Principal, Communications
New York, Ny, Us
● Developed, planned, and executed the external communications strategy for three major areas of the business: Corporate Trust, Treasury Services, and Client Service Delivery (i.e., Operations)● Drove between 500% to 2000% increases in share of voice via strategic plan execution● Extracted compelling messages and stories from complex concepts and intellectual property in financial topics including asset securitization, trustee and agent services, payment processing, cash and treasury management, trade document management, risk and resiliency, and automation, robotics, and AI● Provided support to executives in developing overall communication skills and preparing for specific interactions with external audiences● Provided planning and manage the delivery team for an ongoing Media Intelligence program focused on daily newsletters and regular analytic reporting on share of voice and reputation● Created strategic and operational plans for the transformation of a bank-wide Client Communications function● Defined Standard Operating Procedures across External Communications across the bank’s Investment Services lines of business and functions● Created original content for print and online publication as either ghostwriter or original author in formats ranging from whitepapers to blogs and articles to social content● Secured opportunities, develop, and communicate strategic messages for interviews, meetings, speeches, and conference presentations● Carried out research and analysis of coverage and trends related to industry influencers, competitors, and trends