Responsible for the planning and execution of global partner marketing initiatives, strategies and activities with the Equinix Platform Alliances

Channel and Digital Marketing for Amazon and Service Provider business. Responsible for developing and implementing channel marketing program strategies and promotional campaigns for communities and public safety. This includes turnkey marketing programs, demand/lead generation programs: • Partner enablement for retail market and security industry• All Digital Marketing developed using various software (Photoshop, InDesign, Illustrator, etc.) for Amazon and Service Providers. • Channel campaigns include ads, social media, events, and others.• Development of the lead generation program – designed to capture, track, and nurture leads from events, online campaigns, and meetings using Salesforce and Eloqua. The program bridges the gap between capturing leads and executing on sales and driving higher ROI.• Work closely with executive team, marketing communications, web teams, product marketing on development and production of partner enablement tools and other campaign-related collateral• Develop and maintain close mutually beneficial relationships with partners, distributers, and end-user groups• Lead and manage Arlo Cares, a charitable giving initiative specializing in helping those in need

Responsible for developing and implementing channel marketing program strategies and promotional campaigns for communities and public safety. This includes turnkey marketing programs, demand/lead generation programs: • Development of the NETGEAR and Arlo lead generation program – designed to capture, track, and nurture leads from events, online campaigns, and meetings using Salesforce and Eloqua. The program bridges the gap between capturing leads and executing on sales and driving higher ROI• Work closely with executive team, marketing communications, web teams, product marketing on development and production of partner enablement tools and other campaign-related collateral• Develop and maintain close mutually beneficial relationships with partners, distributers, and end-user groups• Lead and manage Arlo Cares, a charitable giving initiative specializing in helping those in need

Manage social media for the Hitachi Data Systems Partners• Develop communication and social strategy including content creation, metrics, SEO/SEM, event coverage, and lead generation• Manage and executed social media plan, and continuously monitor user activity on all social media sites to increase engagement and build an online community• Run social media campaigns and giveaways including all terms and conditions, promotion, launch, and reporting• Provide direction and training on best practices for social media to employees and partners Manage our video program• Specializing in promotional or instructional videos and video blogging• Built from the ground up since 2012• Engaging videos covering launches and industry trends• Particularly successful on social media platformsManage our Webinar program• Manage and execute live webcasts and virtual events for partners and employees• Internal and external promotion and communications• Cross-functional collaboration with stakeholders• Help enable sales, pre-sales, technical and marketing audiences with informative briefing on key topics

Manage social media for the Hitachi Data Systems Partners • Strategy • Content • Metrics • Event coverageContinue to manage the successful Just Press Play video program • Specializing in short promotional or instructional videos • Increased engagement dramatically since creating the program in 2012Manage the newly introduced Partner Video Blogs • Specializing in covering launches and industry trends • Particularly successful on social media platformsManage web content for the channel • Increased compliance and web site accuracy • Maintain updated and accurate look and feel

Hitachi Data Systems has been a great place to work. I work for Channels Marketing and Communications and run the Just Press Play program, a deliverable specializing in short promotional or instructional videos. I also work with our Social Media pages including content, metrics, and campaigns. Other fields:• Branding• Search Engine Marketing• B2B Marketing• Different Promotional Platforms• Public Relations

Retail sales and customer service.Responsible for day-to-day store management and service quality.Create and implement sales plans to achieve store sales and revenue goals.Built sales team to thrive in a retail environment.Maintain inventory: ordering, pricing and stocking to ensure products are available to customers.

Create and implement lesson plans and activities for youths aged 6-13.In charge of activities for 120 youths, promote positive environment.Responsible for hiring, training and development of youth center staff.