Chris Jacobs Email & Phone Number

Durango, CO, US

I began at Tailwind as COO, using all of my skills as a people-first team manager to run the day to day business. I must balance customer, consumer, departmental and team needs in order to continue to achieve our growth and profitability goals. While focusing on these business goals, I created process and systems that enable scale-able growth. After 2.

Bellingham, Washington, US

• Spearhead the expansion of our process-driven cannabis brand within and beyond WA.
• Led the development of corporate structure to enable multi-state growth.
• Responsible for fundraising efforts.
• Fill, nurture and close multi-state pipeline of partner and licensee prospects.
• Leverage experience with national/international branding, loyalty and community development to build and manage the brands.
• Manage the WA Proof of Concept: create and communicate SOPs, ensure resources are allocated effectively and profitability, build business relationships and partnerships to enable organic in-state growth.

• Provided Interim and Fractional Leadership - CMO/EVP/CROand Fundraising consultant: I develop processes and programs to grow and increase valuation of client companies. As a "roll-up my sleeves" leader I both create.
• Emarsys - Develop channel relationships to foster sales and thought leadership: Developed pipeline of personalization and loyalty software clients as a partner in an optimized software stack.
• DualFocus - Innovation leadership and product launch: Created product and led launch of mobile app using a unique dual screen platform.
• Icon Healthcare - Interim CMO| Business organization, GTM planning and launch: Created business architecture and tiered SaaS framework for suite of AI powered business optimization tools.
• Potentia: Marketing and Business Development leadership: Geo-political predictive analysis –, branding, sales program and ABM targeting strategy
• Lybido: Marketing leadership: Created strategy for utilizing customer information and look-alike lists for discreet communication in a privacy sensitive category.

North Bend, WA, US

• Developed and executed client acquisition programs, from initial outreach to contract negotiation. Worked directly with clients to optimize their e-commerce software stack, with a focus on digital consumer engagement.
• Immediately spearheaded sales drive that doubled the dollar value of closed deals in first 12 months.
• Led partner program which resulted in closing the three largest client builds.
• Drove pipeline value increase 5x.

Arlington, WA, US

• Created brand vision and strategy. Developed, directed and executed digital and traditional marketing tactics. Managed agencies, ecosystem partners, and freelancers while meeting brand needs within budgetary constraints.
• Recognized nationally with the Gold Edison Award.
• Identified “beachhead” market and supported company and product pivot that resulted in:  700% YoY sales growth  Innovation partnership with General Mills  Successful closing of $45M in equity financing
• Recruited, aligned and managed individual development opportunities for marketing and design team.
• Created and implemented our B2B demand generation strategy.
• Developed, directed and executed digital and traditional marketing tactics. Managed agencies, ecosystem partners, and freelancers while meeting brand needs within budgetary constraints. MicroGREEN Polymers used.

Ferndale, Washington, US

• Analyzed business and structure resulting in recommendation that would increase company value for sale. Managed team of internal and external resources to create and launch products without affecting legacy production.
• Envisioned, created and launched line of products into retail pet care category
• Grew Company revenue 10% with 6% overall margin increase.
• Streamlined the industrial products division.
• New Business group was split off as a stand-alone business under the name Healthy Pet.Overview: Successfully negotiated co-packing partnerships, oversaw development of product specs, built market communication.

Racine, WI, US

• Managed $3 million marketing budget, 4 direct reports and 3 outside agencies. Directly responsible for communication strategy, innovation and P&L for Old Town Canoe, Extrasport and Carlisle brands
• Architected and led the most successful new product introduction in Johnson Outdoors company history.
• Received Chairman’s Award for turning around Old Town Canoe brand loss to $30M profit center.

Blackfriars, London, GB

• CPG Brand Management – Rotational development trajectory. Recognized with the Unilever Spirit AwardPositions in: brand management, innovation and global knowledge sharing. Brands included: Lipton, Knorr, Country Crock.
• Led creation and launch of products and formats under Lipton, Knorr, Brummel and Brown, Country Crock and Skippy brands
• Member of global team that created the foundation for Dove’s omnichannel “Campaign for Real Beauty” which achieved double digit sales growth and saved over $100MM.Position overview:
• Sr. Brand Manager - Spreads and Toppings: Managed in-market and retail activation for $150MM portfolio of brands communication, and development of direct reports.
• Global Knowledge Operations Manager: Identified and disseminated local category expertise globally to enable global brand unification.
• Innovation Brand Manager - Spreads and Toppings: Consumer data analysis to identify needs and direct new product development.

Analysis of proprietary research and syndicated scanner data for clients.Primary Clients: Borden Foods, Proctor & Gamble

Mba, Marketing

Ba, Aquatic Biology