Black Wall Studios is a leading boutique studio facility located on Sydney's Upper North Shore, offering recording and production services for the music, commercial and film industries.Located within walking distance of Hornsby train station our studios are professionally soundproofed, acoustically treated spaces available for hire 7 days a week.Our team of experts are passionate about collaborating with our clients and delivering stunning results that bring their creative visions to life.

Milestone Creative Australia is a multi-award-winning marketing agency for business and major events, festivals, hospitality, arts and tourism. Milestone has a deep understanding of the strategic role that events and marketing play in growth, positioning and community engagement for destinations and brands and we are experts in this field.As the Digital Marketing Manager, my role encompasses digital strategy, content creation, and campaign management for Milestone and their clients. I am responsible for creating and delivering digital marketing strategies, digital media planning and buying, website & SEO management, digital placement, community management across social channels and eDMs, creation and curation of innovative, click-worthy content and design that drives leads, conversion and sales for Milestone and their clients.

Working as the head of marketing for one of Australia’s leading creative production agencies, I developed marketing, digital and social media strategies across three entities – TLS Events, TLS Digital and Talkin’ Toys. Implementation of marketing campaigns required strong organisational and leadership skills in fostering relationships and delegating tasks to a range of internal and external stakeholders. This ensured multiple campaigns across entities were delivered concurrently, within set deadlines and exceeded KPI targets.• End-to-end digital marketing campaign management of YouTube toy review show Talkin’ Toys. I utilised a variety of paid advertising and organic marketing channels including Google Ads, Facebook Ads, Mailchimp, WordPress and YouTube to market Talkin’ Toys episodes for a range of clients including Goliath Games, Disney and Acitivision. Consistently exceeding our client’s KPI targets for viewership and engagement figures leading to renewal of client contracts and increased budgets.• End-to-end video production of Talkin’ Toys episodes. Role required scripting, storyboarding and conceptualising featurettes and TVCs as well leadership of a team of videographers, motion graphic artists and on-screen talent to produce video content on within set time and budget parameters.• Management of the re-design, and marketing launch of the new TLS website. I conceptualised the design, content and UX experience to target potential clients from the events industry transforming the TLS website to support high-quality video content of TLS premium events and productions. I sourced, budgetted and managed a digital agency to assist in HTML coding and technical support.• Establishing and fostering relationships with key event/tourism bureaux, associations and media associations including Tourism Australia, BESydney, Australian Special Events, etc. Resulting in increased industry brand exposure for TLS Events.

Conceptualised and delivered marketing strategy to drive inbound exhibitor enquires and delegate registrations for Asia Pacific’s largest exhibition for the meetings, incentives and events industry – AIME. My role included financial ownership and responsibility for delivering campaign ROI. Achievements included exceeding delegate pre-registration targets by over 7%.• Executed email marketing campaigns utilising Oracle Eloqua marketing automation software including segmenting data into delegate persona profiles and delivering targeted messaging with constant performance analysis and optimisation to ensure highest conversion.• Social media campaign management including remarketing to prospect databases and website visitors. Monitored and tracked engagement and conversions rates using Sprouts Social software.• Managed and collaborated with various creative, PR, digital and media agencies for content creation and delivery.• Optimised SEO, SEM (Google AdWords), landing page integration and remarketing activities.• CMS management (Episerver) of event website including liaising with digital departments for HTML coding activities and project management of website re-design to reflect brand strategy for 2018 event edition.• Project management of webinar series for over 300 exhibitors and event partners including sourcing of speaker and webinar platform, marketing activities, hosting and technical support.In March 2018, Reed Exhibitions transferred the management of AIME to Melbourne based Talk2Media.

Marketing and sponsorship management for an Asia-Pacific events organisation. Secured event partnership contracts with media partners, advertisers and professional associations from a range of industries. Operating across the full marketing mix to concurrently promote events and partner products. Achieved consistent increases in ticket revenue via partnership channels every quarter and attracted sales from new untapped markets.Managed marketing campaigns and sales negotiations in securing event corporate sponsors and exhibitors. Designed a range of sponsorship prospectuses which were marketed through EDM and direct marketing campaigns. Exceeded sponsorship KPI targets every quarter and successfully negotiating a multi event contract worth over $35,000.Directed and marketed corporate video, designed to promote the Liquid Learning brand.

Executed social media and email marketing campaigns for an Australian music and distribution label on a 5-month contract basis.Increased digital album and product sales through data analysis and optimisation of email and social media channels (Google Analytics and MailChimp). Store website management including copywriting new products and managing inventory orders (WooCommerce).Performed PR activities including pitching to national and international media targets, as well as liaising with radio and TV channels in compiling artist media schedules. Compiled a case study report on the achievements of our digital marketing strategy for one of the record label’s top ARIA charting artist, which was utilised by management in attracting and securing new clients.

Executed marketing campaigns and event coordination for an Australian events organisation.Researched and segmented organisation's database contacts into target markets utilising my skills in market research and CRM database programs Excel and Etouches. Implemented e-marketing strategies through designing specific EDMs to segmented target markets promoting particular industry events. Performed event coordination including organisation of speaker accommodation, communication with venue staff to ensure execution of floor plans, food and beverage packages and event set up was completed within deadlines.

Exceeded KPI targets in B2B telemarketing to a database of potential conference delegates. Role required detailed knowledge of conference programs and topics, the ability to cold call and connect with C-suite executives and CRM database skills.

Managed all front of house staff and stage door for one of Sydney's largest performing arts and conference centres. Prepared and delivered event briefs to all front of house staff, wrote and submitted event reports to management detailing staff performance and calculating financial summaries of bar and box office results. Stage door management required assistance to event managers in the planning and implementation of events including the design of signs and posters for events and the creation of stage door lists.