Chris Jette Email & Phone Number

Greater Toronto Area/Greater New York City Area

Provide strategy and expertise across all areas of digital media and marketing including: branded/native content, influencer/creator activations, campaign management and analysis, competitive research, brand storytelling and social media campaign management.Have consulted over the past 9 years for major publishers, including:* Recurrent Ventures (Outdoor Life)* The Arena Group (Men’s Journal, Surfer, Powder, Parade, Sports Illustrated, TheStreet, Snowboarder, Newschoolers)* a360media (Us Weekly, In Touch, Life & Style, Star, OK!, First for Women, Woman's World, Men's Journal, Adventure Network) * Galvanized Media (Eat This, Not That!, Best Life, Celeb Well) * Empire Media Group/Reworld Media (Grazia USA)

Develop first-in-class, industry leading digital and social led activations for a variety of clients across The Arena Group Portfolio, including Sports Illustrated, Parade, Men’s Journal, TheStreet and The Adventure Network (Surfer, Powder, Newschoolers, Transworld Skateboarding, Bike), generating over $2 million+ in ad revenue in just six months.Utilize a vast array of marketing strategies across digital, social, events and creator video to create meaningful and impactful marketing programs for blue chip clients, including Toyota, Land Rover, Lexus and Columbia Sportswear.Act as key client / agency liaison in the pre-sale and post-sale execution of sold marketing programs, helping sell through advertising campaigns utilizing deep industry knowledge and years of activation experience.Work hand-in-hand with various internal stakeholders and closely align with sales to put forward successful and profitable marketing programs.Lead an internal marketing team, cultivating their career growth and help shape their thought process around the development of cross-platform, highly engaging executions.Handle branded content activations, including media plan development, content writing / editing and publishing content via Arena Group's CMS platform, Tempest.

New York, United States

A swiss-army knife player over the years for a360media, working across a vast portfolio of brands including Us Weekly, In Touch, Life & Style, Star, OK!, First for Women, Woman's World, Men's Journal and the Adventure Network.Applied versatility and knowledge across various aspects of digital marketing, media planning, social media, marketing and sales strategy. Just some of the daily responsibilities included:* Building best-in-class marketing activations, with hundreds of sold and executed programs across a vast array of clients (from CPG to Apparel, Entertainment to E-comm) generating millions of dollars in revenue across a360media's portfolio* Cross-platform media and marketing strategy, including expertise in pre sales ideation and planning and post sales execution * Content development, with a proficiency in writing branded and sponsored content; published sponsored content via CMS management in Wordpress, Drupal* Digital Account Management / Client Service Management (pre and post sales) including Operative and GAM implementation* Monitoring campaign analytics, offering campaign optimizations and program analysis to compel partners to renew their activations* Social media strategy, interactive content development and social content publishing for sponsored programs across Facebook, Twitter and Instagram

New York

Digital, social and mobile based marketing strategies for a variety of clients across American Media’s leading consumer brands including SHAPE, Men’s Fitness, Muscle & Fitness, Fit Pregnancy, OK!, Star and Radar Online.New business development by identifying first-to-market digital opportunities across multiple content platforms including native, social, mobile and desktop, with a focus on editorial integrations and unique advertising executions.Key decision maker in the planning and execution of digital programs.Cross-functional alignment across multiple business units including sales, marketing, account management, editorial, ad operations to ensure profitable, seamless and successful executions

New York, Ny

Develop best-in-class, cross-platform marketing solutions for the top 75 revenue accounts at Meredith as part of our Corporate Marketing Solutions department, leveraging print, digital, mobile, video, social, event, tablet and retail executions, as appropriate. Responsible for creating and developing marketing programs through research, insights and brand knowledge to effectively position Meredith as the top choice for prospective clients.Prior to joining Meredith's Corporate Marketing Solutions department, was Sr. Marketing Manager for the Meredith Women's Network/Meredith Digital, where I utilized my knowledge and expertise in digital sales and marketing to develop compelling advertising programs for clients across Meredith’s family of brand websites, with a concentraton in the food space.Responsibilities included developing first-to-market opportunities for clients, utilizing the latest in digital media technology and social media functionality to produce successful and award-winning advertising programs (internally and industry recognized). Particularly instrumental in developing marketing programs and strategies for newly acquired food related properties including Every Day with Rachael Ray, EatingWell and Allrecipes.

New York, Ny

Developed profitable and successful digital-focused advertising programs for both endemic and non-endemic clients (including auto, retail, consumer electronics and accessories) for FieldandStream.com and OutdoorLife.com. Worked closely with editorial, marketing, event and production teams to create integrated opportunities for advertisers. Prior to Online Sales Integration Manager position, was Marketing Manager for Field & Stream and Outdoor Life magazines under Time4 Media (Time Inc.). Responsibilities included:Developing multi-media marketing programs for advertisers across endemic and non-endemic categories, with a specific focus on growing endemic businessExecution and integration of sponsors into off-site events, including promotional road-tours, meet and greets with editors and industry conventions

As Promotions Manager, developed promotional materials for sales and marketing programs for InvestmentNews and Pensions & Investments publications, including using HTML knowledge to turn print ads and mailers into interactive email blasts. Additional responsibilities included handling off-site conferences, including developing signage, collateral materials, on-site logistics and networking.Prior to Promotions Manager position, was Sales Development manager where I utilized market and internal research to develop compelling marketing materials and presentations for sellers, mainly in the financial/B-to-B space. Also instrumental in creating digital strategy for brands, including educating sellers and clients on advertising opportunitie, developing digital sales sheets and establishing inventory management documents.

Sales executive for Print Media Works, where I sold display and classified space within special advertising sections across various publications, including Inc., Entrepreneur, Fortune Small Business, PC World, Business2.0, Golf Magazine and Sports Illustrated. Also developed promotional materials to highlight upcoming special sections.

New York, Ny

Sales account manager for The Industry Standard. Responsible for sales-related tasks including identifying and growing new business, RFP response, media-kit requests, insertion order management and revenue tracking. Developed promotional materials utilizing brand and industry research to highlight upcoming special sections and sales opportunities.

Secaucus, Nj

As Freelance Viewer/Editor, responsible for viewing and notating key moments during various sporting events to put together packages that were fed to local and national news outlets. Compiled MLB footage including highlights, bloopers and memorable moments to be used in weekly This Week In Baseball programming.

New York, Ny

Handled media planning responsibilities for Canon Cameras and Hess Oil accounts, developing strategies across print (national and local), radio and television. Utilized research tools and evaluated marketing opportunities from publishers to determine most effective advertising strategies for our clients.

New York, Ny

Production Secretary on the Maury Povich Show when it was owned by Paramount. As production assistant responsible for organizing daily show tapings, filtering prospective on-air guests and analyzing competitive programming Prior to being hired as Production Secretary, was hired as intern during final semester of senior year of college. As intern, worked across various facets of show development, including production, talent, audience and research, gaining valuable in-studio and off-site experience.