Lead Marketing Creative and Content/Product Manager for Deco Brands and subsidiaries across all e-commerce channels.

Copywriting: Lead writer for Deco Gear and subsidiaries, producing compelling copy for products, web pages, manuals, and blogs.Amazon Seller Central: Managed 100s of product uploads, improving listing visibility and driving increase in Amazon sales through Enhanced Brand Content advertising and content best practices.SEO & Keyword Research: Optimize content using relevant search terms for improved visibility on Google PMAX and Amazon campaigns.Graphic Design: Create infographics and advertisements for various platforms, including Amazon EBC and social media.Product Photography: Develop and operate in-house photo studio; capture and edit product images.Product Listing Management: Oversee comprehensive product data entry across multiple marketplaces (beachcamera.com, buydig.com, amazon.com, eBay.com, Walmart.com).Brand Development: Collaborate with team members on product development and launch, conducting thorough research on products, markets, and competitors. Liaison with external vendors for design, photography, and videography. Marketplace Consultation: Expertise in optimizing product listings across multiple eCommerce platforms, making recommendations to improve visibility through keyword optimization, enhancing conversion rates with compelling product descriptions and images, and ensuring compliance with marketplace guidelines to maximize sales performance.

Copywriting: Craft detailed product descriptions and online content.SEO: Implement keyword-rich copy for enhanced search engine performance.Product Photography: Capture and edit professional product images.Product Management: Manage eCommerce categories, listings, and site layout.Email Marketing: Design and execute targeted campaigns via MailChimp.Graphic Design: Create diverse visual content for web and print.Cross-Department Collaboration: Work with engineering, SEO, sales, and customer service teams.Video Production: Capture and edit videos for marketing and product demos.Photography Studio Management: Maintain studio operations, props, and scheduling.Customer Feedback Management: Handle customer surveys, online reviews, and testimonials.

Advertising Management: Oversee traditional and online advertising activities.Content Creation: Develop content for websites and online programs.Client Coordination: Manage client interactions, media planning, and advertising contracts.Social Media Management: Generate and schedule content across multiple platforms; analyze engagement and trends.Reporting & Analysis: Provide monthly social media reports and recommendations.

Project Management: Track advertising campaigns and brand management initiatives.Social Media Management: Update and enhance company social media presence.Graphic Design: Create promotional materials using Adobe Creative Suite.Email Campaigns: Develop and maintain targeted email communications.Website Management: Update content and design retail websites.Product Photography: Capture high-quality product images.Press Relations: Provide content and images to press and blogs.Customer Service: Handle inquiries, orders, and shipments.

Marketing Plan Development: Assist in creating and executing marketing strategies.Lead Follow-Up & Email Campaigns: Manage web leads and email marketing.Press Releases & Internal Communication: Write and distribute press releases; support internal newsletter.Trade Show Support: Assist in planning and coordination.Content & Social Media Management: Update web content, social media, and blog posts.Promotional Material Management: Order and track collateral items within budget.

Served as first contact with new clientele and lead clients through tours of the facilityEducated new members on proper equipment usageConducted contract negotiations. Developed contracts and finalized terms of agreementInnovated new marketing strategiesHandled phone calls in addition to cold calling exercisesUpdated social media accounts with a focus on customer interactionOversaw a 200-percent membership increaseSelected Work AccomplishmentsFriends Helping Friends program - Members refer new members and earn a free month of membership along with entry into a drawing for a $500 Visa gift card.Supervised the delivery of 30-Day Trial cards to local medical offices. With this program, medical professionals who recommend an increase in exercise to patients would then offer the trial cards for use.

Managed incoming phone calls for score results and interviews, updated stat keeping databases, created game summariesConstructed a community briefs section, sharing info for public eventsCovered various sports and wrote game stories, fulfilled deadline requirementsDesignated season ending awards for teams and playersExecuted post-game interviews, experience with game stories and feature piecesAuthored the weekly Alumni Watch, a column dedicated to tracking former SCIL players that have moved on to the collegiate level.Performed proofreading and page layout