Fractional CMO. Champions cutting-edge marketing methods and solutions for clients and Haller Marketing PartnersServices Performed:- Architects Account Based Marketing (ABM) models, full-funnel B2B marketing programs, and best-in-class sales engagement functions- Builds, develops, and owns all aspects of the MarTech stack- Optimizes marketing operations including team productivity and program efficiency to increase marketing yield- Drives strategic initiatives to completion within the triple constraint by aligning marketing functions with core business goals - Solves complex organizational, marketing, and technology challenges- Champions new ideas and drives opportunities to market - Crafts omni-channel marketing strategies, helping clients win markets, fill funnels, and establish and grow brand reputation- Designs & develops marketing analytics and reporting solutions- Optimizes digital ecosystem implementations, including social and paid media strategiesClient Deliverables & Results: - Built, championed, and gained buy-in for a 5-year strategic growth initiative that included growth targets, technology solutions, and marketing department team build out- Directed website build program, creating of over 100 new websites- Developed lease-up marketing product for industry-leading digital agency - Advised national wellness brand on strategic operational shift to a managed marketing solution- Increased efficiency, resulting in a 4% YoY revenue & 1.8% occupancy growth with 24% reduction in cost of sale and 15% expenses reduction for client’s flagship portfolio

Sales Overdrive is the ultimate LinkedIn prospecting tool. Combined with LinkedIn Sales Navigator (included), Sales OverDrive empowers business leaders and sales teams to programmatically source and build one-on-one relationships with ideal customers at scale. Sales OverDrive seamlessly integrates with each sales member’s LinkedIn account, building their network and humanizing a previously cold prospecting process, all to exceptional results.

▪ Built and oversaw the complete marketing function for $10.5M organization consisting of for four companies and seven brands as a member of the senior leadership team▪ Authored and executed go-to-market strategy, achieving 20% organic growth▪ Grew average deal size by 147%▪ Responsible for RealCount’s entire sales function, including 100% of RealCount revenue generation and retention▪ Built sales engagement process from scratch including systems integration and automated quoting and proposal flows▪ Created and maintained pricing strategy, pricing model, and pricing calculator for all KeepingCount brands▪ Established, refined, and unified KeepingCount’s sales process▪ Led and mentored KeepingCount marketing team and RealCount sales team▪ Oversaw the marketing and sales integration for four brand acquisitions▪ Created the RealCount, KeepingCount, and ClearCount brands and marketing functions from scratch

Sets organizational marketing strategy & priorities, brings to fruition critical business initiatives growing top line revenue, and establishes brand presence by increasing mind-share and ubiquity. - Leverages emerging technologies and ideas to create an industry-best marketing & sales organization from the ground up - Designs, builds, and automates a bespoke sales engagement platform, increasing sales volume with high-touch prospects by connecting disparate technologies & in-house printing via custom APIs- Establishes, grows, and protects brand image and reputation- Leads a team of remote developers, researchers, & analysts- Develops social and digital exposure vehicles that grow brand relevance and stickiness- Authors insightful, value-add content from an expert perspective

- Owned the SMB market and funnel from awareness and demand gen through SQL- Directed the build, implementation, and optimization of the organization’s first ABM program- Designed the SMB customer journeys for key market segments by conducing market research and customer interviews- Architected demand gen and lead gen campaigns and automated lead flows, across Unbounce, Pardot, SalesForce, and WordPress - Built custom marketing analytics & sales reporting dashboard- Developed SMB sales pitch decks and trained SMB SDR and AE teams to set the individual sale record

(Formerly HotSpot Tax Services)Establish a Marketing & Sales Department and create a digital ecosystem from scratch, including lead and sales cycle design- Established and promoted the HotSpot digital brand via website front-end redesign project- Sourced, built, and implemented marketing infrastructure including email marketing, lead generation, and marketing analytics & reporting- Designed SEO, SEM, content, and multi-channel marketing programs focused on driving awareness, website visitors, and web conversions

Responsible for digital lead generation initiatives and deliverables for over 180 multifamily consumer brands in an agency-type environment. - Grew annual revenue by $36M and reduced expenses by $60K by designing & implementing targeted, omni-channel marketing programs- Led, directed, and managed team of digital marketing consultants and 19 agencies, affiliate marketing services, and other vendors- Oversaw paid marketing strategy & execution including staffing & budget recommendations- Increased marketing efficiency and implemented best practices, growing lead pipeline volume by 4% and sales volume by 9% per year- Managed, hired, and trained digital marketing consultants - Built & implemented paid branding strategy and execution- Managed content marketing and distribution networks- Authored content and search engine optimized web copy for 200+ brands- Created company-wide direct response, digital marketing vision, direction, and goals- Negotiated contracts resulting in a $2.3M increase in revenue & sales volume growth of 21% - Served as spokesperson for Sales & Marketing Department to C-suite executives, private equity investors, and Wall Street analysts- Established UDR’s social and reputation management program- Core team member & subject matter expert on UDR’s responsive design website project

- Implemented affiliate marketing programs and oversaw performance- Researched and created search engine optimized web copy for 40-50 brands- Trained field associates in lead acquisition and management methodologies- Evangelized digital marketing strategy and best practices for SEO & affiliate marketing