Product Manager for Infection Control and Tactical Medicine

Product manager for preps and razors products and supported DTC subscription model

Supported marketing and digital media consulting for local and small family businesses. Primarily focused on small businesses that were trying to establish a footprint within the digital and social media space. Main consults were on using digital media presence to help improve customer retention and engagement. Previous results was an improvement in customer traffic and sales by 30% vPY.

Managed the merchandise product line for Highlights DTC business

Managed product lines for mechanics gloves, disposable clothing, and rainwear

•Conducted pricing audits on Panasonic authorized reseller to make sure they followed MSRP guidelines•Collaborated with marketing communications on both pre and post trade show follow up to help improve sales closure rates by 20%•Surveyed end user on new and existing products for feedback to improve product design•Maintained a sales pipeline of over $3MM

•Developed and executed a marketing plan and marketing collateral to maximize PNC’s brand exposure•Served as liaison between campus groups/organizations and PNC’s corporate office•Conducted exploratory research in our target market about brand awareness•Drove new account growth within the OSU campus community and accounted for 56% of branch sales•Organized and planned 14 events with campus groups/organizations; increased annual event sales by 50%•Lead in peer to peer sales for month of September with over 25% of team sales