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Marketing Automation Professional and Hubspot Enthusiast. I have deep roots in SEO, email list management, content marketing, web experience, writing, and social media management. I also have a strong technical background in website management, data analytics and reporting.Creative, web-savvy, and seasoned Information management professional with proven skills in client retention, software and business development, and B2B account management. Skilled in various industry verticals, particularly digital marketing, higher education, publishing, solar, and agile software development. Well-versed in many forms of content creation, documentation, brand management, and authoring.Able to organize complex variables, build partnerships, then orchestrate internal and external resources toward shared objectives while maintaining clear communication and positive relationships. Possess self-initiative, attention to detail, and a standard of excellence.~ HUBSPOT & MARKETO MARKETING AUTOMATION EXPERT & ENTHUSIAST~ PAID ADVERTISING | DIGITAL MARKETING | EMAIL LIST BUILDING:~ CMS, MARKETING AUTOMATION, CONTACT MANAGEMENT, EMAIL DEVELOPMENT & DELIVERY:~ BUSINESS SYSTEMS | ANALYST | CONSULTING:~ DIRECT RESPONSE | WEB, EMAIL & LANDING PAGE DESIGN | UI/UX:~ PROJECT MANAGEMENT | DELIVERY:~ IT SERVICES | IT MANAGEMENT | CLIENT SERVICES: ~ CONTENT CREATION | COPYWRITING | PUBLISHING | AUTHORING:~ VIDEO EDITING & MARKETING:~ PHOTO RETOUCHING & PHOTOGRAPHY:~ TECHNICAL WRITING | DOCUMENTATION:~ E-LEARNING | ACADEMIC COURSE DESIGN:~ COMMUNITY MANAGEMENT & PR:MAGIC WORDS: SEO, Email delivery operations, analysis, and marketing. Documentation projects, wiki creation, and management. B2B account management. Business and software development (AGILE). Brand management and marketing. Release notes, emerging trends, and web-based technology. Technical writing, end-to-end process design. Documentation, UI/UX design, online course training design, and development. Business systems analyst work. business requirement and agile software methodologies, and installation guides. Paid advertising and online marketing. A/B Split testing and optimization. Online help systems, technical writing, software documentation. Blogging, content creation, social media content management. AI Prompt Engineer, AI Marketing Enthusiast. HubSpot. Marketo. Ontraport. Active Campaign, Mailchimp, Aweber,
Bentley Systems
View- Website:
- bentley.com
- Employees:
- 5507
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Senior Digital Marketing Specialist - (Marketo) Marketing Automation, Email And Martech ManagementBentley SystemsPortland, Or, Us
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Senior Digital Marketing Specialist - (Marketo) Marketing Automation, Email & Martech ManagementBentley Systems Feb 2023 - PresentExton, Pa, Us
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Marketing Automation Specialist (Marketo) + Digital Marketing Services | Acquired By BentleyEasypower Llc Dec 2022 - PresentPortland, Oregon, Us+Implement, configure, and manage Marketo as the primary marketing automation platform, ensuring seamless integration with the organization's digital marketing tools and services.+Develop and execute multi-channel digital marketing campaigns, including email, social media, paid advertising, and content marketing, using marketing automation best practices.+Collaborate with cross-functional teams to design and build out marketing automation workflows, email templates, landing pages, and lead nurturing programs in Marketo.+Integrate Marketo with the organization's existing marketing technology stack, including CRM, analytics tools, and other marketing applications to create a unified and efficient marketing ecosystem.+Monitor and optimize campaign performance, leveraging data-driven insights to improve engagement, conversion rates, and overall marketing ROI.+Segment and manage contact databases, ensuring data quality, proper list hygiene, and compliance with privacy regulations.+Establish and maintain best practices for marketing automation, including lead scoring, segmentation, A/B testing, and email deliverability.+Provide ongoing support, training, and guidance to internal teams on Marketo usage and digital marketing strategies to drive user adoption and campaign effectiveness.+Stay current on industry trends, marketing automation innovations, and Marketo platform updates to continuously improve the organization's digital marketing capabilities.+Evaluate and recommend additional marketing tools and integrations to support the organization's evolving digital marketing objectives and enhance the overall marketing automation ecosystem. -
