Chris Weaver

Chris Weaver Email and Phone Number

Performance Marketer & Brand Strategy | Travel Junky | Go Hawks @ Precoa
Chris Weaver's Location
Phoenix, Arizona, United States, United States
Chris Weaver's Contact Details

Chris Weaver personal email

About Chris Weaver

Hi! I’m Chris.I am a proud husband, father, son and marketer with over 15 years of performance and branding experience. I’m a practitioner as well as a leader and teacher. I’ve been lucky enough to work for some amazing agencies and in turn, some amazing brands. My professional career has reiterated a fact I’ve known since my earliest days of rec-soccer. Teams are at their best when driven by compassionate leadership that can highlight a team’s strengths and unite them towards a shared set of values and goals. Someone who shares the lime light, who lives in the data (Big and Sampled), the research, the late nights, and is willing to get their hands dirty. This is the type of leader I strive to be everyday not only in my career but my life.To quote Matthew McConnaughey, “My hero is me in ten years." Also to quote McConnaughey, “Allright, Allright, Allright!”—The Bullets:- Creative, Driven and Results-Oriented Marketing Professional with over 15 years of experience- Expertise in managing large scope, multi-million dollar budget campaigns, websites, and custom applications from conception through execution.- Brand Strategy and manager in multiple industries including eCommerce, DTC, outdoors, education, travel, and more- Engaging digital marketer with multiple certifications in Paid Media, analytics, social, content, and SEO- Supportive department manager, team builder, and multiple award winner- Speaker and Teacher. From local classes to international conferences—Tech Stack:Productivity - G Suite | Monday.com | Asana | MS Office | Power BI | Slack | Basecamp | JIRA | Zoom | Bidsketch | KeynoteCRM/Onsite - SalesForce | Hubspot | Shopify | Wordpress | Woocommerce | MailChimpSEO/Content - BrightEdge | Local Falcon | Screaming Frog | SEMRush | Ahrefs | GSC | Brightlocal | Buzzsumo | Answer the Public | MozPaid - Optmyzr | SpyFu | Marin Software | Kenshoo | AdRoll | The Trade Desk | Doubleclick | Choozle | Google Ads certified | Bing Ads certified | Acquisio | Adscale | Adelphic | WordstreamMeasurement - Tableau | Adobe Analytics | GA Certified | Google Data Studio | Report Garden | TapClicks | IBM Analytics | SupermetricsSocial Ads - Sendible | Meta | Pinterest | LinkedIn | Twitter | Canva | Tik TokCRO/Audience - VWO | Optimizely | Unbounce | Hot Jar | Affinio | SimilarWeb | MRI | Kantar—Interests:- My Family- A really nice Bourbon or Mezcal- Seattle Sports- The Outdoors - Hiking, Skiing, SUP- Soccer; The Beautiful Game- Climate and Environmental Causes- Anything Bill Murray

