Christopher Ebel Email & Phone Number

Grinnell, Ia, Us

P/L owner for nine-figure, direct-to-consumer business channel. Lead a team of 26 responsible for marketing and growth strategy, pricing, and eCommerce merchandising

Bala-Cynwyd, Pennsylvania, Us

Supervised and direct internal team and agency team of 10+ high-performing members to manage full spectrum of activities in relation to customer growth/retention spanning across the United States and Puerto Rico. Own P&L for large scale, eight-figure annual media budget• Developed short, mid, and long-term marketing strategy to gain market share and increase profitability• Achieved 20% increase in top-line revenue growth and profit Y/Y• Implemented Marketing measurement framework that enabled direct visibility into marketing spend impact on sales and profitability• Led strategic partnerships (e.g. Uber, Amazon, Carfax) and new initiatives to drive incremental growth

Arcadia, Wi, Us

Developed and implemented Omni-channel pricing, promotions, and growth strategy that contributed over $100M in annual revenue growth, while managing team of four direct reports. • Standardized a pricing optimization model and facilitated enterprise-wide transition to a centralized price plan, resulting in the generation of $100M in incremental annual revenue without compromising margin. • Adopted a consumer-centric and data-driven approach to inform promotional strategies improving conversion rates and decreasing margin inefficiency.

Raleigh, Nc, Us

● Joined a newly created team within the organization responsible for driving omni-channel growth and margin expansion through strategic changes across the entire customer value chain● Responsible for eCommerce promotional strategy, operations, and execution— implementing key changes driving top-line growth and gross margin expansion of 500bps● Developed and launched strategy to grow customer loyalty program resulting in 39% incremental membership growth● Managed promotional testing plan to quantify the impact of future changes on near and long-term business objectives

Raleigh, Nc, Us

● Owned strategy and execution for paid, search affiliate marketing, display, and online video channels, delivering annual sales in excess of $100 MM● Planned and lead implementation of promotions strategy for e-commerce channel● Served as marketing technology subject matter expert, leading key strategic initiatives to advance MarTech maturity● Led a team of two direct reports

Nashville, Tennessee, Us

Bridgestone Americas is the North American division of Bridgestone Corporation, the world’s largest tire and rubber company. The company is responsible for all manufacturing, distribution and retail sales operations of both the Bridgestone and Firestone brands of tires. ● Responsible for all aspects of the Bridgestone and Firestone consumer tire digital media programs, including paid search, digital display advertising, online video, connected television, and streaming audio.● Major contributor to annual media planning for Bridgestone & Firestone, collaborating with key stakeholders (internal matrix organization and agency partners) to ensure digital and traditional media plans are integrated and effective● Managed analytics and consumer research for all digital marketing programs, including attribution modeling, quantitative and qualitative testing, and regular reporting to senior management ● Developed digitally-influenced revenue model to accurately measure incremental revenue impact from digital programs● Evolved digital media programs resulting in 20% year-over-year growth in digitally influenced revenue across both Bridgestone and Firestone

Eden Prairie , Mn, Us

● Led target persona development program to uncover insights and develop improved value propositions for key products● Managed analytics and reporting for marketing department KPI’s, campaign performance, and marketing ROI, leveraging web analytics (Google Analytics) and business intelligence tools● Managed digital marketing initiatives through paid search, search engine optimization, paid social media, display, and online video● Implemented seamless operation and integration of marketing technology systems (marketing automation and CRM)

Northbrook, Illinois, Us

Northbrook, Illinois, Us

Chattanooga, Tn, Us

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Economics