Director Of Digital Marketing & Strategy | Social Media, Direct Response, Ads, Email (Hubspot)Corban University Dec 2016 - PresentSalem, Or, Us+Oversee implementation of the Marketing Automation and strategy - including campaigns, events, digital marketing, content, social and PR.+Cultivate and build relationships with alumni by actively seeking opportunities to learn more about their Corban University experience. Both in person and through highly targeted and effective marketing.+Work directly with third party agencies to implement paid strategy for internal and external campaigns. Direct internal PPC strategy including Google and Facebook.+Manage social media presence and direct programs to improve social media reputation and recognition across key platforms.+Guiding the day to day activities of the marketing team.+Oversee the development and maintenance of all alumni communications tools and methods, including social media channels, Alumni portal and the Alumni Relations website. -
Marketing Manager | Social Media, Direct Response, Web ContentCorban University Aug 2016 - Dec 2016Salem, Or, Us+ Built out website, marketing material, and Facebook campaign for Corban's online Africa education program.+ Marketing automation using hubspot in tandem with other CRM's to design, development and execute marketing campaigns. Bringing together a handful of silo'd departments under one umbrella for more efficient communication and marketing execution. + Held weekly marketing stand-ups and trainings to increase best practices across the organization.+ Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and additional channels (Snapchat, Instagram, Youtube, etc.).+ Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.+ Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
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Lead Marketing Automation Architect (Hubspot) + Digital Marketing ServicesCatalyst Power Holdings Llc Dec 2021 - Mar 2023New York, Us+Design, develop and implement end-to-end marketing automation strategies to optimize lead generation, nurturing, and conversion.+Oversee the creation, execution, and optimization of multi-channel campaigns utilizing the marketing automation tool HubSpot in conjunction with analytics and paid marketing.+Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure alignment of marketing automation efforts with business objectives.+Leverage data-driven insights and analytics to identify opportunities for enhancing customer engagement and personalization throughout the buyer's journey.+Evaluate and recommend marketing automation technologies and integrations to support the organization's growth and digital transformation goals.+Establish and maintain best practices for marketing automation, including lead scoring, segmentation, workflows, and email deliverability.+Develop comprehensive reporting and dashboards to track campaign performance, measure ROI, and drive continuous improvement.+Provide thought leadership and training to internal teams on marketing automation tools, techniques, and trends to drive adoption and overall effectiveness.+Manage relationships with external vendors and partners to ensure seamless integration and support for marketing automation initiatives.+Contribute to the development of the marketing technology stack and overall marketing strategy, while staying current on industry trends and advancements in the marketing automation space. -
Director Of Marketing | Joint Venture, Direct Response, Email Marketing, Content Manager (Ontraport)Centerpointe Research Institute May 2016 - Aug 2016Beaverton, Oregon, Us+ Created, curated, and managed online content for value based interaction and direct response acquisition in the personal development space.+ Worked with a talented team of marketers to overhaul and implement new funnels, sales processes and business systems.+ Oversaw a marketing team that included (content, design, automation, search, and social),+ Migrated from a custom Oracle, Ruby, and Ontraport integration to Infusionsoft.+ Managed a list of over 2,000,000 subscribers via list segmentation based on behavior, split test strategy and ongoing analysis to increase open/click through rates + Created new marketing campaigns (automated, multi-step, and multi-channel ie. email, SMS, direct mail, etc.) to reach key KPIs+ Created and modifed existing reporting to track daily, weekly, monthly, quarterly performance from email and web-based marketing campaigns + Increased customer value via sophisticated, customer specific database marketing (autoresponders and funnels using marketing automation tools)+ Coordinated and communicated with contractors hired to build and maintain tech systems used for post-purchase fulfillment automation+ Project management for new product launches, promotions, and joint ventures. -
