As part of the leadership team for the US market, responsible for shaping business strategy and leading marketing efforts for Alibaba Group’s consumer e-commerce business.+ Contributed to growing order volume by > 60% in year one.+ Grew US brand awareness by > 300% in year one.+ Grew US media SOV by > 75% in year one.+ Built US marketing organization, GTM strategy and vendor ecosystem from the ground up.

Award-winning men’s grooming brand focused on promoting positivity around skincare for men. + Secured 6-digit pre-seed funding round.+ Oversee fundraising, supply chain, manufacturing, PR, partnerships, marketing, P&L. + Lead team of 5 in addition to 20+ freelancers, agency partners and vendors.+ As seen in Forbes, GQ, VOGUE, NY Mag, People, Men's Health.+ Negotiated partnerships with celebrities and brands including the NBA, Equinox, Soho House and H&M.+ Brokered distribution across 100+ points of sale across North America.+ Winner of the coveted 2020 TDC Design Award.

Acted as Go-to-market lead for YI Concept's anticipated US market entry. YI concept is a domestic Chinese luxury brand within the Redstone portfolio. + Development of digital marketing strategy including channel, content, influencer and paid framework.+ Planning of partnerships strategy inclusive of scouting relevant brands and celebrities.+ Establishment of experiential activation calendar across major US tent pole events.+ Full marketing budget planning for fiscal year.+ Close collaboration with cross-functional team members and company board.

Hired as first US employee of leading European agency group to launch and lead the New York beachhead office. As COO and President of Pulse Advertising North America built and led the first full-service influencer marketing agency in the US with a staff of over 20 and multimillion-dollar account revenue. Over the course of tenure, Pulse North America became one of the most successful, innovative and respected influencer marketing agencies in the country.+ Oversaw business development, hiring, team management, account management, corporate strategy, employer marketing, operations, financial management.+ Conceptualized and oversaw 100+ campaigns for 15+ clients across North America, Europe and APAC.+ Member of global executive committee working closely with London, Milan and Hamburg office on global agency strategy.+ Won and grew prestige accounts including Uber, Longines, Tag-Heuer, Pernod-Ricard Champagne portfolio, H&M, PepsiCo, Biossance.

Team lead and strategy consultant within the BBDO Worldwide network advising global blue-chip clients on marketing and sales related projects reporting directly to senior management and C-level on client side. + Managed dozens of project streams for cross-industry clients across retail, fashion and hospitality.+ Responsible for devising and executing go-to-market strategy for hospitality sub-brand of Switzerland’s largest retailer. Work stream responsibility included pricing structure, marketing strategy, team structure and hiring, financial planning, vendor screening.+ Led team of 3 junior staff and up to 10 cross-functional team members.

The KPMG International Case Competition is one of the biggest and most well-known student case competitions in the world. In 2013, the competition received more than 15,000 business student applications. The students are selected for the university rounds based on grades, experience and motivation. After the regional and national rounds, 23 countries had chosen their representing team for the international finals in Madrid. We received intensive training in case analysis from KPMG partners and coaches specialized in presentation techniques.In the international finals in Madrid, the 23 national winning teams from around the world competed during three days, where each team of four students worked as management consultants for three different case companies. The case companies were Samsung, Banco Mediano Español and Kraft Foods/Cadbury. More info: http://www.kpmg.com/global/en/careers/whatcanido/careerlevels/students/kicc/pages/default.aspx

The ASLP Program is a trainee program with the goal of developing the future leaders of Apple Inc's retail operations worldwide. It places special emphasis on fostering leadership skills, team player capabilities and out of the box thinking.

• Project responsibility within new product development process• Development of a pricing scheme for future brand launches based on both internal and external competitive analyses• Development of a comprehensive competitive analysis for CK one color cosmetics• Project responsibility for the development of a product cost-structure tool facilitating future concept and product development and internal benchmarking

Responsibilities within retail and customer care• Sale of merchandise• Event coordination during the opening days• Maintenance and organization of inventory