Provides management and oversight of the IEEE Foundation’s Program Partner relationships and the Foundation Board’s governance functions.

IEEE - Advancing Technology for HumanityPrimarily Responsible for the creation and implementation of lead generating programs in collaboration with IEEE Volunteers and internal Staff to support growth in IEEE membership.• Engaged and motivated local IEEE Volunteers in identifying membership recruitment opportunities• Implemented automated programs to generate and track leads for new IEEE and Society members • Developed, inventoried, and communicated best practices for new member recruitment, and coordinated forums for sharing tactics with local Volunteers• Compiled and reported member lead statistics to local IEEE Volunteers responsible for membership development• In collaboration with local Volunteers, developed and executed campaigns to members in Arrears• Coordinated all aspects of member lead development from multiple sources including internal data sources, organic list development, telephone inquiries, events and exhibits. • Developed and managed communication campaigns to member prospect lists to promote the value of IEEE and Society memberships• Analyzed relevant data to establish measurable goals and recommend strategy for exceeding list development goals • Researched and supported opportunities with internal and external partners to promote IEEE membership via a number of distribution channels.• Collaborated with local Volunteers and event organizers to develop and execute full-cycle lead generation strategies before, during, and after their events.• Worked with the marketing team and event organizers to to create digital and printed materials to promote assigned events and IEEE member recruitment opportunities for assigned event

Assist with the execution of various client projects in a part-time consultative role as the needs of the business dictate. Project work has included:• Data hygiene and analysis• Providing recommendations based on the results of marketing reports and analysis

Responsible for the management of diverse marketing measurement and process engagements that successfully guide clients across multiple industries towards becoming more efficient and effective in their marketing efforts.Client Service:• Led the end to end project management of key client engagements including project plans, requirements gathering, data collection and rework, recommendations development, and creation of client presentations.• Built end-user tools designed to provide clients with marketing scenario planning and marketing return on investment analysis in areas such as marketing channel planning and Super Bowl Advertising.• Key contributor to Lenskold Group’s premier lead generation and marketing metrics survey reports providing analysis of cross tab results, content development, final proofing, and promotion of the end product. Firm Marketing:• Devised and executed the pay-per-click/paid search advertising efforts for the firm’s key services resulting in a decrease in the viewers’ bounce rate by over 50%.• Generated innovative web content describing the firm’s consulting engagements and ensure all new service offerings and enhancements are posted on the website in a timely and efficient manner.• Managed the firm’s content for thought leadership materials including: editing firm client newsletters, crafting press releases, drafting point of view articles, and creating speaking engagement materials and presentations.• Developed proficiency through self-teaching to analyze data and build reports in a business information software package named Tableau.

http://www.hsbc.comResponsibilities included the successful management of the overall marketing relationship with the primary business partner, H&R Block, to execute results-driven marketing programs for tax–related financial products. • Cultivated a positive and constructive business partner relationship while successfully balancing the company’s brand risk strategy and the partner’s growth goals. • Developed and executed the strategy and project plan for the 10M piece direct mail campaign leveraging analytics and segment hierarchies to establish performance measures resulting in contractual penalty savings of $16M.• Directed the 5M piece credit card billing statement insert campaign with HSBC Credit Card Services.• Created a 1M client email campaign to supplement the direct mail strategy to increase response rates while further increasing penalty savings by an additional $550,000. • Managed all marketing campaign data projects including the development of accurate data requirements and successfully leveraging vendor relationships to ensure data security, integrity, and privacy.• Developed the annual $4M marketing budget allocating appropriate funds to sustain a 27% increase in collateral volume while maintaining a less than 5% increase in budget year to year.• Assisted in the drafting and development of direct marketing content and collateral in support of the marketing campaign strategy by successfully leveraging the direct marketing vendor relationship.• Coordinated and executed the review of all advertising materials to ensure the messaging was aligned with brand initiatives and satisfied all legal and compliance requirements to mitigate risk while maximizing performance. • Managed the annual 500,000 dial calling program by coordinating call center resources, monitoring, and reporting contact results.

http://www.hsbc.comResponsible for the management and transformation of data requests for tax-related financial products into user friendly reports, complete with analysis of key findings and results. • Designated as the reporting relationship manager and subject matter expert for the largest business partner account by consistently delivering timely and accurate reports. • Developed a system of reports that ensured more accurate and timely debt management and collection activities resulting in a quarterly savings of $110,000.• Produced a variety of customer profiles and reports using statistical analysis software to drive business decisions for sales and marketing which led to more efficient client retention and acquisition strategies. • Delivered executive performance reports to leadership containing narrative summaries of key business measures and results for decision making purposes.• Served as the client data subject matter expert on a Six Sigma project to identify efficiencies in the sales team’s lead generation process to increase business partner enrollment and retention.• Defined and implemented enhancements to the business-to-business direct mail programs based on more accurate segmentation strategies which led to cost and execution efficiencies.• Served as a team lead and subject matter expert for the reporting of the stored value debit card program.• Consulted with end-users to define business requirements to satisfy reporting needs and assist the technology department on a variety of issues and projects as required.

http://www.hsbc.comResponsibilities included providing support and/or management of designated marketing programs as well as providing research and analysis on the tax-related financial products industry. • Developed and executed the business-to-business direct marketing campaigns which yielded a return on investment of approximately $1.25M in pre-tax profit versus $29,000 in cost annually. • Conducted analysis on client databases to identify trends and patterns related to business partner performance and individual loan client segmentation.• Compiled industry and competitive research for use in the development of the business unit’s overall strategy and for possible new product development.• Coordinated the product tracking and reporting needs for the marketing/sales teams utilizing Cognos Impromptu.

• Mellon Financial purchased PricewaterhouseCoopers Human Resources Solutions in January 2002.• Conducted pension valuation calculation including transaction processing, analysis, quality assurance, and reporting.• Identified and implemented process improvements resulting in efficiencies and cost savings for department.• Supported data conversion and completed testing for systems upgrades and new functionality releases.• Maintained accurate and critical client data in a Sybase mainframe database ensuring data integrity.• Participated in the development of content for sales proposals in an effort to provide new services to clients.