Ownership of all marketing activities for Bupa Care Services regional marketing; devising messaging strategy, planning and budget management, managing external agency relationships, driving ROI and effectiveness management and reporting activity to the Bupa senior board.Recent projects include:- Devised and implemented process for the business unit quarterly planning cycle.- Delivered regional campaign achieving estimated ROI of 600%- Managed and delivered national… Show more Ownership of all marketing activities for Bupa Care Services regional marketing; devising messaging strategy, planning and budget management, managing external agency relationships, driving ROI and effectiveness management and reporting activity to the Bupa senior board.Recent projects include:- Devised and implemented process for the business unit quarterly planning cycle.- Delivered regional campaign achieving estimated ROI of 600%- Managed and delivered national priority care home winter campaign including both above and below the line media channels. Show less

Working in the residential marketing team on both above and below the line campaigns including TV, digital and direct mail. Great importance is placed on creating and nurturing multiple stakeholder relationships both within the organisation's matrix structure such as insight, CRM and brand teams and managing external agency relationships to get the maximum from resources and budget.Responsibilities include; ensuring the campaign is on brand and aligned to the organisation's wider… Show more Working in the residential marketing team on both above and below the line campaigns including TV, digital and direct mail. Great importance is placed on creating and nurturing multiple stakeholder relationships both within the organisation's matrix structure such as insight, CRM and brand teams and managing external agency relationships to get the maximum from resources and budget.Responsibilities include; ensuring the campaign is on brand and aligned to the organisation's wider strategic goals and that each and every campaign activity drives real, measurable value to the business.- Took lead role in devising and managing retention DM campaign as part of wider integrated ATL/BTL campaign targeting >1.2million customers that delivered avg. 9% response rates across all customer segments.- Devised promotion of 2012 uSwitch industry award wins on mandatory customer comms, company website and retail sales unit. Show less

Focusing on the challenges of planning and delivering strategic marketing communication campaigns for a variety of clients from large organisations to SMEs.The role covers key client meetings, strategy development and campaign planning, implementation and measurement. The business offers solutions across traditional and digital channels, which has enabled me to gain high levels of skills and knowledge across the marketing communications mix. As I am from a creative design… Show more Focusing on the challenges of planning and delivering strategic marketing communication campaigns for a variety of clients from large organisations to SMEs.The role covers key client meetings, strategy development and campaign planning, implementation and measurement. The business offers solutions across traditional and digital channels, which has enabled me to gain high levels of skills and knowledge across the marketing communications mix. As I am from a creative design background, my input is vital in the link between client and brief objectives and the creative and digital output, adding ideas and direction at all stages of the campaign.I have the ability to work well with creative teams and developers and communicate credibly, commercially and effectively with senior client contacts. These skills are useful when transferring from ‘agency side’ to ‘client side’.This role calls for multiple stakeholder relationship communication and management from clients, to external suppliers and contractors to client partner agencies. Often, I am called upon to work with several client contacts including brand manages and marketing or commercial managers and I understand the need for clear stakeholder communication throughout the whole process. Show less

With the goal of expanding brand’s network of print and design outlets, this challenging role involved staff recruitment, delivering key training to new franchisees and the development of sales and marketing initiatives to ensure local and regional market penetration and rapid success for each new outlet.I was responsible for the setting up and development of the first European business based in Dublin which included all the challenges of adapting to a new culture and currency. The… Show more With the goal of expanding brand’s network of print and design outlets, this challenging role involved staff recruitment, delivering key training to new franchisees and the development of sales and marketing initiatives to ensure local and regional market penetration and rapid success for each new outlet.I was responsible for the setting up and development of the first European business based in Dublin which included all the challenges of adapting to a new culture and currency. The brand now operates in the Netherlands, France, Poland, America and Australia.Key achievements:• Exceeded first year target for European growth.• Built local business model that was launch-pad for Ireland franchise network.• Managed, developed and grew regional network of franchises in London.• Planned and implemented marketing strategy and campaigns at local and national level that resulted in double digit growth for two years from implementation. Show less

Head position within a creative team in an advertising agency working on clients such as Yorkvik, Next Directories and Yorkshire Water. The team worked mainly on BTL activities including press, direct mail, corporate brochure design and branding work. This challenging role within a fast paced environment was my first exposure to team management.

Working in a small expert team of marketers, designers and typographers. I was responsible for creating solutions for a variety of communication media including DM, outdoor, traditional print/brochures, advertising and brand development.The focus was on creativity whilst not sacrificing traditional typographic standards. Clients include: Bank of Scotland, Terrance Higgins Trust and Barclaycard.

I joined the business from start-up. My role included setting up the design studio, art direction and production of the creative design and artwork. The company predominantly focused on small business marketing and the leisure industry.I played a key role in many client wins including Scottish & Newcastle Breweries (S&N UK plc) and Boss Model Management.