Christopher Hannon Email & Phone Number

Queens, New York, Us

Dallas, Tx, Us

Dallas, Tx, Us

Dallas, Tx, Us

El Segundo, Ca, Us

Web Optimization • Orchestrate all A/B testing initiatives including new offers, creatives, features and promotions across 10 brand websites • Review and analyze KPIs at the completion of every test to determine roll-out strategy or further optimizations • Increased conversion of both Crepe Erase and Meaningful Beauty by 40% with the launch of holiday promotion campaignsContent/ Native Advertising• Launched and optimize Guthy-Renker's native advertising channel • Managed the launch of company’s content website "Love Your Age" (10k visitors/month) on Drupal Mange the launch of our companies all-in content website "Love Your Age" on Drupal• Assist our SEO Manager in the development of Guthy-Renker’s content strategy to identify content opportunities • Launched Guthy-Renker's native advertising campaign for the product Crepe Erase• Work closely with our agencies to manage and optimize our ad campaigns against company KPIs

El Segundo, Ca, Us

Mobile• Optimized sites and support the production teams on G-R’s proprietary mobile platform• Worked closely with SEO specialists to optimize all mobile sites for search• Generated and analyzed weekly financial and performance reports in Omniture SiteCatalyst to inform offer and site optimization efforts• Supported design, production, and web teams in building effective mobile web sites on company’s mobile platform that meet key performance indicators • Actively surveyed the competitive landscape in mobile• Managed relationships with mobile agencies and vendorsContent• Assisted in the development of Guthy-Renker’s content strategy• Supported search and production agencies to further G-R’s content reach and increase sales• Worked closely with SEO specialists to identify and capitalize on content opportunities• Communicated progress to upper level executives

El Segundo, Ca, Us

• Provided weekly spend and forecasts to MP&A and finance for reporting and forecasting • Collaborated with SVP Media to review goals for reporting and analysis • Worked inter-departmentally (vendor services, ecommerce, MP&A) and with external vendors to obtain data and provided analysis for the benefit of the media department • Responsible for creating, maintaining and tracking all TV’s vanity URL’s and landing pages • Managed all PI Business and vendors to ensure KPI’s were reached

El Segundo, Ca, Us

• Provided support for media department, communicates reports and analysis to team.• Provided weekly spend and forecasts to MP&A and finance for forecasting of inventory.• Worked with VP Media and team to review goals for reporting and analysis.• Performed QC function for department, double checking phone numbers, scripts, websites prior to launch and communicate any issues to the appropriate department and VP Media.• Worked inter-departmentally (vendor services, ecommerce, MP&A) and with external vendors (agencies, telemarketing) to obtain data and provide analysis for the benefit of the media department as well as other departments.

El Segundo, Ca, Us

• Managed digital project across all brand websites• Coordinated QA and testing of digital projects• Managed customer reviews and layout on all websites• Managed online catalog for Proactiv ActivMembers• Worked directly with marketing manager to help manage development, execution, planning, timelines and optimization of all marketing programs, • Managed digital marketing retention strategies for all brands, including winback and cross-sell email initiatives • Managed collateral development for all brands• Responsible for all operational setup for new and existing product lines across multiple venues (TV, Internet), including detailed entry and continuity fulfillment specifications, Inbound Telemarketing/Web offer flow and entry of scripting and web shopping cart text and images• Generated Item Codes and Bills of Materials for all brands in the market • Provided direction and approve inbound telemarketing scripts and write web cart verbiage to ensure correct brand positioning • Partnered with production team to develop innovative and resonating TV spots and long form shows across all brands • Managed broadcast submissions to Canadian Ad Standards regulatory boards, ensuring legal compliance of short form, long form and radio paid programming• Compiled reporting from Business Intelligence platform, analyzing take rates, average order values, sales numbers etc. to optimize and grow initiatives• Managed Social Media agency on all social initiatives, developing communication strategy, • Worked with PR agency to ensure successful execution of themed mailings to long-lead and short-lead editors and maintain PR library• Managed current member marketing projects including customer communication emails, and Active Member Catalog set up • Approved and code marketing invoices for accounts payable

Flagstaff, Arizona, Us

Provided excellent customer service to prospective students and their families through campus tours, emails, and phone calls. I also provided administrative support to Admission Officers.

Memphis, Tn, Us

Responsible for providing support through an internship to ALSAC's marketing and fundraising efforts.

Flagstaff, Arizona, Us

Provide prospective students and families with excellent campus tours and customer service, answering phones and emails, prepping for campus tours and orientations, cold calling students, various office tasks

Campbell, California, Us

Supervised a staff of 2-3 employees during the day and night shifts to assure customer satisfaction.