Continuum Clinical, part of BC Worldwide, is a global clinical trial enrollment company specializing in providing sponsors and CROs with patient recruitment and retention planning, study and site support, patient recruitment campaigns, patient advocacy and diversity & inclusion services, retention solutions, and reporting and analytics.• Led seven-figure global research studies for major pharma and biotech clients seeking to understand patient and physician mindsets for increasing engagement, enrollment, and retention in clinical trials. • Collaborated with client stakeholders across numerous non-English markets to develop online surveys, and discussion guides for in-depth interviews/focus groups, for gathering foundational data and key insights impacting digital recruitment campaigns, program design, and website development.• Responsible for managing vendor relationships for panel and participant recruitment, overseeing competitive bid estimates, project budgets, subject recruitment strategies and quality. • Moderated technical product development focus groups/interviews with end-users of company’s flagship ‘engagement platform’ to capture system requirements for updates and future releases. • Conducted industry surveys for business development to build buyer personas and supply critical data for sales teams, also featured in press releases, promotions, and presentations at conferences. • Steered 2023 initiative to bring qualitative research in-house; successfully reduced outsourcing and operational costs by $275K leading to an increase in research department profitability of 35% YoY.Example Clients:• Pfizer / Seagen• Merck• Bayer• Biogen• Astra Zeneca

Customized market research and consulting services for companies in the B2B technology sector. Clients range from early startups to Fortune 10 organizations. • Spearheaded global quantitative and qualitative studies from end-to-end; overseeing participant recruitment, project execution, data analysis, reporting, and executive presentation delivery.• Directly interfaced with client executives and directors, providing exceptional clarity over timelines, milestone updates, and resource expenditure for critical projects with six-figure budgets. • Conducted interviews with business and technical leader subjects using self-authored discussion guides and transcription software for data coding and analysis; Designed and programmed complex surveys featuring dynamic audio and visual stimuli on several commercial platforms (SurveyGizmo). • Successfully delivered key findings from a diversified portfolio of research studies, including go-to-market, segmentation, buyers journey, and UX / CX, that impacted all areas of business and resulted in strengthened market position, customer retention, and new revenue-generation for clients.Clients:• Amazon Web Services• Microsoft (Azure)• ServiceNow• Pure Storage• Western Digital• CompTIA

Consultant specializing in strategy development and performance management for healthcare organizations, public/private coalitions, and public sector agencies. • Carried out the alignment of objectives with public and non-profit sector clients throughout the organization and delivered operational population health strategies with a concentration on maximizing limited resources and organizational performance.• Interfaced with cross-sector stakeholders for the purpose of designing strategy maps which enable actionable steps towards client goals.• Created valuable user dashboards featuring KPIs in order to enhance performance.• Conceptualized and implemented an automated internal lead scoring system (Zoho) and SOPs (Trello) to administer a 5K client CRM database, optimizing digital marketing funnel and outreach campaigns.• Demonstrated expertise in analyzing existing market segments and implementation barriers, such as competitor strengths, market fragmentation, and client limitations.• Uncovered previously underserved sectors, developed systematic process, and classified viable leads. • Cultivated stakeholder outreach strategies highlighting social media campaigns, digital marketing, and community engagements.• Forged strategic partnerships for cross-promotion, referrals, and sharing expertise while successfully accelerating community response, cross-sector coordination, and funding opportunities.

• Administered in-depth market research, quantitative and qualitative, for two Mayo Clinic start-ups. • Implemented go-to-market IP and regulatory (FDA) pathway assessments in order to support competitive risk analysis and exit strategies.• Realized a $250K NSF (National Science Foundation) grant and $5M in initial venture capital.