Chris Craig Email & Phone Number

New York, Ny, Us

Gotham Consulting Partners specializes in rapidly creating significant value for private equity firms and their portfolio companies. Gotham delivers tailored solutions that allow our clients to quickly reach, and often exceed, their top-line growth, margin improvement, working capital reduction, and service improvement objectives. I develop quantitative insights, opportunities and barriers at the commercial level for PE deals, both buy-side and sell-side, B2B and B2C.Private Equity | Management Consulting | Consumer Practice Lead | Insights | Food | Industrial | AdTech

Los Angeles, California, Us

Ettitude is a material innovation company and a home goods brand making the world’s healthiest, softest, and most sustainable fabrics with our patented CleanBamboo® fibers. https://materials.ettitude.com/We’re turning over a new sheet—revitalizing a tired industry notorious for hitting snooze on ingenuity and sustainability.Our mission is to create next-gen fabrics and products that not only reduce our impact but also support your health and the health of the planet. We’re here to make a material difference in the home and textile industries, paving the way for a regenerative future for all.All products are climate-neutral certified, water-saving, sustainable, and ethically made. A proud B-corporation and member of 1% For The Planet, we donate 1% of all sales to environmental nonprofits.Learn more: https://materials.ettitude.com/

New York, Ny, Us

The EF Angels is a group dedicated to sourcing high quality seed level startups for our members to mentor and invest in. We offer startups coaching and access to our networks as appropriate, as well as potential investment.

Brand Value Propositions | Private Equity-owned | Reorganization | Turnarounds | Go-to-Market Growth Strategies | Startups | Strategic Acquisitions Assessments | Advertising and PR | Global Expansion | TransformationSolves commercial challenges strategically and pragmatically as an on-demand leader who makes an immediate impact on the client organization.Expertise in strategic alignment, go-to-market strategies, organizational structure, global expansion, strategic acquisition evaluations, new market penetration and all aspects of consumer brand marketing (public relations and advertising agency management, media, digital engagement, social media strategy and execution, product development and innovation). Clients have included large Marketing Services Firms, Private Equity turnarounds ($350MM revenue), co-working and SME clients in consumer products, B2B and omnichannel retail and Financial Services.

New York, Ny, Us

Chairman, Executive Forum Angels - 2016- presentFounding Committee Member , Consumer Products Special Interest Group 2015-2016Member, Private Equity Group, 2014 - presentThe Executive Forum represents a broad and diverse group of CxOs with experience leading U.S. domestic and global companies. Formed in 1995, the Executive Forum has grown to over 450 executive members. Admission is based upon a rigorous nomination and review process. By design, approximately half the EF members are President/CEOs, and the others are at the COO, CFO, CIO and VP levels. About 85% of the members are currently sitting executives, with about 15% in active career transitions.

New York, Ny, Us

Served as full-time advisor partner to startup CEO. Established standardized footprint for expansion, growth and pricing, initiated budgeting and general ledgers, and professionalized stylist on-boarding procedures. Coached CEO on hiring best practices and hired a support team. Established/ executed digital marketing and communications back end, CRM and lead management, and put formal HR and operating procedures in place. Prepared company for fundraising: competitive analysis, national and global expansion strategy, product and software adjacency strategy, budgeting and financial models and projected funding tranches.ManeSpace locations are flat rate flexible workspaces for stylists and colorists that allow them to optimize their schedule, own their personal brands and clients, and take home substantially higher incomes. 94% occupancy and 50% contribution margins.

PreMama/Luna Pharmaceuticals | Maternity Supplements | Senior Advisor (2014-2020)AllTheRooms.com | Travel MetaSearch and Data | Senior Advisory Board Member (2015-2017)

Brooklyn, New York, Us

TruthBox focused on deep business intelligence for Enterprises, delivering proprietary Always-on Intelligence Networks for companies to stay ahead of disruption, go on offense, and win.By shedding light on Emerging Technologies, New Business Models, Fast-growing new entrants and other developments, TruthBox helped companies identify growth opportunities and develop ecosystem strategies - to rapidly acquire disruptive new solutions and the capabilities to win.Despite adding clients, closed the business after determining scaling would take too long.Startups | Enterprise | Business Models | Tech | Intelligence | Strategy | Management Consulting

Galway, Galway, Ie

P&L | Global Brand Strategy Alignment | Digital Strategy | Internet of Things | Turnaround | Private Equity | Product Development | Process Efficiencies | Staff Realignment | Ecommerce | Global Leadership Team Bio-Medical Research (BMR) is a privately held medical device company based in Ireland (<$100MM turnover). Its Slendertone consumer fitness and beauty brand is well- known and loved in the UK and France, and a direct response + retail business in the USA and Japan.Hired to unify the core markets (UK, Ireland, France, U.S., Japan) into a single global strategy. Reorganized a decentralized global marketing organization, established global SMEs as well as global visual and copy, and built a research effort that uncovered a high value global consumer cohort to support a new strategy with fitness tracking and aftermarket stickiness to combat high user churn. Efforts realized 250% projected increase in usage and compliance and +67% retail turnaround of a premium product line in the UK within six months, securing a top five market share position in the retail category.Other key achievements include a full website overhaul, including expansion to mobile, that resulted in increased eCommerce revenue and a 67% increase in contribution margin in a 9-month period.P/E Sponsor exited in 2013

