Christopher Boggs Email & Phone Number

Columbus, OH

• Developed marketing program for produce client with large retailer throughout Florida as part of NASCAR sponsorship activation, including in-store experiential events & merchandising, and sweepstakes
• Planning and execution of Major League Soccer event activation surrounding All-Star game week festivities

Columbus, Ohio Area

• Conduct day-to-day management of medical segment customer loyalty programs in Hospital and Surgery Center channels to drive preference among members for Cardinal Health™ Brand products and services
• Reversed negative trend and grew key metrics of revenue, membership, “same-store” sales, and accelerated pull-through of Cardinal Health™ Brand (Hospital program)
• Implemented new Surgery Center loyalty program from concept to execution, including: strategic approach, reward structure, marketing/sales assets, and field implementation while ensuring cross-functional team alignment
• Introduced several new support guides for sales and product marketing to empower others to leverage and utilize the programs effectively
• Established highly-customized, first-for-the-company customer email campaigns that leveraged internal and Salesforce.com data to drive pipeline opportunity sales
• Developed print and digital ad placements and executed advertising plans as part of external Physician Office/Dental partner relationship

Milwaukee, WI

• Developed data-driven recommendations and provided strategic guidance to Comcast Business Marketing SVP regarding management of sports media partnerships & sports sponsorship portfolio to best reach target consumers
• Managed day-to-day relationship & all brand and creative executions across NBC Sports Group partners, including custom studios, show entitlements, in-broadcast features, and digital assets
• Personally constructed the Comcast Business sports sponsorship strategy on behalf of the client and managed its implementation through the field, and represented Comcast Business in all Comcast sponsorship efforts
• Day-to-day management of PSA relationships (Jason Dufner, various retired athletes)

Milwaukee, WI

• Led Divisional Marketing team responsible for managing Comcast field office relationships in the execution of sports sponsorship, sports creative, and university marketing efforts
• Assisted in development of sports sponsorship strategy, completed dozens of sponsorship evaluations, and led sponsorship negotiations for select properties
• Implemented sponsorship review process between Comcast corporate and field offices, with filter and review process that provided objective analysis in reviewing and approving sponsorships
• Assisted in development of sports sponsorship brand guidelines, and directly managed execution of brand standards, key messaging points/hierarchy, compliant use of rights and trademarks, and client and property.
• Managed day-to-day operations in the execution of a large collegiate experiential marketing program, consisting of on-site activation and campus ambassadors at ~20 schools within Comcast’s NorthEast Division, resulting.

Milwaukee, WI

• Supported development of the official Comcast sports strategy and positioning approach; Credited by Comcast with significant increase in consumer image & awareness scores for sports programming, sports tier subscriber.
• Supported development - and managed execution - of national ATL sports creative campaign
• Executed the day-to-day product marketing operational tasks in support of the Comcast client for Sports Channel Carriage, Out-of-Market Sports Packages, and Pay Per View marketing
• Creation, launch, and management of competitive microsite: mostlivesports.com

Milwaukee, WI

• Led property relationship management for over 30 minor league baseball teams in support of Nestlé Drumstick sponsorship as the “Official Ice Cream Cone” of Minor League Baseball
• Ensured execution of contractually obligated assets, managed creative approvals for all marketing assets/signage, and coordinated logistics for Nestlé Drumstick experiential sampling tour

Milwaukee, WI

• Managed all aspects of day-to-day operations for the Team Lowe’s Racing Fan Experience, including the execution of a complete overhaul and redesign of the tour footprint, which resulted in best performance metrics in.
• Launched from scratch a second Lowe’s experiential tour called “La Cancha Lowe’s” – which targeted the Hispanic consumer through the passion point of soccer, reaching hundreds of thousands of consumers

Milwaukee, WI

• Managed all aspects of day-to-day operations of two major Lowe’s programs: the Team Lowe’s Racing Fan Experience – a NASCAR experiential marketing tour - and the Lowe’s Hispanic Ambassador program – a multicultural.
• Program structure, logistics, staffing, procurement, creative review, budget management, and performance/metrics reporting

Milwaukee, WI

• Coordinated field logistics, staffing, construction/teardown, vendor relations, travel routing, and event operation as part of the Team Lowe’s Racing Fan Experience – a large, touring, consumer-focused experiential.
• Tour and team of four traveled the country for nine months, engaging over a quarter-million consumers while activating primarily at NASCAR races, but also locally sponsored Lowe’s store events, corporate and.

Cleveland, OH

• Developed and implemented sales strategy for season tickets and group outings
• Sold new, and renewed existing, season ticket accounts
• Identified, organized, and executed large-scale group outings
• Entertained key accounts and constituents
• Provided customer assistance to the general public, season ticket holders & group leaders
• Allocated seating at Wolstein Center for NCAA Men's Basketball Tournament

Mba; Master In Sports Administration & Facility Management

Activities and Societies: Intramurals; Bowling Champion 2002Assistant General Manager - Southern Ohio Copperheads 2002, 2003 Practicum.

Bachelor Of Science, Business Management

Activities and Societies: Golden Key National Honor Society, Students In Free EnterpriseGraduated Cum Laude