Christopher Diorio Email & Phone Number

Burbank, Ca, Us

Drive revenue.

Burbank, Ca, Us

• Lead Disney's digital Yield team to create and implement overall sales strategy for all Disney Portfolio media brands (ABC, ESPN, Freeform, FX, National Geographic, Local, Kids, and DDN)• Increase Disney's ad revenue efficiencies through sales guidance, fill analysis (by brand and endpoint), in-depth ad server QA, and regular revenue at risk optimization recommendations for the overall portfolio and at the campaign-level• Responsible for maximizing Disney's ad fill rates across digital properties (video/display) via ownership over campaign delivery pacing, priority management, and digital forecasting (financial, AOP, & LRP)

Burbank, Ca, Us

• Manage, develop, and guide the digital ad revenue strategy for each media brand (ABC, ESPN, Freeform, FX, & National Geographic) within the Disney Portfolio• Responsible for maintaining competitive pricing while meeting internal benchmarks and exceeding client's deal goals for multiple business units

Burbank, California, Us

• Oversee personal book of business spanning multiple agencies and industry silos• Manage team with overall goal of driving and preserving revenue while mitigating risk• Fluent in advertising code and back-end implementation/optimization of campaign assets

Burbank, California, Us

• Interfaced with multiple clients and internal sales on a daily basis to maximize efficiency of advertisers' campaigns• Stewarded all digital ad/marketing campaigns from a project-management standpoint in order to ensure quality client deliverables• Coordinated, analyzed, and presented creative delivery while managing all metric-based optimizations internally to recognize revenue goals• Provided direction to ad-planning team to meet goal of minimizing lost revenue while maximizing client success

Burbank, California, Us

• Worked between client, sales planning, ad operations, account management, and billing to ensure the highest degree of campaign execution and service from pre-sale onward• Assisted team with prospecting, proposal creation, implementation, and optimization of ad campaigns• Constructed IO media plans in Freewheel ad serving software and manage all client sponsorships/digital roadblocks• Investigated and cleared outstanding revenue issues stemming from discrepancies with clients, deferred revenue, and system error• Oversaw television inventory moves, preemptions, and unit additions to client's broadcast campaigns

Glendale, California, Us

• Oversaw digital ad sales process from RFP to optimization, including media plan creation and analytics reporting• Fluent in publishing and advertising software such as DFP, XSM, Salesforce, Omniture, and social analytics

Clemson, Sc, Us

• Assisted with research, fact-checking, and overall composition of presidential speeches• Created content and campaigns for president's social media handles and blog• Managed and updated biographical information on Board of Trustees members

• Worked on multimodal communications, public relations and graphic design• Responsible for different aspects of publishing projects such as editing copy, pitching stories, researching and writing articles for print, web, and/or video publication, developing/executing social media strategies, designing marketing material, and developing PR strategies• Sat on communication committee for Clemson's US Department of Energy Solar Decathlon competition

New York, Ny, Us

• Created marketing logistics and market research for Viacom media networks such as MTV, MTV2, mtvU, and Logo• Produced advertising tactics to increase brand interaction and loyalty for varied initiatives, including Wild N Out (saw total social media outreach hit over 66,486,000) and the MTV Fandom Awards (saw total social media outreach hit over 125,240,000) • Partnered with MTV Talent to create/manage social content and analytics for brand partners and celebrity talent including MLB, Nick Cannon, Nelly, and Mac Miller

• Closed 45 lease agreements with tenants for rental properties, acted as liaison between property manager and renters • Interfaced with financers, construction, and property managers to build 5 properties creating 30 new potential tenant rentals

Greenville, South Carolina, Us

• Performed market research for client projects and supported various marketing campaigns through content creation, sponsorship negotiation, and direct B2B interaction• Directly focused on the financial sector by working for clients such as United Community Bank, the City of Greenville, Nachman Norwood & Parrott, Greenwood Capital, and more• Created media relations strategies, press releases, pitches, and other press materials

New York, Ny, Us

• Supported social media platform, development, and content for Facebook (85,000+ fans) and Twitter (245,000+ followers), used web analytics/listening tools Radian6 and Hootsuite • Worked with in-house broadcasters (CNBC, NYSE Media), floor traders, external media/personalities (Wall Street Journal, Reuters, Bloomberg, VIPs), and HR to manage, create, and oversee supporting external media • Managed areas of NYSE’s Veterans Association Program and Teacher Workshop, specifically scheduling/content development for VAP and weekly presentations on financial literacy/incorporation of social media for Teacher Workshop • Interfaced with marketing, IPO listings, digital press, broadcast expansion, capital formation, and small business growth

• Worked with in-house advertising and local marketing for shows/artists including Bob Dylan, Kid Cudi, Sublime, and Stone Temple Pilots• Helped manage promotional campaigns for over 70 shows and events• Supported online campaigns over Facebook, Twitter, and email lists to a fan base of 40,000+• Partnered with other Livenation venues such as Convention Hall and the PNC Bank Arts Center

• Played bass guitar, piano, and vocals for NJ touring band • Played over 40 shows in band and released three albums with band• Recorded with producers such as Mike Kalajian (30/30 Club Studio), Dan Hubner (Pilot Studio), Mike Ottinger (Found Soundation Studio)