Chris Bu Email & Phone Number

Sydney, Nsw, Au

Mascot, Nsw, Au

Directly supporting the Qantas Group CEO and her Group Leadership Team in driving greater organisational effectiveness through changes in culture, systems and processes across the Group, as well as leading strategic topics and projects, as required.

Mascot, Nsw, Au

Responsible for designing and delivering a world-class status recognition program, a valuable flight reward proposition, and a global network of airline partnerships for our valuable frequent flyers by leading a talented team of commercial, strategy, product and operational experts, with full P&L accountability for the function.Key achievements included:- Leading the end-to-end design and launch of Classic Plus Flight Rewards, the biggest expansion of the program's reward seat proposition in its history by adding 20 million reward seats on Qantas services at compelling value to members- Leading the airline loyalty program strategy and design of membership support approach through the COVID crisis and post-COVID recovery period

Mascot, Nsw, Au

Responsible for cultivating a world-leading loyalty program that truly engages its members and adds value to its partners by leading a team of product and strategy talents that initiated and led program enhancements, embedded the voice of the customer in business decisions, created and governed program design principles and frameworks, and advised internal breakout growth ventures.Key achievements included:- Leading the end-to-end design and launch of Points Club, a first within airline loyalty programs to formally recognise the value and loyalty of program members who primarily engage in non-flying activities- Leading the negotiation and launch of Qantas Frequent Flyer's double-dip cross rewards partnership with Accor Live Limitless, a first-of-its-kind for the Qantas Frequent Flyer program and in the Australian market

Mascot, Nsw, Au

Led a team of highly capable data analytics professionals to provide strategic insights and modelling services to help the Qantas Loyalty business segment leverage the breadth and depth of the Qantas Group data assets. Key achievement in transforming the function into a strategic business partnering role that elevated data at all levels of decision-making.

Mascot, Nsw, Au

Joined as Senior Strategy Analyst, before being promoted to Strategy Manager in 2013, the role required significant stakeholder management skills to work collaboratively across all areas of the wider Qantas Group, along with strong resilience and clarity of thought to facilitate the right strategic discussions and decisions, often on highly contentious and sensitive topics.

Sydney, Nsw, Au

Joined as Business Analyst, before being promoted to Executive in 2010, with focus on corporate finance advisory and investment banking services to general industrials companies, with particular exposure to commercial services & contractors, mining services, soft commodities, and aircraft leasing sectors, as well as private equity.

Hong Kong, Hk

Part of the Mergers & Acquisitions practice group, with experience supporting acquisition transactions by private equity and corporate clients.

Part-time paralegal experience in construction law and arbitration, with particular focus on the Security of Payment legislation across Australia.

Master Of Business Administration (Executive)

Dr John Yu Fellowship, Cultural Diversity In Leadership

Not For Profit Directorship Short Course

Graduate Diploma Of Chartered Accounting

Bachelor Of Business (Distinction); Bachelor Of Laws (1St Class Hons); Gradcert In Legal Practice

Higher School Certificate