Officially launched November 1st, Danz Hands is a full service, insured handyman company. I tackle to-do lists, crave carpentry projects, finish flooring tasks, and anticipate anything else you can dream up for your home! I enjoy walking a house, dreaming up that next project with you. My motto is - anything's possible! Portfolio and other info is available at www.danzhands.com and feel free to message me with any questions.

Coordinated marketing efforts focusing on events and social media presence for Whole Foods locations in the Triangle (NC) area.• Oversaw a cross functional team as they created hyper-local, dynamic store merchandising setups, and showcased new and innovative recipes and food trends• Managed local social media accounts including Facebook, Instagram, and Twitter• Created new content tuned to the local market and tracked ROI and engagement for this content• Set up an ROI measurement matrix for on and off-site events then used this tool to set cost/impression KPI's• Created and fostered new relationships with vendors and local media outlets for PR and outreach• Generated content for the Whole Foods Market Local Vendor program, both photography and written profiles used in print and online• Monitored local merchandising to maintain proper branding online and in the brick and mortar storefronts• Created a marketing plan to launch a partnership with Instacart home delivery service and tracked progress as the program grew. With plan in place, saw the highest rate of growth of any market in the South region.• As part of local taskforce, created a plan to showcase Whole Foods’ key differentiator – their local selection

Establishing and maintaining relationships between Microsoft and the community surrounding the Durham, NC retail location by: • Utilizing a non-traditional store format to host public classes and workshops, developing curriculum and spreading the word through social channels, • Partnering with local technology companies to enhance existing Microsoft marketing initiatives, and helping establish the retail store as a hub for all things Microsoft. • Increasing volunteer opportunities for Microsoft staff as well as coordinating morale events.• Establishing myself as the go-to person for events in the Raleigh-Durham area, coordinating Microsoft's presence at dozens of expos and on-site training sessions for local businesses. • Creating ROI measurement tools later used by Community Development Specialists across the company

Writing effective compelling content for social campaigns, Facebook posts, tweets, and blog posts as well as product copy for multiple clients. Deadline oriented and flexible, have written for everything from action sports to coffee industries. Capable writer for web video scripts and other key branding initiatives with a good handle on brand voice, marketing strategy, and web-based technologies.

In a newly created position, coordinated the efforts of 110+ retail locations as they reached out into their local communities and participated in a variety of cycling events, ranging from the smallest group ride to the largest charity and professional cycling events in the nation. Managed payroll and budget while achieving record levels of involvement. Assumed leadership over the management of advocacy relationships, utilizing grants and donations to help grow the sport of cycling. Built and managed relationships with the community and company employees to create an active brand ambassador network to generate buzz and energy around Performance Bicycle initiatives. • Created training protocols and support collateral for retail staff, updated online presence, reached out to new events and opportunities.• Instrumental in creating an understanding of the impact and benefits of new media channels, including ROI. Defined program metrics that provided the ability to measure and report on ROI of social marketing investments. • Monitored benchmarks for measuring the impact of social media programs and analyzed, reviewed, and reported on effectiveness of campaigns to maximize results.

I work with the buying team to select and merchandise hardgoods and components for Performance Bicycle Inc.

Held a leadership role on the original start-up team for developing an online social media presence. Helped grow brand awareness, set benchmarks and surpassed expectations through the use of Facebook, Wordpress (blog), Twitter, YouTube, and other social channels. • Collaboratively helped define and implement the enterprise new media vision, strategy, and approach. • Helped devise a system of measurements and key metrics to understand program results in terms of social media penetration and impact of social media reputation and perceptions. • Monitored benchmarks for measuring the impact of social media programs, and analyzed, reviewed, and reported on effectiveness of campaigns to maximize results. • Supported the strategy behind company-wide social media initiatives and programs, and collaborated with departments across the company (such as customer service, marketing, merchandising, sales, IT, legal) to support their business goals through social media best practices in content sourcing, community engagement, regulations and compliance, technical infrastructure and approach.• Assisted in identifying and evaluating new and emerging media opportunities and ensured the company is using the most appropriate mediums to communicate to key audiences.• Generated relevant content to drive customer interaction including written blog posts, video scripts, tweets, and engaging photographs.

Managing retail stocking levels for the unique bicycle selection at each of our 90+ stores.

Worked to expand the business from a new company to an established name in the Triathlon market. Also oversaw daily store operations including managing the staff, purchasing, sales, promotions, and repairs.

Led the staff throughout the summer in all activities. Organized many different events for both patrons and staff members.