I serve as the lead copywriter on the Agile Marketing team for Leica Geosystems laser measurement sensors and reality capture technologies. I help to form our brand narrative and tell our customer's stories through compelling written content.- Write effective and persuasive eCommerce content, including web copy, email marketing campaigns, social media campaigns, thought leadership pieces, brand journalism, customer interviews, and product copy - Create and manage partnerships with customers and SMEs to tell their stories about how they use Leica Geosystems technology in both traditional and innovative ways - Collaborate with team members and contractors to manage and execute regional and global PR strategies and media outreach - Build brand identity and narrative through effective content marketing and storytelling- Collaborate with design and UX/UI team members to deliver immersive content- Expand the uses and applications of our technology by contacting and working with influencers in various fields including media and entertainment, architecture and engineering, historic and cultural preservation, aerospace and engineering, and scientific research - Guide written content publication, from inception to publication, for blog posts, case studies, and media articles to promote our customers and how they use our products - Explore new markets for reality capture technology and connect with potential clients who are new to reality capture - Manage relationships with clients, customers, and influencers to understand their needs and uses for Leica Geosystems technology to better inform content marketing strategy

Member of the marketing team that delivered high quality and relevant content to our audience. Produced web, ad, email marketing, product, collateral, and social media copy.

Managed the entire RFP process including Q&A responses, proposal writing and editing, proposal and marketing collateral design, project planning and launches, collaborating with key stakeholders, and digital marketing copywriting.