Award winning education and edtech marketing agency that gets teaching and learning companies into schools.

Responsible for overall marketing plan to grow BrainPOP's k-12 market share in multiple markets.* Managed multi-channel digital marketing campaigns, led embedded teams in EU and LATAM, and managed external sales partners and agencies* Close alignment with Sales team to develop inbound content marketing pipeline, lead scoring, quote generation systems, webinar programs, lifecycle and nurture email automation, paid acquisition, and international brand positioning* Generated 300k MQLs

Co-founded the UK division of BrainPOP, developing systems, processes, marketing, and sales channels for the UK and International schools market.* Took business from founding stage to 1500+ schools* Built strong, experienced team across customer success, marketing, and sales functions to establish a route to EMEA markets* P&L responsibility; KPI goals regularly exceeded; monthly reporting to board* Partnership management with Google, Apple, Intel, Samsung, Microsoft, RM, UKTI, COBIS, Academy chains, various MOEs* Regular keynote speaker at industry events* Multiple RFP responses, including BrainPOP’s first country wide adoption in Malta* Large and small scale event management, generating av. 5000+ leads per year* Launched and promoted mobile apps leading to top 10 category placement

Spearheading company wide engagement with social media technology in products and marketing.* Creation of a blog network; advising on blog policy and technology* Internal advocate for content marketing within the Pearson group* Consulting with the Pearson group on the development and integration of social media marketing methods into product design and community management

Led start up team of 12 creating a new business unit and elearning platform designed to sell digital learning objects on a pioneering "pay as you go" model.* Product Owner role, establishing Pearson’s first agile development team* Secured 50+ B2B platform partnerships* £1mill+ P&L; quarterly board reporting; intra-company communication* Brand construction and promotion strategy with a focus on events, social media, blogs, and user community management

Primarily managing 2 teams of 1st and 2nd line technical and online support Advisors serving the education sector. The role also included being part of the senior management team with indirect line management responsibility for a large customer contact team.* Managed in/outbound phone and email IT support for 10,000+ school customers* Indirect management responsibility for a 90+ staff contact team

Managing a small team of technical support advisors dealing with 1st line support queries on elearning technology.