Chris Weaver's Current Company Details
Precoa

Precoa

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Performance Marketer & Brand Strategy | Travel Junky | Go Hawks
Chris Weaver Work Experience Details
  • Precoa
    Director Strategic Marketing
    Precoa Jan 2023 - Present
    Portland, Or, Us
    • Oversee Precoa's Lead Generation and Nurture channels• Manage team of full-time and part-time analysts and managers• Responsible for seven figure media budget across digital and traditional channels• Collaborate with a wide variety of internal C-suite stakeholders and external clients• Leverage first- and third-party data to drive personalized and relevant marketing approaches• Annual and quarterly planning, complete with clear prioritization of projects and resources
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  • Desert Classic Digital
    Founder / Cmo
    Desert Classic Digital Dec 2020 - Present
    Focused on helping businesses increase the profitability of their marketing campaigns. We are a tight group of marketers and creatives that have managed countless performance and branding campaigns. We succeed by creating trackable ROI through an array of traditional and digital marketing automation and advertising platforms.
  • Mwi
    Svp Of Growth And Performance Marketing
    Mwi Jan 2019 - Dec 2020
    Mesa, Az, Us
    •Grow Paid Media from $0 to $10,000 recurring monthly retainer revenue within six months and up to $60,000 retainer and $1M monthly engine spend in under three years• Lead all strategy for internal brand marketing and 40+ client-focused strategies• Launch & oversee new service lines including Paid Media, Influencer, PR, & Programmatic• Build content marketing strategy, implementation and process for large scale branding & SEO related client initiatives• Manage department of twelve - directors, managers & analysts. 20+ including agency partners & contract workers• Implement standards & introduce process to improve productivity & efficiency including SEO playbook, content writer group, internal file management, and standardized pricing• Align client goals with tactics for international clientele entering US market• Present at local, national & international speaking engagements to groups as large as 500 Client list includes: Travel - Hotels.com, Marriot, Virgin Atlantic, Polynesian Cultural CenterBranding - Orange Theory Fitness, Ship Sticks, South China Morning Post, Benson, International - Church of Jesus Christ of Latter-Day Saints, American SamoaDTC - Plank & Mill, Mushie, Claim Defame, Beardbrand, Ship SticksB2B - Getac, LG, Energid RoboticsLocal Services - Orthodontist / Lawyer / Dentist / Self Storage / Senior Living / Restaurants / Gyms / HVACLead Generation - Precoa, Orange Theory FitnessHealthcare - Aurora Hospitals, Santa Monica Fertility Center2019 & 2020 AZIMA TIM Award Winner in Integrated Consumer Campaign, Search Engine Marketing (PPC), Traditional to Digital Integration & Business Website
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  • Mwi
    Director Of Brand Marketing And Strategy
    Mwi Nov 2016 - Jan 2019
    Mesa, Az, Us
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  • Mwi
    Director Of Paid Media
    Mwi Jun 2016 - Nov 2016
    Mesa, Az, Us
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  • Riester
    Digital Media Supervisor
    Riester Aug 2015 - May 2016
    Phoenix, Az, Us
    Led post-acquisition culture and capability integration efforts enabling RIESTER to realize a return on their investment of Search Werks (October 2013)• Grow digital marketing department from team of 5 to team of 15• Manage digital media service offerings for 5-8 top clients consisting of lead gen, branding, and e-commerce goals across numerous channels and verticals• Manage team of specialists across multiple media tactics (SEO, PPC and Programmatic, Social, two buyer/planners)• Build and present integrated campaign reports based off of account KPIs• Achieve and report results both at a revenue and brand health level• Educate the team on the brand, industry, competitive set, and key audience segments by creating customized research archive driveClient list included: Financial - Midfirst BankTravel/DMO - Visit Park City (Park City, Utah CVB), Talking Stick Resort, AramarkGovernment - Arizona Department of Health ServicesBranding/Ecommerce - Dean & Deluca, Crabtree & EvelynCPG - Herdez, Wholly Guacamole
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  • Riester
    Senior Media Strategist
    Riester Oct 2013 - Aug 2015
    Phoenix, Az, Us
    • Align strategic goals with tactics in an effort to activate a go-to-market plan on time and on budget• Hands-on execution of Paid Social, SEM, SEO, Programmatic Display, and Streaming Radio managed on a daily basis• Plan, buy, and optimize digital media plans for branding and lead generation clients worth over $1M of media• Organize and run content marketing & social campaigns for key clients• Extract and interpret website analytics to assist clients in understanding user behavior, marketing performance and conversion metrics
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  • Search-Werks
    Strategic Marketing Manager
    Search-Werks Mar 2012 - Oct 2013
    Glendale, Az, Us
    • Oversaw primary client relationship for 5-10 of top active clients• Identified client needs, challenges, and recommend strategic online solutions to meet business goals• Create and execute audits for scale usage across agency• Trusted client partner, effectively leading multiple accounts against tight deadlines, with strong written and presentation skills• Work with enterprise level eCommerce sites, Analytics, SEO & PPC software programs such as Acquisio, Covario, Volusion, & moreClient list included: Education - Santa Fe University of Art & Design (Laureate Education), Everspring PartnersEcommerce - HSN, Under Armour, philosophy skin care, Columbia SportswearBranding - Truly Nolen, Coolsculpting, State Farm
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  • Search-Werks
    Search Marketing Strategist
    Search-Werks Mar 2010 - Mar 2012
    Glendale, Az, Us
    • Build, manage, optimize, and report results for multiple SEM & SEO accounts ranging from $100,000-$1M annual spend• Strategic online consulting for eCommerce & lead generation clients• Specialize in social media campaigns to promote onsite sales & Facebook likes• Aggregrate and analyze qualitative and quantitative data, using historical trends and industry benchmarks to present actionable reporting to clients.
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  • Best (Blue Entertainment Sports Television)
    Regional Event Manager
    Best (Blue Entertainment Sports Television) May 2009 - Sep 2009
    Louisville, Kentucky, Us
    Planned and executed successful soccer and flag football events across the country with up to 10,000 attendees, as part of the largest soccer and flag football tours in the world.• Established, maintained and strengthened the relationships with various important clients, customers and media channels within the sports industry around the US • Hired, trained and managed staff members, volunteers and referees at each event.• Insured that we met all sponsorship fulfillments with our local and national sponsors and partners. Including: Sports Authority, Nestle, Kraft and Disney’s Wide World of Sports Complex.• Budget management (processing and keeping track of check requests, invoices and expense reports)
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  • I-Ology
    Client Strategist
    I-Ology Nov 2007 - May 2009
    Phoenix, Arizona, Us
    Just like anyone else in small business, I wear many hats at I-ology. As a client strategist my time is basically divvied up between two roles. I account manage a select group of clients simultaneously helping them with any maintenance issues, up-selling and renewing marketing and maintenance contracts, and selling projects and work orders. Acting as the true link between the client and agency. My other responsibility as a member of the marketing team is the planning and creation of the marketing strategy. As well as the actual execution of internet marketing service linesDevelop and deliver internet strategy programs for client base including; pay-per-click (PPC), online media buys, search engine optimization (SEO), affiliate marketing programs, email campaigns, landing page strategies, website analysis, keyword research, social media, blog strategies, link building, and continued user interface enhancement to incorporate Web 2.0 tactics and usability best practicesResponsible for maintaining, fostering and growing client relationships with a consultative up-selling approachDeveloped and manage customer/prospect communications including e-mails, seminars, and focus groupsResponsible for reporting search engine optimization (SEO) and web analytics across all web propertiesResponsible for developing customer quotes, statements of work and contract renewals.Act as "Client Advocate" to ensure the client's best interest is communicated effectively to internal teams and ensure all goals and objectives are met for consistent ROIDevelop and analyze key metrics to determine client's Internet Strategy successClient List Included:Branding & Lead Gen: Hospice of the Valley, PebbleTec, AZ Super Bowl Committee, Pat Tillman FoundationFinancial - Jennings Strouss, Ensemble Real Estate
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  • I-Ology
    Interactive Marketing Coordinator
    I-Ology Apr 2007 - Nov 2007
    Phoenix, Arizona, Us
    Responsible for coordinating interactive marketing projects and managing vendors and preliminary search engine optimization and pay per click advertising.
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  • Arizona Lottery
    Intern In Marketing Department
    Arizona Lottery Sep 2005 - Jan 2007
    Phoenix, Az, Us
    Internship while attending ASULead in ticket sales on entire promotions staffParticipate in promotional meetings with advertising agency, Riester~RobbParticipate in promotional meetings with Arizona Lottery's partners in the sports business, Suns & Mercury, & in radio, Clear Channel & Infinity BroadcastingCollaborated with Advertising & Promotion Manager on several flyers design & copyOrganize and ran onsite promotions throughout the entire state of Arizona Spoke before 1000 businessmen/women at Spirit of Enterprise Ceremony 2006
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  • Milwaukee Brewers Baseball Club
    Game Day Staff
    Milwaukee Brewers Baseball Club 2004 - 2006
    Milwaukee, Wi, Us
    Handle over 500 dollars in revenue during sales of tickets and programs Manage & execute several different fan-friendly promotions during the course of the gameAccompany different VIP's throughout the spring training seasonOperate and control music and scoreboard during games
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Chris Weaver Skills

