Christopher D'Amato Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

- Responsible for onboarding new Publishers/Customers onto the PubMatic SSP (Supply Side Platform) platform/dashboard by understanding their type of advertising supply, tech stack setup, and advising clients on optimal best practices and setup that will drive maximum revenue growth.- Managed end-to-end Publisher client relationships via Kickoff intros, standing update meetings/calls and email; handled client outreach regarding new business opportunities/deals, optimizations, performance updates, and hosted quarterly business reviews with top accounts and decision makers. This included coordinating and attending in-person meetings and events.- Assisted in deal creation and troubleshooting for Publishers, overseeing and providing direction to our internal teams as necessary. This would include 1:1 and 1:Many PMPs, curated Auction Packages, Marketplace deals.- Closely collaborated across multiple internal PubMatic teams to identify upsell/growth opportunities and tailor custom unique pitches based on the customer profile. - Collected direct publisher/customer feedback and reported/collaborated with our Product teams to better improve the platform and ease of use/performance for all customers.

• Coordinated and oversaw full cycle campaign management (promotions, social, and/or display media) including organizing and conducting campaign kick-off and wrap up calls, monitoring campaign performance in-flight, and end of campaign reporting (both internally and externally).• Responsible for client relationship and outreach as well as understanding customers’ strategic Go-To-Market initiatives to effectively advise and report on performance and make recommendations for actionable growth, upsell, and/or retention of budgets.• Onboarded clients and helped them understand Quotient capabilities, platforms, data, and potential insights/value to help them best align with their overall and unique goals and properly report on them.• Oversaw campaign execution including proactively identifying issues, diagnosing problems, and working cross-functionally to provide solutions, as well as conduct weekly internal and external communications and updates.

Fort Lee, Nj

BRIDGE is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has. BRIDGE makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.Managed several key accounts including one of Bridge’s longest standing clients (reseller/agency) and helped to drive revenue through successfully managing and implementing multi-channel Display, Social, CTV/OTT, Geofencing, Foot Traffic Attribution, Video, Audio, Email, and Data campaigns.

Greater New York City Area

Greater New York City Area

SourceMedia, is a business-to-business digital marketing services, subscription information, and event company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.• Interacted directly with clients and agencies, project managed high revenue generating content syndication/lead gen/display and Account Based Marketing programs/accounts; organizing kick-off/status update calls, provided campaign performance and wrap-up reports and focused on renewals and up-selling upon completion. • Worked closely with internal teams to devise and implement campaign testing (HTML coding, email layouts), targeting, and segmentation to maximize lead acquisition and conversion. Coordinated across teams from initial editorial content audit, acquiring and setting up/testing ad tags, banner and native ads, and tracked pacing of impressions and performance on programmatic display and native. Managed Social Media impressions on Facebook, Twitter, LinkedIn.• Created lead gen campaigns with specific targeting, filters, reporting and/or marketing automation integrations via Integrate and Marketo systems. Managed and built campaign assets in Marketo and published content live utilizing our content marketing system (CMS) Brightspot, on one of eleven publications’ (American Banker, etc.) websites.

Greater New York City Area

* Coordinating and managing all of the various details of B2B Lead Gen/Content Syndication (CPL) and Digital Advertising/Display Awareness (CPM) campaigns* Compile data and work closely with client's key target accounts to build out successful Account-Based Marketing Lead Gen and Display/Targeted Advertising campaigns to keep client sales pipelines stocked with in-market quality/qualified leads and targeted awareness campaigns across relevant websites/publishers* Manage accounts via Salesforce (create IOs/Opportunities, invoicing/billing info, account contacts and account activity).* Gather and input all pertinent details when building out campaigns/creating contracts and effectively communicate/coordinate with Account Management in order to "hand off"​ campaigns, revise and optimize campaigns as needed or instructed by clients. Occasionally provide post-campaign "wrap-up" reports highlighting campaign statistics/research, client's successes and goals achieved.* Manage and create RFPs (Requests For Proposals) from clients-direct and agencies gathering and researching pertinent pricing/volume info, completing Excel templates, customizing Powerpoint presentations to further explain potential campaign strategy/details for each client.* Prospecting potential new clients by doing research through various sources (LinkedIn, MediaRadar, eMarketer, various different publisher sources) driving revenue growth by winning new clients and up-selling existing ones.* Handle large agency relationships/accounts as well as approximately 100 other accounts client-direct.* Communicate with remote workers and in-office staff across departments frequently, confirming pricing, etc., and to keep everyone connected and up-to-date on campaign logistics/details/status.* Attend sales meetings, training/tutorial info sessions, to continue to learn and better understand how to utilize Madison Logic's services in order to best serve our clients.

Upper Saddle River, Nj

* Support Marketing managers in the Accounting/Economics textbook disciplines with the development of marketing resources and strategy for Sales Representatives. * Maintain website and Social Media content to drive interaction and increase brand awareness. * Organize and assist in planning various Accounting/Economics conferences and Author events. * Update and maintain customer/lead tracking list databases. * Demo products to inform Sales Reps and potential customers of program features and capabilities. * Analyze data to focus new business development/up-sell opportunities on existing business.

Greater New York City Area

* Handled the input and account management of thousands of contracts with approximately 50 various small-to-large Media buying agencies over the course of two years consistently seeking to optimize overall performance and fulfill each contract driving bottom-line revenue for our team. * Assisted in maintaining accounts with various agencies (Initiative Media, Orion Trading, Horizon Media, GroupM, Eden Road Trading) for large consumer brands for National TV commercial/Digital spots specifically for 4 large markets (Boston, Pittsburgh, Philadelphia, Baltimore).* Communicating with these 4 large TV stations to provide campaign status updates or changes that occurred. Acting as a liaison between the many Buyers we had relationships with and the stations to coordinate and make any changes necessary to contracts/schedules as circumstances or customer/TV station needs change.* Sending weekly reports to clients (pre and post-logs, Nielsen ratings reports, etc.) and explaining the reasoning/circumstances behind the statistics when needed.

Greater New York City Area

* Worked on a special temporary project which entailed a large database clean-up and reorganization, detail-intensive communication between various coordinating departments, scheduling meetings with these groups, and reporting any decisions as well as documenting changes to specific databases being made and relaying that info.* Organized and posted pertinent documentation and information on S&P intranet to manager/department requirements and continually updated info as it changed.

Greater New York City Area

* Handled daily administrative tasks (mailing, filing, organizing, etc.)* Contacted customers directly, and attempted to collect outstanding invoice fees. * Researched customers and places of business due to re-location, acquisitions, mergers, etc. and notifying them of fees due. * Created a large client database/mailing list used to notify current and potential customers of new services offered by CUSIP Global Services.

Florham Park, New Jersey

* Handled various administrative tasks for the members of the Financial Advising team.* Planned a golf event for current and potential new clients. Attempting to bring in new business and review with existing clients. * Updated client portfolios utilizing asset allocation system to current Market values and indices referencing various financial institution Reports (S&P, Morningstar, Moody's) and investor publications. * Verified calculations, created excel spreadsheets, and also assembled weekly/monthly reports with content relevant to the Financial Advising team's requests.

Montclair, Nj

* Game-day event set-up; coordinated communication between visiting teams and referees regarding event status and logistical details; handled ticket sales and gate receipt bookkeeping duties at the end of each event.

Bs, Business Administration Concentration Marketing

Activities and Societies: - Montclair State University Men's Soccer Team (4 Years) - American Marketing Association (2006-2009)Dean’s.

High School Diploma

Activities and Societies: Varsity Soccer, Ice Hockey, Spring Track