- Responsible for ongoing optimizations of paid social and paid search campaigns- Collaborating with clients to build both short-term and long-term strategies for maximizing ROAS- Developing and delivering regular analytic reporting and presenting that information by incorporating actionable insights, storytelling, and strategy recommendations for clients- Building analytics and tracking frameworks for clients utilizing industry best practices- Mentoring and train team members to develop high levels of proficiency across the team

- Responsible for the creation and ongoing maintenance of PPC campaigns for clients- Focusing primarily on the Google, Meta, and LinkedIn ad networks, with some experience in Programmatic (Stackadapt) platform as well- Took on a portfolio of upwards of 15 client accounts at any given time- Created reports with a monthly cadence for each account to present to clients and ensure we are meeting campaign expectations- Regularly setup GA4 and Google Tag Manager accounts, while installing tracking tags for various platforms to collect data for new websites and landing pages* Involved in the development and ongoing optimization of a gold CMA award winning advertising campaign

- Responsible for the creation, execution, and analysis of all digital campaigns, such as socialmedia, paid advertising, and customer satisfaction.- Developed an all-encompassing digital strategy that included specifics regarding our yearlysocial media strategy and execution of paid ad campaigns for dealer and brand growth- Spearheaded the creation of a social media content calendar and content standards for our brand

*Covering a Maternity Leave*- Primarily responsible for eCommerce platform stability and improvements. Included updating and auditing products within our eCommerce platform (Salesforce commerce cloud), utilizing Google Analytics data for website improvements, and optimizing user experience and stability of our ecommerce platform.- Daily email marketing responsibilities included scheduling and ensuring the stability of our email marketing campaigns, along with analyzing send and interaction data for future improvements- Solely responsible for Google Ads campaigns to drive traffic and increase conversions. This campaign accounted for 35-40% of our total ecommerce weekly revenue.

- Responsible for lead generation, inbound sales conversion, and project management- Assisted clients with digital marketing strategy and SEO improvements for their websites, including on-page SEO, content analysis, user experience improvements, and strategies for increasing user engagement.

*Short term project-based contract*Responsible for coding and interpreting internal market research results. Created presentations using the supplied research for relevant department heads.