Social Media Marketing Email Marketing Google Analytics Seo Sem Digital Marketing Digital Strategy Ppc Web Analytics Online Marketing Interactive Marketing Marketing Social Media Affiliate Marketing Search Engine Optimization Online Advertising E Commerce Marketing Strategy Advertising Digital Media Search Engine Marketing Google Adwords Analytics Team Building Display Advertising Event Management Research Sales Content Strategy Go To Market Strategy Digital Video Programmatic Media Buying Key Account Management Business Process Improvement Broadcast Key Performance Indicators Strategy Content Marketing Strategic Planning Strategic Consulting Facebook Team Management Team Leadership Lead Generation Leadership Management Strategic Partnerships A/b Testing Integrated Marketing Business Development Internet Strategy Marin Software

Chris Weaver Education Details

  • Arizona State University
    Arizona State University
    Marketing
  • Arizona State University, W. P. Carey School Of Business
    Arizona State University, W. P. Carey School Of Business
    Marketing

Frequently Asked Questions about Chris Weaver

What company does Chris Weaver work for?

Chris Weaver works for Precoa

What is Chris Weaver's role at the current company?

Chris Weaver's current role is Performance Marketer & Brand Strategy | Travel Junky | Go Hawks.

What is Chris Weaver's email address?

Chris Weaver's email address is cw****@****mwi.org

What is Chris Weaver's direct phone number?

Chris Weaver's direct phone number is +142589*****

What schools did Chris Weaver attend?

Chris Weaver attended Arizona State University, Arizona State University, W. P. Carey School Of Business.

What are some of Chris Weaver's interests?

Chris Weaver has interest in Skiing, Soccer, The Outdoors, Online Marketing And Advertising, Human Rights, Animal Welfare, Travel.

What skills is Chris Weaver known for?

Chris Weaver has skills like Social Media Marketing, Email Marketing, Google Analytics, Seo, Sem, Digital Marketing, Digital Strategy, Ppc, Web Analytics, Online Marketing, Interactive Marketing, Marketing.

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