Led planning, execution, and monitoring of special projects to support account, resulting in enhanced operational efficiency and customer satisfaction.Acted as project leader for creative requests between internal/external agencies and vendors, ensuring timely and high-quality project delivery.Managed people programs, including associate recognition and training programs, resulting in improved staff engagement, retention, and productivity.Supported retail and markets with revenue drivers and performance audits, leading to improved financial performance and business growth.Successfully supported residential dining with special events programming, leading to increased customer engagement and satisfaction.Introduced user, customer, and employee experience platforms to streamline requests and communication across multiple channels, resulting in improved operational efficiency and customer experience.

Provided exceptional marketing, branding, and creative design support for retail concessions and premium catering services across 11 Division I NCAA athletic venues, leading to enhanced customer satisfaction and increased revenue growth.Maintained responsibility for ensuring that the Gopher Hospitality brand is consistently represented in alignment with Gopher Athletics and food partner brand standards, strengthening brand image and improving customer engagement.Coordinated guest satisfaction surveys and presented results to stakeholders, enabling the organization to gain valuable customer insights and make data-driven decisions that enhance operational efficiency and customer experience.Collaborated closely with Gopher Sports to develop and execute highly engaging and effective promotional initiatives, resulting in strengthened fan affinity and increased customer loyalty.

Supporting University of Minnesota - Twin Cities & Gopher AthleticsLed a high-performing marketing department of 15 direct reports, comprising sales, design, IT, and marketing personnel.Developed and delivered successful brand, product, and program strategies to drive profitable growth, resulting in a significant increase in voluntary purchase revenue, surpassing $18MM.Improved consumer satisfaction and client loyalty through the deployment of innovative brand-building activations and programmatic executions.Collaborated with retail operations to execute mobile and digital platforms that improved customer engagement and revenue generation.Oversaw budget planning and projections, measured ROI and KPIs for campaign effectiveness, and consistently met client benchmarks.Managed experiential activations and local and national retail brand promotions that resulted in increased sales and revenue growth.Spearheaded the development and execution of a comprehensive communication plan that effectively addressed media inquiries and public relations.Partnered with Gopher Sports to implement in-game promotions that built fan affinity and loyalty, enhancing the brand's image and driving customer engagement.Provided support to athletic facilities with branding, menu development, and graphic design, resulting in improved facility aesthetics, enhanced customer experience, and increased revenue generation.Provided marketing and design project support for high-profile clients and events including Super Bowl LII, MN United FC, and Minnesota Vikings.