Founded in 2017, CBDM is my Philly-based digital marketing consultancy. I specialize in SEO, content creation and website analytics for small and medium businesses in a wide variety of industries. I work with people who are agile, motivated and work together to get things done.My company’s values are very straightforward:- Utilize extensive digital marketing knowledge and experience to develop agile marketing strategies that drive meaningful and measurable results.- Stay up to date on industry trends, and be prepared to shift focus as the digital marketing landscape changes.- Act as a highly engaged client partner that feels like an extension of the internal team.- Avoid jargon and unnecessary complexity: provide simplified explanations of what needs to be done and how.- Do what’s best for the client: I pride myself in honesty and integrity in everything I do.

As part of the digital team, I'm responsible for updating the website and helping with marketing and promotions. I also get out to the track to pick up a shovel and dig pretty frequently.

As the Account Manager on 4-5 clients, I developed SEO strategies based on client business goals, often while working around company or industry limitations. I was responsible for directing, coaching and mentoring 5+ people who helped me execute those strategies.Key industries I worked in were healthcare, construction, education, security and software, but my versatility helped me build strategies in multiple verticals whether B2B or B2C, e-commerce or lead generation, etc. SEO Hard Skills:- Technical SEO including website relaunches, redesigns, migrations and mobile optimization.- Making recommendations that understand customer pain points and are backed by data.- Identifying opportunities & threats early on, as a result of a constantly changing industry.- Report development, automation and creation of tools to improve the SEO process.SEO Soft Skills: - Client communication and the ability to distill complex concepts into easily digestible summaries.- Understanding how SEO fits into the bigger picture and intersects with other marketing channels.- Prioritization & project management that correlates with achievement of stated goals.

With 10 years in the saddle and over 5 years working in the cycling industry, I founded North Atlantic Dirt to fill a niche that I identified years ago - that the northeastern United States lacks a geographically dedicated media outlet focused on mountain biking. So I started one. To do this, I:• Created a mission statement, content strategy and action plan.• Recruited a team of accomplished contributing writers.• Built out a search engine optimized WordPress site (NorthAtlanticDirt.com).• Built social profiles on Facebook, Twitter, Google+ and Instagram.• Designed a logo and devised a color scheme/branding strategy.• Formulated guidelines for staff writers and guest contributors.• Authored 100% original content from the ground up.

Search Engine Optimization• Performed website audits to evaluate technical SEO, content strategy, plus basic usability.• On-page optimization (writing, formatting, meta data, schema markup).• Worked on Google Penguin & Panda recovery strategies (backlink analysis, outreach, disavows, content analysis).Social Media Marketing• Crafted and implemented social media strategies for b2b and b2c companies. • Wrote social media posts, engaged with community members and shared relevant content. • Identified influencers and wrote targeted pitches for content ideas.• Developed original blog content and managed blog contributors/authors.

• Created wholly original content including original photos. • Posted daily Facebook updates to engage customers and increase visibility. • Increased organic Facebook engagement by 29% in seven months. • Optimized on-page content for organic search (BicycleDepot.com).

• Managed WordPress websites for clients.• Crafted content including website copy, blog posts, Facebook posts, tweets and press releases. • On-page optimization for SEO. • Proofread collateral for traditional advertising (print, OOH).• Media planning and purchasing for accounts with $50k in Q1 ad spending.