Chris Jacobs

Chris Jacobs Email and Phone Number

Chief Revenue Officer at Tailwind Nutrition @ Tailwind Nutrition
Chris Jacobs's Location
Durango, Colorado, United States, United States
Chris Jacobs's Contact Details
About Chris Jacobs

Known as a strategic and energetic leader who builds and sustains high performing teams. I acquired my experience through a range of enterprises from scrappy start-ups to mature, global entities, and I bring a rich cross-functional perspective that allows me to sort through the noise and build strategic frameworks that lead to sustainable growth amidst change.I'm a brand strategist and architect of consumer connections. I’m a storyteller and I draw on my prolific career in CPG, hardgoods, ecommerce and personalization to build lasting emotional brand connections. From my career foundation of helping to create Dove’s transformational “Campaign for Real Beauty”, to my current position integrating business functions and managing day to day operations as the COO with Tailwind Nutrition. I have led company and brand growth throughout: I architected the turnaround of Old Town Canoe, transformed a failing industrial products company into a strong consumer brand, and helped raise over $45M in funding.The span of my experience is deep in marketing strategy and automation, with a focus on data-driven situation analysis and an iterative design-thinking based approach. Contact me at cdjacobs02@gmail.com to explore brand and corporate strategy and digital transformationSkills:Digital Marketing - NextGen Loyalty programs - Zero- and First-party data collection - Personalization - Omni-channel communication - Content creation - Social media - e-Commerce ecosystem knowledge - Mar-tech stack optimizationBrand Management - Brand Vision and strategy - Data analysis - Pricing - Messaging management - P&L management - Team management - Agency management - Resource balancingTraditional Marketing - Advertising & PR - Cross-channel communication - Packaging - Promotions - Direct Mail - Retail relationshipsBusiness Development - Sales strategy - Business planning and sales forecasting - Relentless follow-up - Acquisition and retention of customers - Partnership and Alliance development

Chris Jacobs's Current Company Details
Tailwind Nutrition

Tailwind Nutrition

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Chief Revenue Officer at Tailwind Nutrition
Chris Jacobs Work Experience Details
  • Tailwind Nutrition
    Chief Revenue Officer (Cro)
    Tailwind Nutrition Apr 2022 - Present
    Durango, Co, Us
    I began at Tailwind as COO, using all of my skills as a people-first team manager to run the day to day business. I must balance customer, consumer, departmental and team needs in order to continue to achieve our growth and profitability goals. While focusing on these business goals, I created process and systems that enable scale-able growth. After 2 years of working on this foundation, I changed my title to Chief Revenue Officer in order to exhibit to the team our clear focus on revenue growth.
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  • Cannagenesis
    Chief Operating Officer
    Cannagenesis Jul 2021 - Mar 2022
    Bellingham, Washington, Us
    Spearhead the expansion of our process-driven cannabis brand within and beyond WA. • Led the development of corporate structure to enable multi-state growth. • Responsible for fundraising efforts.• Fill, nurture and close multi-state pipeline of partner and licensee prospects.• Leverage experience with national/international branding, loyalty and community development to build and manage the brands.• Manage the WA Proof of Concept: create and communicate SOPs, ensure resources are allocated effectively and profitability, build business relationships and partnerships to enable organic in-state growth.
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  • Portional Consulting
    Managing Partner - Senior Consultant - E-Commerce And Analytics Focused Fractional Leadership
    Portional Consulting Jan 2015 - Jun 2021
    Provided Interim and Fractional Leadership - CMO/EVP/CROand Fundraising consultant: I develop processes and programs to grow and increase valuation of client companies. As a "roll-up my sleeves" leader I both create and implement growth plans. Projects focused on business strategy, fundraising, optimizing sales & marketing processes and bringing new products to market.Select Clients:• Emarsys - Develop channel relationships to foster sales and thought leadership: Developed pipeline of personalization and loyalty software clients as a partner in an optimized software stack.• DualFocus - Innovation leadership and product launch: Created product and led launch of mobile app using a unique dual screen platform.• Icon Healthcare - Interim CMO| Business organization, GTM planning and launch: Created business architecture and tiered SaaS framework for suite of AI powered business optimization tools. • Potentia: Marketing and Business Development leadership: Geo-political predictive analysis – , branding, sales program and ABM targeting strategy• Lybido: Marketing leadership: Created strategy for utilizing customer information and look-alike lists for discreet communication in a privacy sensitive category.• My Matcha Life: Fundraising and business planning: Revised business plan, created fundraising pitch, developed go-to-market campaign & e-commerce strategy• Awake Labs: Fundraising and coaching: Successful seed round funding
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  • Binary Anvil
    Head Of Business Development And Marketing
    Binary Anvil Mar 2017 - Jul 2019
    North Bend, Wa, Us
    Developed and executed client acquisition programs, from initial outreach to contract negotiation. Worked directly with clients to optimize their e-commerce software stack, with a focus on digital consumer engagement and cross-channel engagement tactics. Identified and recommended highest ROI tools and activities to clients with a focus on the optimal software stack to increase consumer engagement. • Immediately spearheaded sales drive that doubled the dollar value of closed deals in first 12 months.• Led partner program which resulted in closing the three largest client builds.• Drove pipeline value increase 5x.
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  • Microgreen Polymers
    Vice President Marketing
    Microgreen Polymers May 2010 - Oct 2014
    Arlington, Wa, Us
    Created brand vision and strategy. Developed, directed and executed digital and traditional marketing tactics. Managed agencies, ecosystem partners, and freelancers while meeting brand needs within budgetary constraints.• Recognized nationally with the Gold Edison Award.• Identified “beachhead” market and supported company and product pivot that resulted in:  700% YoY sales growth  Innovation partnership with General Mills  Successful closing of $45M in equity financing• Recruited, aligned and managed individual development opportunities for marketing and design team.• Created and implemented our B2B demand generation strategy.• Developed, directed and executed digital and traditional marketing tactics. Managed agencies, ecosystem partners, and freelancers while meeting brand needs within budgetary constraints. MicroGREEN Polymers used recycled plastic to create recyclable foodservice products. I architected and developed first true closed-loop recycling programs for airlines. This required building numerous external partnerships and actively participating in trade organizations.
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  • Absorption Corp.
    Director Of New Business Group
    Absorption Corp. Feb 2008 - Apr 2010
    Ferndale, Washington, Us
    Analyzed business and structure resulting in recommendation that would increase company value for sale. Managed team of internal and external resources to create and launch products without affecting legacy production.• Envisioned, created and launched line of products into retail pet care category• Grew Company revenue 10% with 6% overall margin increase. • Streamlined the industrial products division. • New Business group was split off as a stand-alone business under the name Healthy Pet.Overview: Successfully negotiated co-packing partnerships, oversaw development of product specs, built market communication programs, led package development, set pricing, organized shipping logistics, and achieved appropriate legal clearances for new products.
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  • Johnson Outdoors
    Director Of Marketing, Old Town Canoe
    Johnson Outdoors Sep 2003 - Oct 2007
    Racine, Wi, Us
    Managed $3 million marketing budget, 4 direct reports and 3 outside agencies. Directly responsible for communication strategy, innovation and P&L for Old Town Canoe, Extrasport and Carlisle brands• Architected and led the most successful new product introduction in Johnson Outdoors company history. • Received Chairman’s Award for turning around Old Town Canoe brand loss to $30M profit center.
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  • Unilever
    Sr. Brand Manager
    Unilever Apr 1998 - Sep 2003
    Blackfriars, London, Gb
    CPG Brand Management – Rotational development trajectory. Recognized with the Unilever Spirit AwardPositions in: brand management, innovation and global knowledge sharing. Brands included: Lipton, Knorr, Country Crock, I Can’t Believe it’s Not Butter, Brummel & Brown, Dove and Axe.• Led creation and launch of products and formats under Lipton, Knorr, Brummel and Brown, Country Crock and Skippy brands• Member of global team that created the foundation for Dove’s omnichannel “Campaign for Real Beauty” which achieved double digit sales growth and saved over $100MM.Position overview:• Sr. Brand Manager - Spreads and Toppings: Managed in-market and retail activation for $150MM portfolio of brands communication, and development of direct reports.• Global Knowledge Operations Manager: Identified and disseminated local category expertise globally to enable global brand unification.• Innovation Brand Manager - Spreads and Toppings: Consumer data analysis to identify needs and direct new product development.• Associate Brand Manger - Soup and Side Dishes: Market data analytics and reporting, various projects to build the Lipton brand and market share.
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  • Information Resources, Inc.
    Business Data Analyst
    Information Resources, Inc. Sep 1996 - Mar 1998
    Analysis of proprietary research and syndicated scanner data for clients.Primary Clients: Borden Foods, Proctor & Gamble
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Chris Jacobs Skills

