Christopher Gill Email & Phone Number

Burnsville, Minnesota, US

• Managed and maintained a $500K advertising budget, overseeing forecasting and ad spend initiatives.
• Oversaw Google and Amazon advertising platforms, resulting in $750K revenue in year one.
• Built, nurtured, and maintained relationships with vendors, identifying risks and ensuring the continuity of information.
• Developed Nature Lake product line from product innovation, design, development, packaging, and import, securing partnership with QVC with estimated launch in 2023.
• Invented Clog and Sandal Wash.
• Created new e-commerce businesses under the ARAnet umbrella.

Minneapolis, Minnesota, US

• Developed multiple sales strategies that lead to an immediate 15% increase of market infiltration.
• Researched and analyzed data to identify implications and draw conclusions to provide recommendations to senior executive team.
• Created volume forecasts for the strategic growth products that achieve financial goals including manufacturing and supply chain efficiencies.
• Gathered key competitive intelligence, developing insights and reporting findings to key stakeholders.
• Partnered with Sales and Category Leadership vendors to optimize new item sales materials and marketing timeline, resulting in retaining a national account that was previously considered.
• Provided in depth analysis of sales trends by product line, SKU, retail customer, channel, and territory to identify opportunities, growing volume by 12%.

• Conceptualized and implemented business vision and goals, overseeing operations, business development, and market expansion, growing the business by 30% YoY.
• Collaborated with multiple channels, executing advertising campaigns with Amazon Ads, Google AdWords, YouTube, Facebook, print, and television.
• Created and implemented a new website, accounting for $500K in sales within 2 years of launch.
• Oversaw a team of 5, developing KPIs and ensuring company growth MoM.
• Launched 12 unique SKUs over a 4-year period, achieving worldwide branded and private label distribution.
• Developed structured advertising campaign to increase brand recognition, including incentive programs and literature resulting in increased customer base of 25% YoY.

• Sun Products was a consumer packaged goods company located in Edina MN. Focus – golf, pet, hockey, lawn games, and home and garden. With 30+ SKUs, Sun Products had worldwide distribution with Big Box vendors such as.
• Managed the overall sales and operations of Sun Products.
• P&L responsibility.
• Tripled annual sales volume from 2 million to 6 million per year.
• Negotiated purchase orders from most major retailers. Wal-Mart, Target, Bed Bath and Beyond, Dicks, Petsmart, etc.
• Managed internal team of sales people. (Up to 6)

Minneapolis, MN, US

• BI Worldwide is a global engagement agency, with revenues of 750 million a year. Areas of focus - Sales Incentives, EmployeeRecognition, Channel Solutions, Consumer Loyalty.
• Designed, proposed, and sold world class customized measurement solutions to fortune 100 companies.
• Carried and met a yearly sales quota of 4 – 6 million in BI’s Measurement Services division.
• Coordinated RFP responses.
• Created a high-level system flow detailing administrative and computer processes.
• Provided pricing for all measurement services, both in fixed bid and time and materials format.