Canton, Massachusetts, Us

Turnaround | Private Equity | Strategic Divestiture | Brand Restage + Turnaround | Digital and Social Media | Brand Extensions | Consumer Insights | Branded Content | Corporate Identity | Budget | Retained to turnaround this 90-year old brand with 96% awareness and reconnect it with the hearts of consumers. Led new brand architecture framework that right-aligned the brands with the consumer segment needs. Additionally drove reorganization of the marketing department.Notable achievements included the successful effort to re-establish and turnaround the Snugli brand – the originator of the wearable baby carrier. Restaging Snugli as a stand alone brand led to successful sell-in at premium pricing to key major retailers. Other key achievements included pioneering the use of a branded YouTube channel in the category to increase connection with consumers. Total views exceeded one million.Efforts contributed to the successful and profitable divestment of the company by Private Equity owners.

Turnaround | Private Equity | Strategic Divestiture | P&L Responsibility | Product Development | Strategic Partnerships | Intellectual Property Management | Brand Restage + Turnaround | Digital and Social Media | Brand Extensions | Consumer Insights | Branded Content | Corporate Identity | Budget | Innovation | Global Marketing | CPG | Finance | Supply Chain | Global Leadership Fast-tracked employee, promoted three times during ten year period:VP – Corporate Business Development and Global Healthcare Marketing (2005-2008)VP, Marketing – Healthcare and Seasonal, U.S. (2000-2005)Director of Marketing, U.S. (1998-2000)+$500MM global marketer of healthcare and seasonal consumer durable appliances under a mix of licensed (Vicks, Braun, Honeywell) and owned brands (Pur). Integral member of a great leadership team that grew the company from a $45MM family firm to a PE portfolio company with $500MM in sales over a 10-year period and dominant market share across all categories. Involved in several acquisitions and led numerous integrations. Global head of strategic partnerships (including P&G, Welch Allyn, Honeywell ). Oversaw key brand management efforts. Led a number of initiatives that helped manage through challenging acquisitions, including rebuilding and integrating the Honeywell marketing department and establishing a product pipeline which contributed $25MM in annualized growth. Instrumental in transforming the regional marketing organizations into a unified decentralized global approach, resulting in consistent brand messaging to drive market adoption and efficiencies in marketing spend..

Turnaround | Private Equity-owned | Cost Savings | Corporate Rebranding + Repositioning | Product Development | Advertising | Global Alignment | Consumer Durables$110MM manufacturer of shavers and personal care products. Recently acquired by Vestar Capital Partners as a turnaround.Managed $62MM, 25% share category including responsibility for global new product development. High involvement in all creative and media strategies, $8MM media budget. Interfaced with all areas of business, as well as key customers. Key accomplishments included leading the redesign of core Shaver lines, resulting in 13% share growth and 20% sales/profit growth over next two years.Selected by CEO to lead company-wide corporate brand identity research. Combined in-house and external qualitative with follow-up quantitative research resulting in the re-launch of the “MicroScreen” sub-brand as well as “Remington’s Money-Back Guarantee” and a move to consistent global branding. Drove U.S. packaging changes resulting in over $750,000 in annual savings.

Us

Turnaround | Market Share + Revenue Growth | Value Creation |Brand Repositioning | Product Development | Innovation | Consumer Durables$55MM public manufacturer of Humidifiers and Air Purifiers. Led U.S. marketing effort in turnaround of this Montreal-based manufacturer and marketer of premium seasonal products totaling $40MM domestic sales and 15% market share. Integral member of team that posted nearly 20% growth in turnaround year leading to significant value creation. The company was sold at a premium to Rival Corp. (later acquired by Holmes).

Stamford, Ct, Us

Turnaround | Revenue Growth | Trend Spotting | Market Opportunity Assessment | Product Development | Privately-Held | Repositioning | Cross-functional Leadership | Kitchen Appliances | Consumer Durables$70MM revenue gourmet kitchen products marketer. Recently acquired from bankruptcy. Reset product strategy and built a great engineering and marketing team to grow the business through product development. Led all aspects of product development process: analyzed marketplace from opportunity, trending and financial perspective; set category entry prioritization; managed engineering and design process; regularly met with retail customers. 17% year-over-year net new product revenue growth.

Us

Launched two new product lines for $4.7 million in growth on $10.9 million base.

New York, Ny, Us

Management Training Program. Turned around and managed all Kitchen and Tabletop for the now defunct Flatbush store for Macy's. Worked with central buying to localize assortment and drive increases.

Additional Post-Mba Coursework, Digital Marketing (2009), Digital Master Class (2009-2010)

Mba, International Marketing, Management Of Organizations

Ba, Economics