Content Strategist
CurrentCollaborate with clients to clarify their messaging, then create web copy (with over 100 completed websites so far) and content strategies to match. Includes implementing on-page SEO and developing additional ongoing content, such as blogs, landing pages, case studies, lead magnets, newsletters, and social media campaigns. Coordinate with graphic design and web development staff to harmonize content and visuals for maximum effect. Lead meetings with clients during website and content development and ongoing digital marketing and web hosting. Serve as main contact for post-launch client service, making requested changes or directing web development tasks as needed. Crafted social media for the agency podcast, “Emarc & Amarc.” Photography, photo editing, and video editing as needed.Create weekly social media content for KidsTek, a Denver nonprofit bringing tech education and soft skills training to underprivileged students.Assisted the marketing department of Home Forever Baths, a Kohler partner remodeling bathrooms in the Chicagoland area, from startup in early 2020 to May 2023. Wrote all website copy and followed with landing pages, blogs, promotions, video scripts, and social media content. Crafted all social media content from March 2022 on, which included content calendar development, copywriting, posting, photo and video editing, coordination with marketing team, warehouse support personnel, sales reps, and installers. Remodeling projects completed rose from 500 remodels in 2020 to over 1,300 in 2022. Assisted CI International, a prominent international consultancy, with a messaging refresh and website rebuild. Developed messaging and web copy for the firm’s main website, a new 360 Assessment service, and a separate public health consultancy. Managed a project to improve all LinkedIn profiles while adding new “human interest” bio to the company website. Wrote and oversaw the design of collateral for main training, coaching, and consulting services.