Christopher Carvajal Email & Phone Number

Chile

Charlotte, NC, US

• Focused on Debit Card operations, pricing initiatives and maintaining the product up to date with network mandates (Visa, Mastercard & Pulse)− Leading Debit Card fee initiative, looking to simplify fee structure for a.
• Spearheading the products issues management ensuring existing debit card processes are running efficiently

Las Condes, Santiago Metropolitan Region, CL

• Responsible for all campaigns and achieving corporate acquisition targets
• Co-lead the launch of the company’s first growth squad (performance marketing)
• Accountable for optimizing customer acquisition costs and channel conversion rates
• Leading the company’s digital wallet growth strategy and delivering insights to the product team in order to co-create the wallet’s roadmap− Doubled number of active wallets in less than a year
• Leading the company’s analytics team which is responsible for developing client insight and analytical solutions that facilitates the rest of the company to drive growth

Santiago, Región Metropolitana, CL

• Responsible for new product development, evaluating new business opportunities and achieving sales targets
• Lead debit card overhaul, responsible for product pricing, sales force training and product value proposition
• Co-lead the reformulation of the youth retail banking segment− Designed customer journey (Salesforce)− Created the banks first fully digital onboarding and activation process through the banks Mobile App

Santiago, Santiago, CL

• Responsable de entregarle a los clientes la oferta adecuada en el producto de su preferencia, a través del canal (Email, SMS, Aplicación Móvil, Telemarketing) que el cliente más utiliza.
• Lideré la construcción del presupuesto de ingresos de los medios de pago 2017-2018.
• Creación, gestión y seguimiento de campañas comerciales de todos los productos.− Formulé campaña comercial para las tarjetas de crédito, única en la industria bancaria la que generó facturación marginal de MM$ 10.000.
• Encargado del análisis financiero y factibilidad técnica de nuevos negocios y/o productos.− Evalué y negocié la aceptación de una marca de tarjeta de crédito internacional y expuse la iniciativa al gerente general.

Santiago, Santiago, CL

• Develop, coordinate and execute national checking acquisition marketing campaign
• Responsible for debit product management activities including overall strategy, usage, growth and profitability
• Collaborate with Business Intelligence and Segments to develop and execute marketing campaigns to increase client engagement
• Leading the evaluation, product development and rollout of prepaid cards

Santiago, Santiago, CL

• Leading the evaluation, product development and rollout of prepaid cards− Responsible for product strategy, P&L, pricing, marketing, product compliance and controls

New York, New York, US

• Advisory Services & Alternative Investments - Wealth Management Associate
• Bank at Work & Small Business Segments - Sales Strategy Associate

Worldwide, OO

• Assisted Chile based CEO in analyzing strategic alliance alternatives and evaluating possible acquisitions of companies as part of the firm’s growth strategy for 2012
• Led the market analysis of the business plan as a member of the strategic business planning team− Performed fiscal year 2011 revenue forecast, which was the basis for the firm’s strategy− Presented the revenue forecast.
• Performed market and competitor analysis and reports as a cornerstone for the company’s strategic decision making process
• Evaluated ideas as part of the Innovation Committee

Toronto, Ontario, CA

• Obtained the highest performance evaluation in the office during 2008
• Established and led the local research department and a team of 5 people
• Increased the sales of real estate consulting projects by 15% during the first year
• Conducted research studies and financial evaluations for companies, looking for asset acquisition, such as Santander Global Banking & Markets, Deloitte and Oxford Properties
• Led a cross-functional team involving 11 stakeholders to design and implement the company’s new website to meet global corporate standards

Dallas, TX, US

• Developed the pricing recommendation for the largest office building in South America
• Performed market research for ExxonMobil to determine feasibility of a real estate development: Supervised and trained a team of 12 members during a two week project

Santiago, Region Metropolitana, CL

• Completed post graduate thesis -global demand forecast- at the firm's Strategic Marketing Department
• Developed a knowledge management system, which administered commercial documents that were crucial for the development of strategic plans

Mba, Finance, Strategy

Master Of Science (M.Sc.), Finance

Industrial Engineer, Operations

Education record