Marketing Manager | Direct Response, Digital, Seo, Social, Content Management (Active Campaign)Bpm Northwest (Prokarma) Jul 2015 - May 2016Beaverton, Oregon, Us+ Marketing automation using hubspot in tandem with other CRM's to design, development and execute marketing campaigns.+ Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.+ Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).+ Measure results and optimize the nurture tracks for these segments to convert leads to customers.+ Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).+ Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).+ Optimize our marketing automation and lead nurturing processes through email, content, and social channels.+ Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Youtube, etc.).+ Create shareable content appropriate for specific networks to both spread our brand and our content and links.+ Run regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels.+ Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.+ Drive consistent, relevant traffic and leads from our social network presence.+ Create 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.). -
Business Systems Consultant | Senior Technical Writer | Online ContentNike (World Headquarters) Oct 2013 - May 2015Beaverton, Or, Us+ Led the Nike initiative to expand it's documentation on the core commerce capabilities resulting in greatly improved awareness and process improvement and design.+ This efficiency contributed to improvements in the worldwide geo rollout of the nike.com platform as well QA testing and post deployment validation.+ User experience documentation, release notes, internal/intranet content,UAT scripts, help content for desktop/mobile web. Maintaining manual and knowledge base articles. Agile software documentation for tools and trainings. + Content authoring to various platforms including web, cms, and other platforms. e-learning courses and training development. Writing business requirements for the Nike.com Platform. + Convey technical information in an easy, understandable way to employees, customers, and users of the Nike.com Platform -
Business Consultant | Marketing Operations Manager (Marketo)Pcdatacorp Llc 2009 - Nov 2013+ Develop marketing campaign strategy, create briefs/plans, and generate promotional concepts for clients+ Develop all internal media plans, provide media recommendations and analysis+ Performance based marketing decisions on organizational analytics in an effort to continue to innovate and optimize campaign conversions+ Lead the paid marketing efforts of clients to expand brand awareness, generate lead, and track conversions.+ Managed email marketing campaigns. Including Copy and A/B split testingWe've Developed and Managed marketing campaigns for clients that include, but not limited to - Email Marketing, Display Advertising, Facebook and Google PPC, PPV, CPC, List Building and Lead Generation, Short and Long Form Copywriting, A/B Testing, Conversion Tracking, Optimization, Landing Page Testing and Conversions, Social Media Marketing, Retargeting and more.
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Systems Technician | System Business Analysis, Process Improvement & DocumentationFirst Response Inc Jan 2013 - Oct 2013Beaverton, Oregon, UsSystems install and programming. Process documentation. Client sales. -
Client Management And Retention | Insurance Portfolio TrackingSwbc Nov 2006 - Dec 2012San Antonio, Tx, UsWorked in the financial sector with banks and credit unions to assess and track portfolio risk. End-to-end process design and documentation. Brand management and B2B client sales and retention. National Insurance Protection Inc. \ NINPRO Financial Inc. -
Project Management Consultant | Project ManagerIntel Corporation | Quartz International 2004 - 2005Santa Clara, California, UsQuality control of quartz semiconductor parts. Control and administer the 200 and 300 millimeter Quartz process for Intel.
Chris Holdren Education Details
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University Of Wisconsin-Stevens PointComputer Information Systems -
Portland Community CollegeComputer Information Systems
Frequently Asked Questions about Chris Holdren
What company does Chris Holdren work for?
Chris Holdren works for Bentley Systems
What is Chris Holdren's role at the current company?
Chris Holdren's current role is Senior Digital Marketing Specialist - (Marketo) Marketing Automation, Email and MarTech Management.
What is Chris Holdren's email address?
Chris Holdren's email address is ch****@****mnw.com
What is Chris Holdren's direct phone number?
Chris Holdren's direct phone number is +150371*****
What schools did Chris Holdren attend?
Chris Holdren attended University Of Wisconsin-Stevens Point, Portland Community College.
Who are Chris Holdren's colleagues?
Chris Holdren's colleagues are Sneha Nandi, Aayushi Doshi, Rahul N., Rajiv Kumar Mahato, Prashant Raghav, Wambua Patrick, Ali Alhajji.
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