Christopher Hopkins Email & Phone Number

Mechanicsburg, Pennsylvania, United States

Manage department that oversees photo, video, social media, podcasting, newsletters and affiliate revenue.

Mechanicsburg, Pennsylvania

Manage department of seven employees that includes social media producers, trending reporters and videographer• Oversee and maintain all of PennLive’s social platforms: Facebook, Twitter, Instagram, Reddit, YouTube, LinkedInand Snapchat• Generated 20.1M engagements across PennLive’s social platforms in 2020• Proficient in Facebook Business Manager used to identify target audience, diversify content and grow followers onsix separate Facebook pages• Regularly create engaging videos, graphics and stories for all of PennLive’s social platforms• Develop regular reports from Google Analytics on statistics across social platforms and PennLive.com• Generated $170,000 in affiliate revenue in 2020 by optimizing content for SEO• Produce content for eight e-newsletters distributed daily to PennLive’s audience• Identify and aggregate trending topics on social media, while localizing for PennLive’s audience• Created identity on Facebook for PennLive’s three NFL beats that now have more than 110,000 followers• Engage with readers daily through social platforms

Harrisburg, Pennsylvania Area

• Managed online presence of magazine by creating and posting stories, sending enews communications and collecting web statistics through Google Analytics on daily basis• Interacted with readers by updating and maintaining magazine’s social media identity through Facebook, Twitter and Pinterest• Collaborated with magazine editor to create monthly content for magazine’s print edition• Developed fresh web content to keep readers interested in product and engaged in brand message

Carlisle, Pennsylvania

• Managed a department of two reporters, two clerks and five freelance writers• Regularly contributed features, previews, reviews and human interest pieces to the newspaper and website• Created and developed social media identity for sports section through Twitter and Facebook• Oversaw and contributed to production of weekly football tab• Enhanced section’s online identity through preview packages, videos and podcasts• Developed budget for daily print section

Carlisle, Pennsylvania

Covered sports beats, specifically high school sportsWrote gamers, features, previews, reviews and human interest piecesWorked with Adobe programs to produce pages for layout of the newspaperUpdated the sport’s department’s Facebook and Twitter accountsProduced weekly podcasts with other writers to discuss weekly events and newsLed Keystone Award-winning coverage of Big Spring’s softball title run

Wilkes-Barre, Pa

• Developed and maintained social media identity through Facebook, Twitter and individual blog pages for agency and its clients• Wrote press releases for client events• Worked with clients to develop marketing plans• Managed account teams to ensure complete delivery of client demands• Significantly grew business, increased awareness and exceeded fundraising goals of clients

Worked with the communication relations departmentWrote press releases for various programs, collected research on upcoming programsDeveloped a social networking identity for the studio with Facebook and YouTubeObserved production work, such as editing, for several programs