Christopher Clegg Email & Phone Number

Portland, Maine, Us

I develop and nurture mutually profitable marketing research studies as a supplier to 31 marketing agencies and brand managers. This has led to the design and management of over 350 marketing research studies for over 200 brands. Portland Marketing Analytics, LLC (PortMA) uses data to empower better marketing. We elevate marketing to an art form through data science. Our mission stems from our belief in a world where data is clear and critical thinkers use truth to guide good decisions.

In two years, I spearheaded the development and production of 35 episodes for the Demystifying Data Podcast, collaborating with PodCo Media Networks. The podcast garnered over 2,500 downloads.I focused the podcast on demystifying the practice of using and interpreting marketing data, particularly for Experiential Marketing Measurement and Event ROI. To achieve this, I actively sought out, recruited, and interviewed industry leaders and Experiential Marketing Practitioners. I also intermixed solo speaking segments throughout the episodes to present best practices.

Portland, Me, Us

I joined this Omnicom Experiential Marketing Agency to launch an Experiential Marketing Metrics and Analysis department. I collaborated with clients to build data collection, analysis, and reporting processes that became the agency standard. I secured meetings with senior management across Telecommunications, Retail, Consumer Packaged Goods, and Pharmaceuticals to establish, design, and deliver dozens of Sponsorship Measurement programs.Designed and led the development of an agency-wide Field Staff Reporting platform used by thousands for brand activations.At Pierce, I honed my skills and became a recognized expert in experiential marketing impact analysis and illustration.After spearheading department growth to over $1 million in annual revenue, I planned and supported the spinoff as a standalone B2B services agency.

Us

Portland Research Group (PRG) acquired a company I owned in 2003. This acquisition includes my employment with PRG for two years, with a focus on transitioning Client relationships, developing PRG's marketing strategy, and generating new business. In this role, I transitioned and grew all existing Client relationships, re-launched the PRG brand, and expanded the Client base to over $1M in sales in the 18 months following the acquisition.

Co-founded Lumen, a general market research services company, building the business and brand from the ground up. We targeted Fortune 500 companies specializing in customer satisfaction/loyalty research and the telecommunications sector. Our go-to-market strategy drove 4x year-over-year revenue growth, culminating in a successful sale of the business two years after launch.

My tenure at TARP (Washington, DC) and then TARP Europe (London) was a journey of continuous growth and innovation. I began as Director of Logistics, tasked with streamlining the data collection and data entry processes for customer satisfaction and loyalty mail surveys. This role involved managing teams of up to 20 data entry operators, ensuring the accuracy and efficiency of a critical function impacting dozens of customer research projects.My leadership and commitment in this role led to a promotion to Research Manager. In this role, I collaborated closely with the consulting team to design and manage customer satisfaction and loyalty research studies for various Fortune 500 companies. This involved a comprehensive skillset, from crafting impactful surveys to managing data collection, analysis, and report writing. Additionally, I regularly presented findings to clients during in-person meetings, requiring extensive travel and the ability to communicate complex data in a clear and actionable way.This success paved the way for another opportunity: leading the research operations for the company's European division. This promotion involved relocating to London, England, and overseeing research activities across the European region. My leadership extended beyond managing existing operations—I spearheaded the development and launch of a groundbreaking digital research product. This innovative tool transformed how we conducted research, offering clients a more efficient and user-friendly experience.Throughout my years at TARP, I worked with various industry giants, including Vodafone, The Royal Mail, BCBS, Amtrak, Burger King, Leg Mason, Panasonic, and Giant Eagle Foods. The opportunity to contribute to research projects impacting such prominent companies solidified my passion for research and its power to drive strategic decision-making.

At NVSRL, I was pivotal in supporting academic and government research endeavors. Hired by a professor, I spearheaded the management of telephone survey operations within the laboratory.My responsibilities encompassed a diverse range. I oversaw the hiring, training, and supervision of student interviewers, ensuring they conducted surveys accurately and efficiently. Furthermore, I played a key role in maintaining and programming the Computer-Assisted Telephone Interviewing (CATI) systems, the technological backbone of our telephone surveys. Additionally, I was responsible for upholding the laboratory's hardware and software infrastructure, ensuring smooth operation and data collection.Through my work at NVSRL, I not only contributed to the success of university staff and student research projects but also played a vital role in securing and managing research contracts for local, state, and federal government agencies. This experience fostered my understanding of the research process and its crucial role in informing impactful decisions across various sectors.

M.A., Sociology

B.A., Sociology

High School Diploma

Education record