• Lead comprehensive growth marketing strategies, resulting in a 35% increase in ROI through multi-platform paid media campaigns (Google Ads, Facebook Ads, TikTok).• Develop user acquisition and retargeting campaigns that increased engagement by 25% and boosted customer lifetime value by 20%.•Oversee influencer marketing programs, increasing brand reach by 40% through strategic partnerships and collaborations.• Spearhead cross-functional collaborations to ensure event marketing initiatives align with business objectives and are executed seamlessly.

• Designed and executed brand-focused experiential events targeting pet owners, leading efforts to engage the consumer base through interactive experiences.• Spearheaded innovative marketing strategies to reduce excess inventory, introducing event-driven promotions and partnerships with local shelters to encourage consumer participation.• Organized community events and partnerships, positioning Artvark Pet Products as a trusted partner in the pet wellness industry.• Monitored event performance and consumer feedback, using data to drive future marketing and product decisions.

• Spearheaded media campaigns for high-profile clients securing top-tier media placements in national/international outlets such as Forbes, BBC, People, and more.• Developed and executed press strategies for red carpet events, product launches, and talent branding, generating consistent media buzz and enhancing brand visibility.• Cultivated relationships with industry influencers and journalists to ensure positive, sustained coverage for clients across print, digital, and broadcast platforms.• Coordinated interviews, press tours, and media events, ensuring seamless execution and maximizing client exposure.• Implemented crisis communication strategies and managed public perception, protecting client reputations and positioning them favorably in the public eye.

• Led digital marketing campaigns, increasing streaming numbers by 20% for debut projects within the first month of release.• Optimized outreach and influencer engagement, boosting music video views by 25% within 60 days.• Collaborated with PR agencies to execute comprehensive strategies, enhancing social media followership by 15%.

Owned all aspects of social media. Ideated, planned and launched social media campaigns that drove events, partner campaigns, new product launches, and overall brand awareness;

Consulted and collaborated with the product and data teams to design interactive site improvements to drive increased sales and conversation

• Managed experiential marketing partnerships with major event organizers, integrating live event promotions and consumer-focused campaigns to drive ticket sales.• Led project management for event activations, coordinating on-site branding, promotions, and logistics for seamless consumer experiences.• Developed strategies for cross-promotional collaborations with vendors, event venues, and partners to enhance engagement and maximize exposure.•Utilized StubHub's platform to collect consumer feedback and event performance data, translating insights into improved event strategies.• Streamlined communication with clients, ensuring alignment on event production goals and brand visibility across all activations.