TRANSFORMS MARKETING ORGANIZATIONS IN COMPANIES WITH REVENUES UP TO $600MMChris Craig embraces the energy of a startup to transform companies into successful businesses. He consistently achieves success in companies facing transition – specifically in resource-challenged middle market turnaround, fast growth and private equity environments where immediate impact is critical. Companies benefit from the broad experience Chris brings in leading cross-functional teams in diverse categories across multiple industries, business cycles, sizes and cultures.UNLOCKS BRAND VALUE TO GROW MARKET SHARE AND IMPROVE NET MARGINS + EBITDAChris is an expert at unlocking brand value. He solves complex business challenges by leveraging consumer insights to create meaningful brand experiences that grow market share, drive top and bottomline growth and improve net margins. Chris sets the strategic vision and applies his operational expertise and disciplined P&L management to achieve sustainable growth.EXCELS IN CONSUMER-FACING BUSINESSES THAT MUST INNOVATE TO GROWChris challenges the status quo to innovate product development and create or re-energize brands. He brings cutting-edge digital strategy into the marketing mix to engage consumers and lower customer acquisition costs. The ability to quickly assess the current business situation, prioritize action steps, and rally his organizations around big ideas sets Chris apart as a global marketing leader who achieves business goals.EXPERTISETurnarounds | Revenue Acceleration | P&L Management | Private Equity Middle Market | Strategic Vision + Execution | Global Marketing | Brand Creation + Rejuvenation | Innovation | Product Development | Cross-Functional Leadership | Digital + Integrated Marketing | Mobile Apps | Social Media | Consumer Insight Leveraging
Listed skills include Strategy, Competitive Analysis, Product Marketing, Strategic Partnerships, and 48 others.