Built revenue from nothing to six figures annually after developing and executing a new business model. Grew website into one of the most popular English-language soccer websites in the United States (ComScore, 2023).Quadrupled website traffic as a direct result of content strategy plan that harnessed social media, search engine optimization, content syndication, and key partnerships. Oversee 10-15 web content team members working on optimizing content to meet and exceed revenue… Show more Built revenue from nothing to six figures annually after developing and executing a new business model. Grew website into one of the most popular English-language soccer websites in the United States (ComScore, 2023).Quadrupled website traffic as a direct result of content strategy plan that harnessed social media, search engine optimization, content syndication, and key partnerships. Oversee 10-15 web content team members working on optimizing content to meet and exceed revenue goals. Manage a team of four full-time employees.Develop affiliate marketing partnerships. Show less

For SaaS cloud-computing software company, acquired 150,000 high-quality leads in six months for less than $50k through lead generation.Managed PPC campaigns in-house and through agency; Optimized landing pages and ad creative. Monitored campaign metrics to ensure goals and budget were met.Achieved press coverage in TechCrunch, Mashable, Network World, InformationWeek, The Financial Times, The Next Web, and Business Insider as result of public relations plan.

Managed advertising budget of $3.6 million/year across PPC, banner ads, retargeting, radio commercials and email sponsorships.Increased leads by 126% in 12 months through customer acquisition campaigns that generated millions of new revenue for firm.Optimized landing pages and A/B tested every minor detail to increase conversion rates (including color schemes, headlines, call to actions, buttons, etc).Managed team of interactive marketing professionals at one of the top… Show more Managed advertising budget of $3.6 million/year across PPC, banner ads, retargeting, radio commercials and email sponsorships.Increased leads by 126% in 12 months through customer acquisition campaigns that generated millions of new revenue for firm.Optimized landing pages and A/B tested every minor detail to increase conversion rates (including color schemes, headlines, call to actions, buttons, etc).Managed team of interactive marketing professionals at one of the top financial publishers in the United States. Responsibilities included strategic marketing vision, which encompasses search engine marketing, search engine optimization, organic traffic campaigns, viral programs, social networking, web 2.0 initiatives, advertising, lead generation and affiliate marketing. Show less

Increased B2B and enterprise leads by 65% per month by completely revamping online and print advertising campaigns. Created B2B email newsletter that helped increase customer retention and sales.Was responsible for software company’s corporate communications. Revamped public relations program, generating a 1257% increase in press clippings from 2002 to 2005. Achieved glowing coverage in high-tech, business and channel publications such as Inc. Magazine, Network World, eWeek, Network… Show more Increased B2B and enterprise leads by 65% per month by completely revamping online and print advertising campaigns. Created B2B email newsletter that helped increase customer retention and sales.Was responsible for software company’s corporate communications. Revamped public relations program, generating a 1257% increase in press clippings from 2002 to 2005. Achieved glowing coverage in high-tech, business and channel publications such as Inc. Magazine, Network World, eWeek, Network Computing and CRN. Show less

Increased revenue for internet marketing department by 740% in 2 years, and secured the largest contract in the company's 30+ year history when Merck & Co. signed a three-year $13M deal for interactive content for its healthcare portal.Hired, managed and mentored department of 15 programmers, designers and project managers. Developed interactive marketing projects for clients such as Citigroup, Verizon Wireless, Bank of America, Hyatt Hotels, Schwab, Nextel, Prudential Securities… Show more Increased revenue for internet marketing department by 740% in 2 years, and secured the largest contract in the company's 30+ year history when Merck & Co. signed a three-year $13M deal for interactive content for its healthcare portal.Hired, managed and mentored department of 15 programmers, designers and project managers. Developed interactive marketing projects for clients such as Citigroup, Verizon Wireless, Bank of America, Hyatt Hotels, Schwab, Nextel, Prudential Securities, Cingular Wireless and Wells Fargo. Show less

Responsible for developing public relations programs for high-tech companies such as AT&T, Motorola, Siemens and SSDS, among others. Maintained close relationships with IT press, resulting in clippings in publications such as Computerworld, Wireless Week, Information Week and Network World.

Freelance writer for several publications including The Palm Beach Post, Sun-Sentinel, Palm Beach Illustrated, FAU News, The Beachcomber, The Forum (Wellington), Pulp Magazine, Your Neighborhood News, Matchday Magazine, and several other publications.