Purchasing Manufacturing Mrp Procurement Materials Management Lean Manufacturing Inventory Control Supplier Negotiation Rma Mrb Strategic Sourcing Supplier Management Cost Reduction Inventory Management Negotiation Contract Management Supply Chain Management Continuous Improvement Tooling Material Handling Capital Equipment Contract Negotiation Contract Negotiations Electronics Problem Solving Six Sigma Planning Forecasting Scheduling Erp Process Improvement Cost Estimating Excel Logistics Product Development Strategy Marketing Strategy Strategic Planning Brand Management Management P&l Management Marketing Leadership Team Leadership Product Marketing Competitive Analysis Integrated Marketing Cross Functional Team Leadership Entrepreneurship Consumer Products Start Ups Brand Development Business Strategy Program Management Selling Budgets Fmcg Customer Insight New Business Development Strategic Partnerships Business Development Business Planning Advertising Analytics Lead Generation Global Product Management Technology Marketing Crm Growth Strategies Digital Marketing Online Content Creation Target Segmentation Fundraising Business To Business Digital Business Development E Commerce Team Building Segmentation Sales Product Management Digital Strategy Market Research

Chris Jacobs Education Details

  • Cornell Johnson Graduate School Of Management
    Cornell Johnson Graduate School Of Management
    Marketing
  • Uc Santa Barbara
    Uc Santa Barbara
    Aquatic Biology

Frequently Asked Questions about Chris Jacobs

What company does Chris Jacobs work for?

Chris Jacobs works for Tailwind Nutrition

What is Chris Jacobs's role at the current company?

Chris Jacobs's current role is Chief Revenue Officer at Tailwind Nutrition.

What is Chris Jacobs's email address?

Chris Jacobs's email address is cd****@****ast.net

What is Chris Jacobs's direct phone number?

Chris Jacobs's direct phone number is +136039*****

What schools did Chris Jacobs attend?

Chris Jacobs attended Cornell Johnson Graduate School Of Management, Uc Santa Barbara.

What skills is Chris Jacobs known for?

Chris Jacobs has skills like Purchasing, Manufacturing, Mrp, Procurement, Materials Management, Lean Manufacturing, Inventory Control, Supplier Negotiation, Rma, Mrb, Strategic Sourcing, Supplier Management.

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