Christopher Bosley Email & Phone Number

Seattle, Wa, Us

Lead a cross-functional team of global Marketers and Product Managers to launch international lifecycle and feature improvements for Amazon's B2B Customers.Constructed the Lifecycle Framework for Amazon Business Worldwide, segmenting customers based on spend behavior and business profiles to deliver tailored strategies for increasing spend per account and utilization of key features. Lead product roadmap and prioritization discussions for 10+ strategic features for B2B Customers, balancing level of effort with estimated financial impact to maximize value. Continuously identify new high-value actions within the customer journey and quantify the incremental value of those actions to drive downstream impact and improve Customer engagement.Own weekly, monthly, and quarterly business reviews with VPs, Finance Partners, and external stakeholders that cover overall performance, pacing to goals, customer opportunities, and new initiatives to increase customer engagement, adoption, and utilization of new features.

Seattle, Wa, Us

Seattle, Wa, Us

Led a team of 10+ Interior Designers to train machine-learning algorithms to provide improved product recommendations to Customers within the Amazon Home category and expanded overall team scope to include curated editorial content, maximizing output of this team by reducing marketing costs and increasing deliverables.

Seattle, Wa, Us

Led the launch of Amazon Handmade’s social media team, successfully growing the channels to 1MM+ WW followers in less than 24 months.Managed an external agency to maintain day-to-day social media operations and performance, ensuring targeting strategies, content guidelines, budget, and brand voice were maintained. Partnered with Finance to prove the “value” of social media, justifying increased YoY spend and how social media contributes to core inputs.In parallel to the the social strategy, led the overall content strategy and communication calendar for outbound messaging via email and SMS, improving category awareness and repeat Customer percentage with automated messaging and product recommendations. Championed Customer insight initiatives, developing post-purchase surveys to understand Customer intent and brand awareness within in-line polling throughout the Customer journey to identify opportunities for improvement.

Seattle, Wa, Us

North Venice, Fl, Us

Manage the development and execution of strategy in key digital marketing channels including email marketing and comparison shopping engines.Assist in managing the development, execution, optimization and analysis of search campaigns, affiliate marketing, retargeting, mobile, and social media advertising.Manage the eCommerce marketing calendar while working closely with internal marketing, merchandising, stores, and creative teams to support sales goals.

North Venice, Fl, Us

North Venice, Fl, Us

North Venice, Fl, Us

Orlando, Florida, Us