Chris Parrott

Chris Parrott Email and Phone Number

VP of Global Partner Marketing - Ensono (Ex AWS) @ Ensono
Chris Parrott's Location
Greater Seattle Area, United States, United States
Chris Parrott's Contact Details

Chris Parrott personal email

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About Chris Parrott

I am a seasoned Marketing Leader; bringing more than 20 years of experience leading and transforming marketing and IT operations organizations for some of the world's most cutting edge and innovative companies including: Intel, Microsoft, Atos, and Siemens. I am now proud to call Amazon Web Services my professional home. I am known for building teams and global marketing programs that educate customers, generate sales pipeline, and accelerate product adoption. My diverse experiences include all aspects of business strategy from revenue/growth, go-to-market, product marketing, partner marketing, executive programs, customer lifecycle management, marketing operations, and digital / integrated marketing for enterprise solutions. I am strategically focused, technically curious, and lead teams with a player/coach, roll-up-your sleeves style. I spend my free time indulging my creative side with a sketch pad and as set of water colors in front of me, or by feeding my adult LEGO obsession. When away from home, you'll find me and wife on the road or in the air; on an adventure to another enriching destination. Finally, a quote that inspires and drives me: “There is a principle which is a bar against all information, which is proof against all argument and which cannot fail to keep a man in everlasting ignorance. This principle is contempt prior to examination." —Herbert Spencer” Specialties:Cloud Product Marketing, Machine Learning, Product Launch, Growth Strategy, Digital Marketing, Product Strategy, Alliance Partner Marketing, Demand / Lead Generation, Marketing Operations, Program Management, Managing Global Teams, Content Strategy, Business Development

