Lead and oversee the development and execution of advertising, sales, promotions, partnerships and publicity programs for the San Antonio parks• Develop marketing strategies and plans in advertising, sales, promotions, partnership, special events, pass, pricing, interactive and publicity• Ensure all marketing efforts are focused and coordinated to achieve park’s attendance and revenue goals• Develop and manage overall marketing and sales budget, provide supervision to team members• Senior leadership role on the park’s leadership team guiding overall business growth via strategic short-term and long term strategic planning and initiatives

• Account management to develop new business and marketing plans and programs for customers with personal and direct promotional and sales support• Work with Multi-Level companies to help them detail marketing and POS platforms to communicate with customers• Maintain relations with customers and suppliers by organizing and developing specific programs to include food items, consulting, business resources and sales• Develop and maintain a long-term relationship and partnership to make the customer successful• Provide consulting and integrated business solutions to restaurateurs, hospitals, education facilities to grow their business and streamline operations. Business resources include marketing, advertising, menu engineering, web design, social media outreach, labor management, P&L, payroll, insurance.

Worked with many national, regional and local corporations, clients and agencies to integrate their brand as part of Simon Malls through media, sponsorships, sales, branding and events • Managed and mentored 25+ Marketing Directors and Business Development professionals in sales, research and Marketing initiatives to established achieve expected goals• Responsible for achieving annual net revenue of $11 million across 26 Shopping Centers in the Southwest• Organized, lead, trained and educated a team of marketing professionals to complete RFP’s, become part of the community, see the big picture, and integrate local consumers - B2B and B2C to help increase growth • Defined pricing and demographic promotion strategies to stimulate growth for agencies and clients by reaching over 40+ million consumers that shop Simon Malls in Texas, Oklahoma and Arkansas• Supervised and completed accurate annual budgets, sales proposals, monthly forecast reports, legal submissions, creative approvals, business plans and marketing SWOT reports quarterly• Drove strategic and targeted selling strategies across the region and in partnership with the Simon team• Built research driven sales decks, meet and proposed and closed deals with to clients to achieve annual sales goals for Simon and in return for the clients to get an ROI on their partnership• Worked in collaboration with Regional and Corporate Marketing to establish community projects to increase awareness and raise funds

Worked, managed, grew, planned and executed sponsorship sales with over 100 San Antonio, regional and national companies and brands to increase sponsorship revenue each year to support education• Generated over $3.1 million in sponsorship revenue per year including twenty-eight new sponsors while retaining over 96% of past sponsors• Partnered and negotiated deals with national, regional and local corporations like GMC, Ford, H.E.B. Grocery, Kellogg’s, Crown Royal, Bud Light, Coors/Miller, Southwest Airlines, Acosta Brands, Valero, AT&T and Best Buy• Researched and targeted consumers by purchasing over $1+ million a year in media which helped increase record crowds 6 years in a row and increase revenue by an average of $1.6+ million a year• Worked with local city CVB’s, Chamber’s, local AMA group and University’s to educate about event• Worked with advertising agency on all creative and collateral for the event and purchased media in house through different channels that include – social, radio, television, OOH, print, and many others. • Worked in cooperation with other departments, organizations, and over 6,000 volunteers to help raise over $10 million in education for the youth of Texas (total of over $76 million during my tenure)• Maintained the Marketing revenue and expense budgets to ensure proper allocations and a positive ROIParticipated and helped guide the success of S.A.L.E (San Antonio Livestock Exposition) by working with over 6,000 volunteers and board members who give countless hours to the organization. With community, donors, companies and brands to help the organization donate more than $171.4 million to the youth of Texas through scholarships, grants, endowments, junior livestock auctions, youth western art auction, calf scramble program and show premiums.