Christopher Madden Email & Phone Number

Sydney, Nsw, Au

• Designed and implemented digital and content strategies to expand reach and engagement• Introduced email marketing with audience segmentation, onboarding and retention• Implemented communications data tracking• Improved website user experience, implemented SEO and social optimisationThrilled to report some positive outcomes after 1 year at this wonderful Department:• Website reach increased 110%• Website engagement rate averaging 60%• Created a newsletter, with 48% average open rate and 35% average click rate• LinkedIn per post reach increased from around 200 to 1,000 impressions• LinkedIn engagement rate increased from 7-15% to 13-30%

• Improved website SEO and social optimisation, navigation, and implemented of Google Ads Grant• Expanded newsletter frequency, improved content, integrated subscriber lists, improved onboarding• Created and implemented improved digital and content strategies• Introduced audience segmentation and data trackingSome results after my first year at the Woolcock:• Website traffic doubled• Newsletter engagement grew 149 percent • Facebook organic reach doubled• LinkedIn reach increased 71 percent

Sydney, Australia

• Developed and piloted a framework for auditing the cognitive accessibility of websites and apps• Initiated comprehensive data tracking and audience segmentation• Improved content strategy and consolidated digital channels• Newsletter subscribers doubled• Facebook followers increased 71 percent

Sydney, Australia

Severe funding cuts meant that EDO NSW needed to expand and diversify its audience and sources of income. I designed and implemented more audience-focussed communications to expand our supporter base and deepen engagement. In my first year: • 38 percent increase in website traffic• 25 percent increase in email engagement• 12 percent increase in newsletter subscribers

Sydney

Improved agency's e-communications to increase audience engagement by 18 percent.Designed and ran 17 A/B split tests and shared learnings across teams through a popular 'which test won' quiz.Tasks:• Creating content and coordinating monthly e-News.• Coordinating campaigns and fundraising email communications.• Creating and updating website content.• Inputting into website redevelopment and strategic review.

Research, statistical analysis, indicator development, editing, writing, and web content.Contracts undertaken for UNESCO, the International Federation of Arts Councils and Culture Agencies, the Australia Council, Artsupport Australia, and the Creative Industries Innovation Centre. Topics included:• Cultural trends and cultural policies in Australia• Indicators on culture and development• The structure of Australia’s creative industries• The impact of the global financial crisis and recession on the arts• National advocacy campaigns• Artists’ working livesOther contracts include:• Co-presenting the Cultural Policy Module of the Australian Institute of Music Masters of Arts Management• Coordinating and editing two-volume special Australasian edition of academic journal Cultural TrendsFor examples of my research, writing and editing, visit my site www.artspolicies.org, where most of my publications can be downloaded.

Out of a passion for animal rights and animal welfare, I created the website Animal Rights Hub Australasia, which brings together in one site news about the great work being done by animal rights groups in Australia and New Zealand. The groups are very active, so there is a lot of campaigning and topics to track. Animal Rights Hub lets people get an overview of major news, campaigns and events.Also, from April to June 2010 I volunteered at the office of Voiceless, the animal protection institute.

I was hired to research and produce reports on artists’ working lives. The research reports were presented to the Senate Standing Committee on Environment, Communications and the Arts in February 2010. Details at www.artspolicies.org/2010/07/02/artists-work-incomes-tax-and-social-security-research/I also undertook other research tasks at the Council, including:• Designing and managing the 'research hub’ blog: developing editorial policy and content management procedures; advising on approach to communications; writing and coordinating content.• Coordinating a statistical research project with external provider• Providing input and advice on other research projects.

IFACCA is a global network of government arts funding agencies. My main task at IFACCA was to establish, expand and manage the Federation’s research program. As part of a small team, I was also involved in all aspects of the organisation’s work. The secretariat was only established in 2001, so my work involved establishing programs and procedures where none existed. I had two main responsibilities at IFACCA: 1) Research - I oversaw the research program, undertook desk research, promoted IFACCA’s research capacity and international profile, and liaised with researchers and policymakers around the world. 2) News production and website content - I oversaw the production of ACORNS, the Federation's fortnightly news digest for policymakers, key decision makers and researchers. I gained experience in developing editorial policies, designing content management procedures, writing content for a specialised target audience, and website redesign.Other tasks at IFACCA included project management, staff supervision, developing administrative systems, and book-keeping.