Chris Parrott's Current Company Details
Ensono

Ensono

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VP of Global Partner Marketing - Ensono (Ex AWS)
Chris Parrott Work Experience Details
  • Ensono
    Vice President Partner Marketing
    Ensono May 2023 - Present
    Downers Grove, Illinois, Us
  • Amazon Web Services
    Head Of Global Partner Marketing - Infrastructure Segment
    Amazon Web Services Oct 2018 - Apr 2023
    Seattle, Wa, Us
    My team directly owns the Go-to-Market strategy and execution for a multi-billion dollar B2B solutions portfolio with 45 of AWS’s top Storage, High Performance Compute (HPC), and independent hardware vendor (IHV) partners including–Intel, NVIDIA, AMD, Veeam, IBM, and NetApp. We create global awareness, preference, pipeline, and adoption of AWS services, and Partner ISV solutions through integrated partner marketing. We own partner marketing coverage for 183 ISVs in strategic co-sell programs, and administer a $50M+ Market Development Fund (MDF) to drive growth through co-funded marketing.• Delivered $120M in pipeline by developing and negotiating a $10M partner-led Proof of Concept (POC) funding program that drives 3-way co-sell between AWS, Global Systems Integrators, and Technology Partners. • Influenced 145K+ marketing qualified leads (MQL) and over $2B in sales qualified pipeline by defining KPIs and executing co-marketing strategies to drive demand for AWS’s AI, ML, compute, enterprise application, and IoT cloud services.• Led 52 AWS partner integrated product launches including: Amazon EC2 instances, Amazon Sagemaker, AWS ML Developer Tools, Amazon Virtual Workstations, and VMWare Cloud on AWS, owning PR, keynotes, blogs, and paid media. • Developed the content strategy, messaging, and assets to integrate Intel and NVidia into AWS’s Global Migrations and Machine Learning digital demand generation campaigns—increasing budgets by $4M+ and MQLs by 25% across NA, EMEA, China, LATAM, and APAC• Increased AWS’s digital paid media budget by $7M+ by negotiating and launching a new Intel co-funding program at AWS, which was fully utilized in 21 global campaigns in its first year• Built the Global Infrastructure Partner Marketing programs within AWS from the ground up—adding $32M+ in MDF and 4 strategic partners, investing across 400+ field, product, and channel marketing activities annually • Recruited and developed a team of 8 marketing professionals
  • Amazon Web Services
    Sr. Partner Marketing Manager - Intel
    Amazon Web Services Mar 2015 - Oct 2018
    Seattle, Wa, Us
    Owned the definition and execution of the AWS and Intel global marketing strategy and MDF program. Deployed globally scalable co-marketing programs, tactics and content that engaged targeted sets of buyers. Drove preference for AWS compute services, and generated sales pipeline aligned with corporate marketing and sales objectives.• Partnered with Intel and AWS AI and machine learning product teams to launch and promote a portfolio of 3 educational devices (AWS DeepLens, AWS DeepRacer, and AWS DeepComposer) and training courses, designed to teach developers of all skill levels the fundamentals of ML in fun, practical ways – resulting in over 800K developers trained • Launched Amazon EC2 C5 instances (the first cloud instances with Intel Xeon Scalable Processors) in 2017 including – an Andy Jassy re:Invent keynote, PR, blogs, and a $3M paid search, email, and paid social campaign resulting in 850K+ page views, 27% uplift in adoption, and 1,300+ new AWS customers• Wrote the AWS |Intel messaging frameworks-partnering across Intel and 6 AWS product teams to highlight the customer value Intel brings to high performance computing (HPC), IoT, AI, ML, SAP, database and Windows workloads on AWS – resulting in 50 pieces of audience specific content• Sustained 4 years of 15%+ annual growth in AWS utilization of Intel co-marketing dollars by building a global MDF operations process and in-person workshops and online courses—training 150 Intel and AWS field and product marketers to activate $20M+ and influence $1.5B+ in pipeline in 2018• Increased annual global sponsorship revenue by $4M-$9M between 2016-2019 by negotiating unique integrations for Intel across AWS field marketing and events including: AWS re:Invent, and the first AWS Global Summits sponsorship with presence across 27 events • Built AWS’s first IoT Greenhouse by partnering with AWS and Intel robotics teams—featured on-stage at re:Invent 2017 and at the AWS Startup Loft in New York for 2 years
  • Buzzbee Company
    Director Of Marketing And Business Development
    Buzzbee Company Jun 2014 - Dec 2014
    Buzzbee is full service technology marketing agency, delivering B2B marketing consulting services, campaign strategy, PR, and content development for the high-tech firms. Primarily accountable for growing the Intel, AMD and CenturyLink accounts beyond $1M in annual revenue through new business development, client relationship development, management of project/portfolio health, and leading marketing project teams through delivery.• Grew account revenue by 35% by landing the CenturyLink Hyperscale Cloud launch digital campaign in the US and UK—delivering 2,300 qualified leads (110% goal). Managed a cross functional team of 15 clients to develop personas, customer journeys, content strategy, messaging, and execute display, content syndication, paid search, paid social, and webinars. • Managed a book of ~140 Intel, AMD and CenturyLink clients representing 20% of BuzzBee’s business and $75K/month in revenue
  • Intel Corporation
    Market Development Manager (Buzzbee)
    Intel Corporation Apr 2013 - Jun 2014
    Santa Clara, California, Us
    Responsible for promotion and selling of Intel and Microsoft products through ecosystem, channel, and retail partners. Develop worldwide marketing strategies, product positioning, messaging, and marketing tactics to drive preference for the Intel Corporate Brand and achieve sales goals set by the business unit.• Wrote the Intel | Microsoft “Better Together” messaging and delivered global field training for Windows Client and Microsoft in the Datacenter – including Windows 8 for consumer and enterprise, Windows Server 2013 and SQL Server 2014 on premise, and on Azure for public and hybrid cloud powered by Intel processors, networking and solid-state storage • Wrote the Intel and Windows 8 “Better Together” value propositions and copy for consumer and enterprise content used in global demand generation campaigns.• Developed and executed the marketing communications strategy for Intel’s Microsoft account team which amplified field-enablement efforts and increased awareness of team content and activities by 30% in the first year.• Worked cross-functionally across the Microsoft and Intel partnership to re-launch the joint device seeding program, Tablet Expedite– focusing on giving the most valuable 1,500 joint customers a trial of the latest Intel devices that resulted $40M in sales revenue and produced 7 case studies.• Launched and managed an editorial calendar and monthly internal newsletter that grew to over 5,000 employees and maintained an 80% open rate• Developed executive communications for Intel and Microsoft used in company-wide strategic events, meetings and keynote speeches• Created a standardized internal and external content publication and auditing processes by designing and building a central inbound SharePoint site and external WordPress site managed with Google Analytics
