Directs marketing, social media, messaging and corporate relations for start-up. RC21X provides performance measurement and assessment services.Selected responsibilities:• Member of executive management team• Created identity package and marketing materials, resulting in contracts with NovaCare Physical Therapy and law firms active in NFL concussion litigation• Manage media relations• Manage social media and marketing• Directed relaunch of company web site• Oversee investor pitches

Provide writing, social media marketing and consulting solutions for companies of all sizes. Clients include BABCOR Packaging, MrTakeOutBags.com, University of Pittsburgh Medical Center, Carnegie Mellon University, Pittsburgh Pirates, Major League Baseball, The Heinz Endowments, Wall to Wall Studios, The Pittsburgh Film Office and The Debt Doctors.Selected achievements:• Served as lead project consultant for the launch of UPMC HEALTH FOCUS, a marketing publication for the Pittsburgh-based hospital system that connected with 55,000 health care clients. • Facilitated the strategic planning process and finalized the marketing plans for the Mental Health Association of Allegheny County and the Neighborhood Centers Association. The finished plans resulted in increased foundation and individual donor support for both organizations.• Directed social media marketing for MrTakeOutBags.com, a web-based supplier of food service packaging.• Led installation of SAP Enterprise software for BABCOR Packaging, resulting in cost reductions of 7%.• Established sales training program for BABCOR Packaging that increased the average sale per transaction 15%• Served as contract content provider for the Pittsburgh Parks Conservancy, increasing followers by 25%.• Provided content for the Fred Rogers Company "Legacy of Mister Rogers" web site.• Served as publishing consultant for the launch of PostIndustrial Media.

Responsible for overseeing all fundraising efforts for Pennsylvania's oldest school dedicated to increasing opportunities for the deaf and those with severe hearing disorders.Selected achievements: • Raised $1.7M through grants, donations and special events, exceeding fundraising goals in a down economy.• Secured funding from national foundations for the first time in school history.• Led strategic $500K fundraising efforts for the LionWorks Printing & Graphics print shop project that included major commitments from The Pittsburgh Foundation, The Eden Hall Foundation and The R.K. Mellon Foundation.• Launched online giving program, bringing in nearly 100 new donors.• Created new fundraising events, including a bike ride, skeet and sporting clay shoot, home and restaurant parties, resulting in new revenue streams and increased awareness of the school.• Led efforts for publishing commemorative book while serving on 140-year anniversary team.• Led marketing initiative among the state’s four charter schools for children with sensory disabilities, including gathering buy-in, coordinating materials and creating an editorial piece published in a national trade magazine.

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Led publishing and copy-writing operations for award-winning marketing communications firm. Directed recruiting efforts and served as account manager for one of the company’s largest clients, PPG Architectural Finishes and Coatings. Selected achievements:• Managed publications AE LIFE and MYLINK for American Eagle Outfitters and Mylan Laboratories.• Supervised product re-branding for Porter Paints, a division of PPG Industries.• Created content for e-marketing program for paintball market manufacturer Tippmann Sports LLC.• Led naming for the Techmate Pro hand-held field maintenance service from RPM Industries.

Directed publishing and e-commerce activities for the PBS affiliate. Publisher / editor of PITTSBURGH magazine, an award-winning regional publication. Managed staff of 27, setting editorial direction of the division and overseeing marketing, distribution and assuming profit-and-loss responsibility. Member of the Executive Management team.Selected achievements:• Tripled the number of active advertisers and introduced new ancillary products, including PITTSBURGH PROSPECTS, a business magazine; PITTSBURGH MAGAZINE BRIDE; SHOWCASE magazine and various one-time niche publications. • Grew publishing and e-commerce areas at a rate of more than 10% per year.• Negotiated printing contract that improved paper quality while holding the line on production costs.• Initiated distribution deals with the Pittsburgh Regional Alliance and Greater Pittsburgh Chamber of Commerce that increased the magazine’s subscription base by 1,000 high-net-worth names.• Implemented individualized employee development plans for staff, resulting in a decrease in turnover.• Established Shop WQED, the station’s first foray into e-commerce.• Developed and relaunched website wqed.org and initiated the first PBS partnership with broadcast.com (now YahooBroadcast) to air locally produced programming.• Directed first PBS deal with SightSound.com to transmit programming directly to users’ computers.