Christopher Birkmeyer Email & Phone Number

Richmond, VA, US

Irving, Texas, US

• Supervise a team of analysts in delivering comprehensive web and e-commerce analytics for the McKesson Medical-Surgical business unit
• Generate and present monthly e-commerce analytics reports to the Executive Leadership Team, offering actionable insights
• Spearhead web analytics initiatives for McKesson Medical-Surgical, ensuring data-driven decision-making
• Leverage Snowflake and Oracle to execute SQL & PL/SQL queries for in-depth e-commerce analytics, enhancing data accuracy and reporting efficiency
• Employ advanced web analytics tools, including Google Analytics 4 (GA4), Google Tag Manager (GTM), LogRocket, Pendo, to monitor user experience (UX) and provide critical insights to the product management and digital.
• Integrate LookerBI by seamlessly connecting backend data from Snowflake databases with front-end data from GA4 and Pendo, delivering a holistic view of the user journey and a more comprehensive analytical narrative

• Maintain a client base within the healthcare industry by establishing a digital marketing presence:
• Social Media Marketing (Increased companies posts engagement: 1000%)
• Increased SEO efforts such as recommending relevant articles, keywords, alt text, site speed (implementing a CDN), and internal/external links
• Redesigned and optimized company websites to help improve the user journey
• Utilized CMS systems such as WordPress, Elementor, and Wix to redesign websites
• Integrated a CRM system with a Reputation System to increase customer satisfaction ratings - increased Google Reviews by 56%

Fort Lauderdale, Florida, US

• Led the Conversion Rate Optimization (CRO) for the performance marketing team
• Tracked web analytics and user journey through Google Analytics (UA), GA4, DataBricks to drive website and product innovation
• Led the digital analytics team to create more enhanced data visualization within Google Data Studio
• Utilized technical and analytical skills to be a liaison between the web development team and digital analyst

Norfolk, Virginia, US

• Track web analytics through Google Analytics, Google Data Studio, and HotJar Heatmaps
• Drive conversion optimization (Conversion Rate Marketing) by using A/B or Multi Variant Tests in Optimizely/Optimost
• Use statistical analysis to determine which experiments perform better (Minimal Detectable Effect, Confidence Level, Sample Size, p-Value, statistical significance, Test Duration)
• Access eGain Management system to create lightboxes (pop-ups) and update our AI: Virtual Assistant chatbot
• Utilize JavaScript, jQuery, and Bootstrap for more complex Optimizely/Optimost Test
• Use my User Experience (UX): Research training to gather insights about user behavior and enhance the user journey

Glen Allen, Virginia, US

• Assisted in building the Genworth Brand by creating content, updating the company website, and leading marketing campaigns
• Product Owner that led five different teams including the companies most extensive marketing campaign with a 31% increase in traffic
• Tracked web analytics through multiple platforms to improve website traffic while creating a more successful user journey
• Used Google Tag manager to tag events, clicks, scroll depth, and downloads
• Managed Google Optimize to A/B test content on the company website
• Employed data visualization software such as TIBCO Spotfire and Google Data Studio to help present web analytics and campaign trends

Glen Allen, Virginia, US

• Project Leader and content creator for marketing campaigns
• Tracked web analytics to improve website traffic while creating a more successful user journey
• Collaborated with the brand team to create content such as infographics, videos, and national and state releases for PR promotions
• Participated in Research Studies to better understand the customer needs and improve Brand
• Employed data visualization tools to present web analytics and campaign trends
• Created monthly reports to the Chief Marketing Officer (CMO) with web analytics, social media metrics, and PR Newswire metrics

Glen Allen, Virginia, US

• Increased website search engine optimization(SEO) by utilizing Developer tools and Adobe Analytics
• Social listening via marketing mediums
• Conducted a competitor analysis to increase competitive advantage
• Applied demand generation by utilizing the email marketing platform Eloqua
• Served as the assistant project manager for Cost of Care project

Cheyenne, WY, US

• Recruited for Department of State International Narcotics and Law Enforcement Affairs contracts
• Utilized SharePoint to generate proposal assignments and contract framework
• Customized spreadsheet and data formats
• Processed Business and Work Visas

Cheyenne, WY, US

• Recruited employees for specific contracts for the Department of Defense and Department of State
• Assisted posting new jobs positions on Social Media
• Assisted with in-processing and out-processing employees
• Conducted initial resume screening prior to forwarding to hiring manager and conducted background checks
• Organized and updated SharePoint, the newly integrated database system
• Resolved internal IT employee issues

Newport News, VA, US

• Organized and implemented educational and social programs for residents
• Promoted community development, health and safety inspections, and multiple programs for the residents
• Enforced University Residential Housing Policy
• Facilitated conflict resolution mediations with residents
• Mentored 40 freshmen (2014-15) and 38 sophomores (2015-16) and served as their university liaison

Bachelor Of Science In Business Administration, Marketing

Career Studies Certificate (Csc), Computer Programming