  • Microsoft
    Sr. Product Launch Manager - Bing Advertising (Wimmer Solutions)
    Microsoft Oct 2012 - Apr 2013
    Redmond, Washington, Us
    Bing Ads is Microsoft’s paid search advertising platform allowing marketers to deliver targeted ads to customers based on key word searches. Primary responsibility was working across the Bing and Yahoo! partnership to launch or pilot platform feature releases including marketing and communications.• Launched 5 major feature releases and pilots to the Bing Ads and Yahoo! platforms in the US and international markets including pre- and post-launch field training, internal and external communications, and PR
  • Microsoft
    Sr. Marketing Program Manager - Executive Engagement
    Microsoft Jun 2011 - Oct 2012
    Redmond, Washington, Us
    Microsoft Executive Engagement (EE) programs aim to build, deepen and nurture relationships between customer executives and business decision makers and Microsoft’s leadership through account-based executive sponsorship, exclusive events, tailored briefings and digital community programs. Owned internal and external promotion of EE programs including the digital customer journey for: Executive Briefing Center (EBC) and executive sponsorship, field training.• Developed and executed new messaging and a digital marketing strategy promoting the Executive Briefing Center (EBC), Executive Sponsorship and Events to Microsoft’s customers and subsidiary marketing leads, sales reps and partner managers, increasing external page views by 15% and internal content downloads by 80%• Launched the first Interactive Microsoft Product Demos within the EBC - partnering with product teams to develop 8 scenario and industry kiosks showcasing the latest consumer and enterprise devices to over 12,000 annual EBC customers • Launched customer evidence content program in the Redmond Executive Briefing Center (EBC) – working with multiple stakeholders, gained commitment to regular content publishing calendar resulting in 22 references on display at the EBC re-opening of 2012.• Owner of the Microsoft Brand refresh for Executive Engagement - ensuring Microsoft brand alignment across major EE content and programs and like CEO Summit, Global CIO Summit, Executive Partner Summit, and the Executive Briefing Center. • Led the cross-functional team to evolve EBC reporting which defined KPIs uncovered actionable insight while communicating program performance to stakeholders
  • Microsoft
    Sr. It Systems Operations Manager (Siemens It Solutions)
    Microsoft Aug 2005 - Jun 2011
    Redmond, Washington, Us
    The Microsoft Home is Microsoft’s largest publically accessible consumer prototype. Customers are guided through a fictitious family’s home 15 years in the future, experiencing over 30 demos showcasing Microsoft’s vision of how current IT trends could manifest in consumers lives. Primarily responsible for technical installation, maintenance and refresh of all IT and AV systems, maintaining 100% uptime, and suupporting prototyping vision and technical demo creation.• Managed 4 IT systems and demo updates and maintenance of the Microsoft Home of the Future, Microsoft’s largest publically accessible consumer prototype showcasing over 30 demos of Microsoft’s vision of how current IT trends could manifest in consumers’ lives. • Reduced hardware procurement costs by 65% by implementing local virtualized environment with Hyper-V, allowing us to run up to 6 VMs per server. • Increased the value of the Siemens service contract 12% by formulating a new staffing model and expanding the services to include core business functions such as forecasting, ordering and budget management. • Ensured platform stability and security. Created and tested all technical documentation and evaluate business risk of any operational changes in the space. • Developed a reliability tracking process to measure key performance indicators. The new process helped identify problems quickly and reduced software deployment errors by 65% after implementation.• Administer a Windows 2003 Domain in a production environment including ISA, Hyper-V, SQL, DHCP DNS and Active Directory.• Designed and Implemented new build roll out procedures for latest versions of software being deployed in the domain reducing tech time by 50% on deployments. • Deployed our backup and disaster recovery solution using Symantec Ghost as well as automating all virus signature updates and scanning. (We have never had a compromised network)
  • Microsoft
    Sr. Event Technical Manager (Excell Data Corporation)
    Microsoft Feb 2000 - Aug 2005
    Redmond, Washington, Us
    Excell Data Corp.’s Technical Support Group (TSG) researches, designs and executes custom technology strategies for events of all types across the globe. Primarily responsible for Microsoft keynote demo and IT systems operations, client engagement, technical event plan development, demo configuration, on-site systems and network deployment and support.• Built and executed the IT plan for high profile Microsoft events of 15,000+ attendees including—Windows 2003 Server Launch, Office 2013 launch, E3, WinHec and Comdex with hands-on labs with up to 700 machines in the US, APAC and EMEA • Technical Project Manager for approximately 100 events including: trade show booths, product launches and executive keynote productions across the United States and Asia Pacific• Team lead in charge of infrastructure design, timeline, pre-event build out, onsite deployment and support of the enterprise network and redundancy systems for Microsoft’s shows• Keynote Lead for annual sales conference, MGB 2004, which showcased over 21 product demos delivered by Microsoft senior executives and celebrity presenters to an audience of over 15,000
  • Washington Mutual Bank
    Assistant Branch Manager
    Washington Mutual Bank Feb 1998 - Feb 2000
    Las Vegas, Nevada, Us
    Managed 4 Tellers and 2 Account RepresentativesOriginated and closed consumer loans including personal, auto and home equity lines. Monitored branch profitability. Planed branch promotions.

