• Managed and maintained a $500K advertising budget, overseeing forecasting and ad spend initiatives.• Oversaw Google and Amazon advertising platforms, resulting in $750K revenue in year one.• Built, nurtured, and maintained relationships with vendors, identifying risks and ensuring the continuity of information.• Developed Nature Lake product line from product innovation, design, development, packaging, and import, securing partnership with QVC with estimated launch in 2023.• Invented Clog and Sandal Wash.• Created new e-commerce businesses under the ARAnet umbrella.• Managed lead acquisition marketing strategies, optimizing core channels and ensuring alignment with company goals and vision.• Collaborated with Nature Lake engagement team and content marketing agency, creating launch plan.• Owns profit and loss reporting, collaborating with cross-functional teams to ensure accuracy for reporting, forecasting, and budgeting processes.• Oversaw, mentored, and led an internal team of developers, creative directors, marketers, and external creative teams.

• Developed multiple sales strategies that lead to an immediate 15% increase of market infiltration.• Researched and analyzed data to identify implications and draw conclusions to provide recommendations to senior executive team.• Created volume forecasts for the strategic growth products that achieve financial goals including manufacturing and supply chain efficiencies.• Gathered key competitive intelligence, developing insights and reporting findings to key stakeholders.• Partnered with Sales and Category Leadership vendors to optimize new item sales materials and marketing timeline, resulting in retaining a national account that was previously considered.• Provided in depth analysis of sales trends by product line, SKU, retail customer, channel, and territory to identify opportunities, growing volume by 12%.• Builds strong relationships with customers and vendors, prioritizing business needs and client expectations

• Conceptualized and implemented business vision and goals, overseeing operations, business development, and market expansion, growing the business by 30% YoY.• Collaborated with multiple channels, executing advertising campaigns with Amazon Ads, Google AdWords, YouTube, Facebook, print, and television.• Created and implemented a new website, accounting for $500K in sales within 2 years of launch.• Oversaw a team of 5, developing KPIs and ensuring company growth MoM.• Launched 12 unique SKUs over a 4-year period, achieving worldwide branded and private label distribution.• Developed structured advertising campaign to increase brand recognition, including incentive programs and literature resulting in increased customer base of 25% YoY.• Maintained high quality client relationships, through effective communication implementation and service of customer accounts resulting 97% customer retention and satisfaction.• Achievements: o Awarded top Amazon vendor status 2012 – 2014.o Sold 3000 units in one 24-hour period on Groupon, resulting in $50K in sales.o Product line featured on the TODAY SHOW.o Achieved 500% increase in sales in a three-year period.

Sun Products was a consumer packaged goods company located in Edina MN. Focus – golf, pet, hockey, lawn games, and home and garden. With 30+ SKUs, Sun Products had worldwide distribution with Big Box vendors such as Wal-Mart and Target. (Sun Products was sold to Sergeant’s Pet Care). • Managed the overall sales and operations of Sun Products. • P&L responsibility. • Tripled annual sales volume from 2 million to 6 million per year. • Negotiated purchase orders from most major retailers. Wal-Mart, Target, Bed Bath and Beyond, Dicks, Petsmart, etc. • Managed internal team of sales people. (Up to 6)• Managed regional sales reps as well as national and international distributors. • Worked closely with manufacturing facilities, maintaining quality and managing production volume. • Represented Sun Products and its many products at regional and international tradeshows, including the PGA Show (4 years) and the Pet Expo.

BI Worldwide is a global engagement agency, with revenues of 750 million a year. Areas of focus - Sales Incentives, EmployeeRecognition, Channel Solutions, Consumer Loyalty.● Designed, proposed, and sold world class customized measurement solutions to fortune 100 companies.● Carried and met a yearly sales quota of 4 – 6 million in BI’s Measurement Services division.● Coordinated RFP responses.● Created a high-level system flow detailing administrative and computer processes.● Provided pricing for all measurement services, both in fixed bid and time and materials format.● Represented BI in customer presentations of the solution.● During program delivery, determined pricing impact of program changes.