Davis
    M.A.
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    B.A.
  • Crotonville Alumni
    Crotonville Alumni
    Leadership

Frequently Asked Questions about Christopher A. Berke

What company does Christopher A. Berke work for?

Christopher A. Berke works for Eaton

What is Christopher A. Berke's role at the current company?

Christopher A. Berke's current role is Global Director, Digital Services.

What is Christopher A. Berke's email address?

Christopher A. Berke's email address is christopher.berke@ge.com

What is Christopher A. Berke's direct phone number?

Christopher A. Berke's direct phone number is +150245*****

What schools did Christopher A. Berke attend?

Christopher A. Berke attended University Of California, Davis, University Of Wisconsin-Madison, Crotonville Alumni.

What skills is Christopher A. Berke known for?

Christopher A. Berke has skills like Market Research, Project Management, Six Sigma, Management, Quantitative Research, Competitive Analysis, Analytics, Qualitative Research, Continuous Improvement, Salesforce.com, Survey Research, Process Improvement.

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