Christopher Geddes Email & Phone Number

Palo Alto, CA, US

San Francisco Bay Area

San Francisco Bay Area

• Contractor with Creative Circle
• Drove new content management system from concept to release Q1 2017 to replace existing system with security vulnerabilities while integrating an internal event management tool, resulting in 15% reduction in time spent.
• Drive and own new feature development for Def Jam, an internal tool used for event management, while implementing product management best practices to deliver a quality user experience
• Lead strategy for UX/UI redesign of Def Jam to reduce new Product Marketing Manager onboarding timeby 20% and achieve 100% reporting accuracy
• Lead nine (9) teams in 2017 cross functional development planning for Def Jam and facilitate new feature prioritization and development collaboration to increase delivery velocity and reduce costs

San Francisco Bay Area

• Drove ClearCare’s first cross sell feature from concept to release Q3 2016, resulting in $4.5K in new MRR opportunities
• Drove development of Hipchat plugin from concept to release Q2 2016 to support internal billing team, resulting in consolidation of key billing functions from 3 systems to 1 and a 20% reduction in time to process.
• Serve as product lead for ClearCare API, working closely with engineering and customer success to prioritize key feature requests and enhancements
• Analyze and track key business metrics for products using SQL and other data analysis tools for executive team
• Drove new billing module from concept to release Q4 2015, responsible for $15K MRR in new business
• Drove internal tools product from concept to release Q3 2015, resulting in a 90% decrease in time spent converting new customer data to ClearCare platform from competitor products

San Francisco Bay Area

• Drove product to automate manual internal workflows from concept to release Q4 2014, resulting in 5x capacity increase while reducing data output from days to minutes
• Worked closely with engineering to develop and deliver product functionality enhancements
• Collaborated with account executives as a business subject matter expert for B2B advertising and account based marketing strategy, supporting growth from $200K to $5 million ARR in 18 months
• Consulted on integrations with Google Analytics, Adobe Analytics, Oracle Eloqua and Optimizely
• Delivered business and technical consulting pre- and post- sale for Demandbase advertising solutions

Palo Alto, CA

• Strategize and implement B2B email campaigns based on targeted accounts visiting VMware.com resulting in 2.5 fold increase in conversion rates using Demandbase software
• Coordinate and implement account based advertising campaign focusing on competitive accounts using Demandbase software resulting in 348% lift in VMware.com traffic for the targeted accounts
• Improved and standardized launch marketing communications for VMware education and certification service offerings to increase efficiency and educate sales, partner and customer communities on VMware’s products
• Created sales training and enablement materials to complement new launch marketing communications for VMware education and certification service offerings
• Manage and coordinate the updates of content, naming conventions and overall look and feel of the Executive Resource Center (ERC) on VMware.com
• Managed, created, and drove social media for Enterprise Marketing at VMworld San Francisco 2012

Bachelor Of Science (B.S.), Economics

Activities and Societies: Kappa Sigma FraternityCum Laude

Honors Diploma