Christopher Fire Email & Phone Number

Blasedell, Ny

Responsible for the overall strategy and direction of the company’s business operations and marketing, as well as serving as the public face for the brand. Reported to ownership, and maintained partnerships. Architect of the organization’s rapid growth through industry trend identification and product diversification. Tasked with accurately forecasting and maintaining production scheduling: eliminating stock outs, minimizing expedited shipping costs, and increasing revenue. Responsible for business model development.Accomplishments:• Increased revenue and profits in the first year as Director by 95% from the previous year.• Maintained sustainable growth each year while recruiting and cultivating new personnel.• Created the Marketing and Communications Department.• Developed/launched the company’s all-time number one selling item the Blademedic®. • Successfully launched all new product line accounting for significant increased profits.• Increased company strength and visibility through product diversity. • Ideation and introduction of four of the top ten best selling products for the brand. • Launched private labeling - private label items resulting in significant continued profits annually.• Increased brand exposure through sponsorships, cultivating sponsors into brand ambassadors.• Cross Marketing partnerships - leveraging other brands’ marketing reach as force-multipliers.• Frequently serving as the public relations face for the Lansky brand across all media and live events.• Packaging Design award winner for Creative Direction in 2015 & 2016 through Graphic Design USA.• Reduced packaging costs by 10-40% by the transition to more affordable and sustainable packaging.• Eliminated quality issues with vendors and improved overall product quality. • Business Partner of the Year. Awarded two years in a row by Goodwill Industries.• A+ satisfaction reviews from the brand’s top retailers after streamlining operations and production.

Buffalo/Niagara, New York Area

Directed brand identity, managing vendors such as: designers, agencies and web developers. Managed all media buys. Responsible for all print assets, ad campaigns and tradeshow design/planning. Responsible for researching and identifying industry trends and translating the data and observations into new business opportunities.Accomplishments:• Increased new visitors to lansky.com by 30K per year, and doubled online sales.• Overhauled and unified company visual appearance across all media.• Completely redesigned the website - added intuitive interface, and robust content.• Overhauled and unified company visual appearance across all media.• Developed and wrote compelling new content for all company communications.• Introduced iconography across all media in order to: • Capture consumer attention as fast as possible. • Communicate brand solutions faster and more effectively.• Assumed the role of New Product Development Manager in 2011. • Increased social media engagement exponentially - steadily maintained at 2x the national average.

Grand Island, Ny

Worked closely with the engineering department consistently bridging the gap from highly technical aspects of the product line, and translated this into consumable marketing content.Creative lead for new product releases, all ad campaigns, including creating ad copy as well as graphics. • Translated highly technical aspects of the product line into consumable marketing content.• Distilled complex engineering concepts into concise and broadly consumable Sales/Marketing content. • Creation and implementation of all brand graphics while adhering to corporate guidelines.• Full execution of all company graphic representation. Administrator of North American website.• Conversion of CAD drawings into highly detailed cross-sectional drawings and animations. • Created Technical Manuals and Service Manuals for all products.• Creative lead for all marketing content. Including writing ad copy, and ideation for ad campaigns.• Conduct Market research and analysis. Present insights to sales and business development.

Bfa, Illustration

Bachelor Of Fine Arts (Bfa), Illustration/Digital Media