Chris Parrott Skills

Strategic Planning Team Building Management Customer Service Project Management Marketing Strategy Program Management Marketing Sharepoint Digital Marketing Account Management Cross Functional Team Leadership Project Planning Marketing Communications Leadership System Deployment Powerpoint Online Marketing Marketing Management Demand Generation Strategic Partnerships Strategy Strategic Communications Event Management Virtualization Event Planning Creative Strategy Online Advertising Copywriting Spss Logo Design Adobe Creative Suite Network Administration Internal Marketing Internal Communications Corporate Events Program Development Content Management Content Development B2c Marketing Web Analytics Co Marketing Branding And Identity Partner Programs Paid Search Campaigns Cloud Computing Enterprise Software Messaging

Chris Parrott Education Details

  • University Of Washington
    University Of Washington
    Marketing; Finance
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    General

Frequently Asked Questions about Chris Parrott

What company does Chris Parrott work for?

Chris Parrott works for Ensono

What is Chris Parrott's role at the current company?

Chris Parrott's current role is VP of Global Partner Marketing - Ensono (Ex AWS).

What is Chris Parrott's email address?

Chris Parrott's email address is cp****@****zon.com

What is Chris Parrott's direct phone number?

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What schools did Chris Parrott attend?

Chris Parrott attended University Of Washington, Northwestern University - Kellogg School Of Management.

What are some of Chris Parrott's interests?

Chris Parrott has interest in International Travel, Motercycles, Mountain Biking, Freelance Graphic Design, Softball.

What skills is Chris Parrott known for?

Chris Parrott has skills like Strategic Planning, Team Building, Management, Customer Service, Project Management, Marketing Strategy, Program Management, Marketing, Sharepoint, Digital Marketing, Account Management, Cross Functional Team Leadership.

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