Facebook, Google and DSP Ads Architect/Analyst:- Elicit brand needs and advertising goals to construct strategy with Arcalea consulting team- Analyze existing digital marketing efforts and provide data-driven recommendations to implement the developed strategy using tested, proven industry and Arcalea's proprietary tactics- Develop and maintain Google Data Studio dashboards for benchmarking, reporting and tuning using custom functions and Supermetrics integrations platformCertifications and Technical Training Maintained:- Certified across Google's platforms (Ads and Analytics).- Trained via Facebook Blueprint for all ad formats- Native ads configuration and management (StackAdapt, LiveRamp)Professional Services/Digital Audits:-Work with the audit team to examine the configuration of analytics platforms, including connectivity between Google Ads, Analytics, Google My Business, Search Console and Tag Manager, identifying areas where best practices can be implemented to provide immediate improvement to the client's business - Perform needs analysis for online advertising, working with Arcalea consultants and clients' teams to guide clients to an optimized, data-driven marketing strategy, followed by ongoing cycles of calibration and tuning for optimal ROAS/ROMIArcalea Intellectual Property:- Study of the industry, white papers, and published research, for opportunities to advance client performance beyond market benchmarks- Develop custom tools for campaign management focused on giving clients the best mix of cutting edge and effective, market-determined tuning - Creation of campaign management standards, processes for budget management, tuning adjustments, custom marketing automation - Ensure clients have access to the latest offerings, such as proximity prospecting, life event targeting, and specialized bidding automation focused on data science and machine learning, including proprietary analysis developed at Arcalea

Planning budgets, acquiring inventory for online retail store and servicing customer requests for custom orders and any issues that arise. Consulting work overlaps with Akshen, starting in 2008, focusing on optimizing analytics, reporting tools, customizations and data-driven strategy creation for clients from large metro car dealerships on to national brands and online retailers using the best of class online advertising platforms and tools.

Custom reporting design for SAP, AS/400, Microsoft Dynamics, Siebel CRM and proprietary systems for companies ranging in revenue between $1M and $1.4B, mostly in the Dallas/Ft. Worth region. Consulting work as report designer and data store architect at Freeman (freemanco.com) in 2007 began long reputation for crafting the sub-second report model. Using reporting and analysis skills, developed early keyword generators for AdWords and taught clients how to find stress points for best ROI with online advertising budgets.

Worked at various companies as a consultant, crafting reports for SQL Server, OS/400 (DB2) and other database platforms. Primary role focused on optimizing (speed) while reducing effort required by clients and C-level team to get data.

Developed and implemented custom designs of Applix CRM for a wide range of business types in the USA and Canada under the direction of the best Project Manager I had ever met up until that point (shout out to JoAnne Chapelle, a true genius in managing expectations and bridging the gap between tech geekspeak and business processes as understood by C-level executives). Actively participated in all phases of projects, including occasional pre-sales work but mostly needs analysis and design of implementation plan followed by coding and direct installs for customers.

Develop solutions for implementing custom (proprietary) software, off-the-shelf applications and client programs to a large network of sites (primarily Wyndham Hotels but also Trammell Crow Company). Managed team of installation package developers and worked with application developers, network engineer and large team to coordinate strategy for implementations across the enterprise.