Reporting to the CEO, manage all of our eCommerce channels, including DTC, Amazon, and eTail. Responsible for driving double digit growth across the board while improving ROAS, conversion, and LTV/CAC ratios. Support a wonderful team of Analysts, Product and Account Managers, and Content Specialists who I am lucky to work with every day. We're getting stronger every day.

Reporting to VP of eComm, responsible for sales, working & non-working budgets, and pricing and promotions. Oversaw all performance and retention channels, as well as customer service and product management teams.Initiated, and then oversaw, replatform from Salesforce Commerce Cloud to Shopify Plus. Earned some scar tissue along the way, but also doubled our conversion rate.

Led marketing, customer service, and technology teams for direct-to-consumer vitamin and supplement brand. Served on business leadership team and oversaw the development of business-wide annual operational plans and 3 year strategy.• Sales ownership for eComm and Amazon. Exceeded 2020 goals, growing eCommerce sales by 54% YoY and capturing a 300% increase in marketing efficiency (ROAS). 2021 ecommerce YTD growth of 60%, and 40% increase on Amazon 1st Party sales.• Undertook an overhaul of the brand and go to market strategy, including updated personas, KPIs, and channels such as influencers. Launched new products, including the flagship Memory+ which accounted for 60% of sales within four months.• Designed and oversaw a complete overhaul of the brand’s eCommerce infrastructure, resulting in a 30% improvement in consumer conversions, 40% increase in LTV, and IT cost savings of approximately 25% YoY. Managed all agency relationships.• Initiated and executed relaunch of the core eCommerce platform on Shopify Plus and migrated to the ReCharge subscription platform within 3 months. Implemented Zendesk for customer service management, Yotpo for reviews), Swell for referral and loyalty programs, and Tableau for marketing, financial, and operational reviews.

Liquidity Services (NASDAQ: LQDT) operates a network of eCommerce marketplaces offering over 500 product categories across industry verticals such as government, energy, manufacturing, transportation, consumer goods, automotive, and retail.• Drove collaboration and prioritization between cross-functional stakeholders, coordinating product launches across three business units and six individual marketplaces. Organized and developed an Agile team of designers, developers, and product managers to complete a mix of back-end and front-end initiatives. Oversaw project backlog and grooming sessions.• Managed 17 team members spread across five offices in the US, China, and the UK for a $150M business unit. • Achieved a 90% reduction in YoY acquisition costs while increasing traffic by 57% and bid conversion by 5%.

Oversaw $45M+ direct response marketing budget across all paid channels for $500M specialty outdoor retailer, growing paid channel revenue 14% YoY, compared with 3% for other channels. Return On Advertising Spend (ROAS) increased from 5.6x to 6.3x during the same period.Rebuilt customer acquisition and marketing analytics teams, which had been partially dissolved prior to start; hired 11 team members; and streamlined agency and platform providers to save $2M+ in costs annually.Managed marketing and operations for Amazon and eBay marketplaces, which generated ~$50M/year.

Oversaw merchandising and marketing strategies for our European business. Led twenty person org split across six European offices.

Groupon Goods is the 3 year old, $1bn wing of Groupon which is focused on physical product, not local deals.

Sears is the largest appliance retailer in America, both in-store as well as online.As the Director of eCommerce oversaw the online channel P&L, including promotional strategies, merchandising, and the online product road map. Key highlights include:• Growing sales by 40% to over $800MM annually;• Gaining 200bps of market share, despite a similar decline in retail store share;• Increasing the online balance of sales from 16% to 25% of total appliance sales;• Signing the first partnership between Consumer Reports and a retailer to include ratings and review directly on product pages;• Managed a team of direct reports, along with a oversight of dedicated UX and engineering resources.

Sears is the market leader in the ~$4 billion residential laundry business. We buy and sell more washers and dryers than anyone. In addition to Kenmore, our private label brand, we work with all of the leading manufacturers.As the Category Buyer, I had full P&L responsibility for this business and oversaw merchandising, marketing, and pricing for the 800 full line Sears stores. I oversaw a team of three Assistant and Associate Buyers, and had a dedicated inventory team to support my business.

As a Director on the Home Appliance online team I was in charge with increasing online and off-line sales by enhancing our online capabilities and site experience. Sears is the dominant market leader in home appliances, and my focus was on balancing the need to optimize traditional ecommerce metrics such as bottom of funnel and conversion, while also leveraging sears.com as a resource for the nearly 2 in 3 full-line store customers who start their appliance search online.In support of these goals I oversaw a multi-million dollar online project portfolio that touched every point of the customer funnel, including projects relating to site navigation, product search and selection, attachment, and product pages. I worked with a hyper-cross functional team of dedicated e-commerce resources, including front-end developers, user experience architectures, and designers to see projects through from design, deployment, testing, and iteration.

As a Senior Advisor to the Congresswoman I advised her on all political and communications strategies, and served as her sole spokesman. My accomplishments included incorporating technology and micro-targeting into our communications campaigns, developing and implementing long-term message strategies, streamlining our rapid response capabilities, and developing a very successful record of pitching stories to leading national reporters.