Christopher Calloway Email & Phone Number

Dallas, Texas, US

• Build, implement, and measure the success of a comprehensive marketing and promotional program to improve image and position within the marketplace and the public. Develop short- and long-term plans and budgets for the.
• Coordinate and maintain responsibility for all market print and electronic materials and branding such as letterhead, use of logo, brochures, etc. Works with staff to assure that branding guidelines are followed locally.
• Develop, implement and supervise systems and procedures vital to the smooth operation of the marketing/communications function.
• Plan and implement campaigns for event promotion, including producing ideas for promotional events or activities and coordinating them efficiently.
• Responsible with others for producing content for the market’s online presence and social media accounts.

Las Vegas, NV, US

Produces and manages signature events while promoting Las Vegas Review-Journal branding and products that impact specific target audiences.

Las Vegas, NV, US

New Castle, DE, US

• Developed and executed brand positioning messages using branded web content, social media and email marketing drip campaigns.
• Conducted marketing research for and wrote copy for product flyers and media kits.
• Project Management, including the Delawareonline High School Sports Awards, Delaware Auto Show Charity Preview Party, Delaware Auto Show, and Imagine Delaware Forums.
• Cultivated relationships with local business partners and the community through networking and sponsored events.

New Castle, DE, US

• Collaborated with corporate and regional marketing teams and local newsroom and sales teams to conduct marketing research and analysis on consumers and businesses.

Wilmington, DE, US

• Identified key trends in web site metrics to identify opportunities to increase consumer engagement.
• Developed, implemented and analyzed email and e-newsletter campaigns.

Education record

Education record