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I am a Senior Product Marketing Manager at Reforge, where I specialize in launching our membership features and driving full lifecycle marketing strategies for our Teams business line. I also recently completed a Master's Degree at Emerson College, where I concentrated on Strategic Planning and Marketing Communications and graduated with a 4.0.
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Marketing LeadClarifyPhiladelphia, Pa, Us -
Sr. Product Marketing ManagerReforge Aug 2022 - Oct 2024San Francisco, Ca, UsResponsible for Product Marketing initiatives related to our premium Membership product. Some highlights of my work: • Architected GTM Strategy for Membership Features: Developed feature launch tiering system, positioning and messaging, and GTM enablement for multiple features and products.•Responsible for Sales Enablement - created sales decks, use case maps, sequence copy, ran positioning tests, and helped win renewals with roadmap previews. • Led solutions + lifecycle marketing for early B2B business, achieving 100% of our lead and revenue targets.• Executed large-scale campaigns including RefAI (9,500 virtual registrants), Inside Reforge, PM Skills Grader, in-person member meetups, and new pricing/packaging.Previously responsible for full lifecycle marketing initiatives for Reforge for Teams: Acquisition, Activation, Expansion, Retention, Sales to Marketing Handoff, Reporting, System Automation, and more. -
Content Optimization LeadReforge Jun 2022 - Sep 2022San Francisco, Ca, Us
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N.A. Growth Program ManagerFormlabs Apr 2022 - Jun 2022Somerville, Ma, Us -
N.A. Demand Generation ManagerFormlabs Jun 2021 - Apr 2022Somerville, Ma, Us
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Marketing Manager, Global Demand Gen CampaignsHubspot Dec 2019 - Jun 2021Cambridge, Massachusetts, UsResponsible for creating remarkable quarterly demand-gen campaigns. Led 3 custom campaigns and helped: research, develop the creative brief, create a content strategy, work with developers and designers through creation, work with channel owners to build a promotional strategy, and then measure the results and optimize for 90-days. We would also work with regional marketers to localize this campaign globally. - Q1: Not Another State of Marketing - full industry report for marketing professionals and 9 supporting articles/interviews, and a direct mail version of the report. Main LP: hubspot.com/state-of-marketing- Q3: Sell From Anywhere - a filterable collection of content for sales reps and managers to help with the transition to remote selling. This was paired with a 4 episode YouTube series. Main LP: hubspot.com/sell-from-anywhere- Q4: Sell Smarter, Grow Better - an industry report paired with a full editorial series (5 interviews that we turned into a YouTube Series, 5 blog posts, and 5 podcast episodes. Main LP: hubspot.com/sales-enablement-report -
Customer Success Manager - Partner Program (Internal: Channel Consultant)Hubspot Jul 2018 - Dec 2019Cambridge, Massachusetts, UsI help onboard new HubSpot Agency Partners into the Agency Partner Program and act as their Customer Success Manager throughout their lifetime with HubSpot. My responsibilities include account management, strategic consulting, process creation, and product training.
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Project ManagerHüify - Inbound Marketing And Sales Agency | Hubspot Partner Sep 2017 - May 2018Miami Beach, Fl, UsAs a project manager for Hüify, the number 2 highest reviewed HubSpot partner agency, I was responsible for managing $30k MRR worth of B2B SaaS client relationships and leading a team of 2 Inbound Consultants in those projects.A few of those projects included:- Led 3 website redesigns: enowsoftware.com , linksinsurance.com , eonsolutions.io- Pillar page: (ranked on 1st page of google for targeted topic in one weekend) link: https://www.eonsolutions.io/implementing-operational-excellence - Facilitated hiring process: brought on 1 new intern and 1 full time employee. -
Inbound ConsultantHüify - Inbound Marketing And Sales Agency | Hubspot Partner Feb 2017 - Sep 2017Miami Beach, Fl, UsAs an Inbound Marketing Consultant with Hüify, I played the following roles with $3-10 million dollar B2B SaaS Companies:- Account manager: I worked on 5+ projects simultaneously ranging from website redesigns to email workflows to facebook ads, and was responsible for translating the progress of those projects directly to the client via Slack or Zoom calls.- HubSpot Expert: I have received over 5 certifications in the HubSpot academy and know how to strategize and execute marketing automation campaigns through HubSpot at an advanced level.- Story-teller: Data is useless without the story. I can interpret marketing data at an advanced level, but more importantly, can make informed decisions with that data and translate those decisions to the client. - Teammate: Communication was the lifeblood of our agency, and I communicated at a fast-paced and effective level, helping our agency grow to it’s most profitable (and first $1 million) year in its history.
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Search AnalystOrs Partners Aug 2016 - Feb 2017Audubon, Pennsylvania, UsAs a full-time Search Analyst for ORS Partners, an Outsourced Recruiting Solutions firm, I sourced candidates for Recruitment Consultants' pipelines, phone-screened entry-level candidates, and conducted industry research to stay on top of any potential sales opportunities for ORS or opportunities for large pools of potential candidates (lay-offs, etc.) -
Digital Marketing InternStratus Interactive May 2016 - Aug 2016A summer internship for Stratus Interactive, a full-service marketing firm that fully embraces the digital world, understanding its value and implications for organizations of all sizes. In this internship, I gained a beginner-level understanding of HubSpot as well as a better understanding of the inner workings of a HubSpot partner agency.
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Marketing InternOrs Partners May 2015 - Aug 2015Audubon, Pennsylvania, UsA summer marketing internship for ORS Partners, who provides Outsourced Recruiting Solutions (ORS) to emerging growth, middle market, and Fortune 1000 companies.
Chris Eberhardt Skills
Chris Eberhardt Education Details
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Emerson CollegeStrategic Marketing Communication -
Altmba
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University Of North Carolina WilmingtonMarketing Strategy
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Downingtown West High School
Frequently Asked Questions about Chris Eberhardt
What company does Chris Eberhardt work for?
Chris Eberhardt works for Clarify
What is Chris Eberhardt's role at the current company?
Chris Eberhardt's current role is Marketing Lead.
What is Chris Eberhardt's email address?
Chris Eberhardt's email address is eb****@****ncw.edu
What is Chris Eberhardt's direct phone number?
Chris Eberhardt's direct phone number is +161095*****
What schools did Chris Eberhardt attend?
Chris Eberhardt attended Emerson College, Altmba, University Of North Carolina Wilmington, Downingtown West High School.
What are some of Chris Eberhardt's interests?
Chris Eberhardt has interest in Reading, Fitness, Music, Sports, Science And Technology, Creative Writing, Arts And Culture.
What skills is Chris Eberhardt known for?
Chris Eberhardt has skills like Microsoft Word, Social Media, Event Planning, Powerpoint, Microsoft Office, Communication, Creative Writing, Community Outreach, Microsoft Excel, Teamwork, Public Speaking, International Relations.
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