Christopher Ferrel Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, Us

As TRG's first CSO, I established our Strategy Collective. Our StratCo brings together 85 strategists across five disciplines: brand strategy, media strategy and buying, brand & performance marketing, connections strategy, and marketing analytics. We are evidence-based, full-funnel, and high-attention."Humans might be made from stardust, but brands are made by memories."- Jenni Romaniuk

Dallas, Texas, Us

I led a talented 32-person team of digital and social strategists, evolving brands from the mobile-first era to the AI-assisted era.

Dallas, Texas, Us

As a digital strategy director, I led the agency’s digital new business efforts and a team of five strategists. I contributed to our digital strategy consulting services across seven key areas of digital marketing: social media, mobile web/app, digital advertising, analytics, marketing cloud technology stacks, Internet of Things (IoT), and artificial intelligence. Thanks to a team effort, digital grew to 60% of our agency’s annual billings.

Dallas, Texas, Us

So how did a manager of a school cafeteria end up in advertising? Here’s the short story:After graduating with my MBA in Digital Media Management, I received a phone call from The Richards Group’s Digital Strategy Director, the brilliant, incomparable Kristina Jonathan. That phone call changed my life.I became employee #7 of the burgeoning digital strategy discipline of the largest independent ad agency in America. Our small team spearheaded our agency’s digital transformation. I developed digital marketing strategies for brands big and small. We launched dozens of mobile websites and apps, thousands of social media posts, and millions of impressions of digital ads. If you’ve seen an ad on a screen since 2012, there’s a good chance I’ve created something like it. Brands I helped build:The Home DepotULTA BeautyGo RVingScott's Lawn CareSummer’s EveBoudreaux Butt PasteBright Starts ToysPublic Interest RegistryThe Internet SocietyTXU Energy

Austin, Tx, Us

Austin, Tx, Us

I opened SXSW Interactive 2018 with my solo session, "I’ve Got No Screens: Internet’s Screenless Future." I was noted as a “a key trend... engaging and informative” (Contagious Communications), and “a fascinating talk” (WCRS London). Session Description:What does the Internet look like without screens? We are about to find out. Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 10 million homes will possess screenless devices like Google Home and Amazon Echo. For some, screenless digital time will eclipse digital screen time. What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.Primary Entry: Platinum Badge, Interactive BadgeSecondary Entry: Music Badge, Film BadgeFormat: SoloEvent Type: SessionTrack: Brands & MarketingLevel: IntermediateTags: artificial intelligence, branding, design

Austin, Tx, Us

My solo session, Our Skip Button Love Affair, was described as “the surprise of SXSW” (Medium Rare Content) and “a day five highlight” (CJRW).Session Description:Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.Primary Entry: Platinum Badge, Interactive BadgeSecondary Entry: Music Badge, Artist Wristband, Film BadgeFormat: SoloEvent Type: SessionTrack: Brands & MarketingLevel: Intermediate

Austin, Texas, Us

This was a once-in-a-lifetime opportunity to launch a game with the one and only Lord British, Richard Garriott, know for revolutionizing MMORPGs with his Ultima series and becoming one of the first space tourists. Our Facebook game, “Ultimate Collector” was part virtual collecting and part real-world auction, featuring toys, gadgets, historical weapons, novelties, and famous art. Our efforts led to a partnership with one of the biggest publishers in the social gaming space at the time: Zynga.

If you talked to me in 2011, I’d tell you that my career was destined for music technology and this internship was my first step into that world. Music and independent artists will always have a special place in my heart. Nimbit was one the first, and IMO best, direct-to-fan software-as-a-service (SaaS) platforms for independent artists. We enabled artists to build a career in music without signing their life away to a record label. Led by a lauded CEO, Bob Cramer, and three visionary founders, Phil Antoniades, Patrick Faucher, and Joseph Twarog, I cut my teeth in tech startup culture, fueled by sprint cycles and strong coffee. I was part of a team that built out functionality in fundraising, fan management (e-mail CRM), e-commerce, e-ticketing, digital marketing and social media promotion. The company’s success led to an acquisition by PreSonus shortly after my internship ended.

N Sioux City, Sd, Us

With the ink still wet on my degree in Nutrition Science, I attempted to manage 5 lunch ladies, Pizza Ranch Fridays, government-issued ground beef in 40 pound increments, and a cafeteria full of 425 hungry K-12 students in the charming small town of Baltic, South Dakota. Winters were freezing cold. I lasted just one school year.

M.B.A., Digital Media Management

B.S. In Education And Human Sciences, Nutrition Science