Ci Reichel Email & Phone Number

One of the original co-founders for Silhouette. I am currently responsible for leading all things related to Research, Strategy, Design, and Product. Full-time since fall 2023. Silhouette is an enterprise platform for employees to build meaningful connections and find experts within their companies, in addition to improving productivity by streamlining parts of their daily workflows. And we do this in ways that are human, ethical, and secure. We leverage AI in variety of ways: we contextualize audio conversations to generate meeting summaries with next steps and valuable metadata; we then auto-generate and constantly update employee profiles — leveraging the communications platforms already in use within your company; and we provide secure Generative AI tools for pulling the most value from select document libraries.

Boston, Massachusetts, Us

New York, Ny, Us

Deeper research → more meaningful insights → happier customers → better business results.

Worked as a freelance Design & Strategy Director, as well as a member of the Board of Directors across multiple startups and agencies — ranging from audience research and customer engagement strategy to establishing top-class design teams for sustained growth. Key projects focus on the crossover between digital apps and real world park / stadium / venue experiences.Work and projects include: • Creative Director (Experience Design) for R/GA • Chief Product Officer for Klio Studio (currently live in beta and expanding functionality) • Advisor / Mentor for Bunker Labs

Armonk, Ny, Us

• Helped lead the creation of a new business group within IBM from the ground up — from writing job descriptions and hiring seasoned talent and fresh college recruits, to developing staffing models and defining team structures across multiple studios. This practice started with just a few scattered design teams and grew to over 40 studios globally.• Led “massively omni-channel” initiatives for Universal Parks, Atlanta Falcons / Mercedes-Benz Stadium, Notre Dame Stadium, Dubai Safari Park, and the Downtown Orlando Sports & Entertainment District – across the full range of customer touchpoints (including web, mobile, kiosk, set-top box, smart signage, and AR/VR experiences), supported by IoT and cognitive technologies.• Worked in partnership with Samsung on “Family Hub 3.0” for the future of the connected kitchen for 2019/2020 and beyond (including touchscreens, voice interactions, and mobile connections).• Led initiatives on “future of retail” experiences on clients ranging from CHANEL boutiques to SEIYU grocery stores in Japan, which integrated both customer and employee touchpoints.• Led initiatives on “future of customer / driver / owner” experiences for BMW, Ford, and GM.• Led Design Thinking / Research sessions for GM’s digital enterprise transformation, including employee-focused workshops in the US as well as Argentina, Colombia, and Thailand.• Worked with Airbus and the German aerospace administration (DLR) on developing human engagement guidelines for an AI-based “cognitive embodiment” named CIMON (Crew Interactive MObile CompanioN), to assist space crews on the International Space Station.• Supported public sector initiatives and hackathons for the National Geospatial-Intelligence Agency.• Spoke publicly and represented IBM on panels including Ad Week, the National Geospatial-Intelligence Agency, and the NYU Stern Law School on topics ranging from the future of creative talent to problem solving in the digital era.

New York, Ny, Us

• Joined the former management team from the NYC office of Critical Mass to build a newer, better agency. • Led strategic initiatives including audience insights and growth opportunities for The Economist, tablet-based financial applications for BlackRock, and cross-media campaign strategy for Rémy-Cointreau (Rémy Martin). (Most of the Matter Worldwide team was merged into IBM iX.)

LBi, Chandelier, Sapient, AtmosphereBBDO, RedRover• Worked with Chandelier Creative to create an all new, integrated content and commerce experience for the launch of Gwyneth Paltrow's Goop.com. • Defined content/media experiences – including strategy, interaction, and interface design – for MSNBC and Viacom/MTVnetworks properties (including an online video mashup tool). These projects all involved elements of editorial, video, and social functionality – along with sponsor integration and new monetization structures. • Led strategic eCommerce platform work for American Express. • Defined online reservation systems for Emirates Airlines, and created pitch work for a Food Network backed, OpenTable–like reservation service for booking tables in premium restaurants.• Created premium liquor digital marketing campaigns and CRM efforts for Hendrick’s Gin, Stolichnaya Vodka, D’Usse Cognac, and Dewar’s Scotch. • Worked with the founder of RedRover to define an event planning platform for busy parents. This included a recommendation system which used location services, as well as past behaviors and interests, within its logic schema. Heavy emphasis was placed on user reputation systems as well as balancing sharing with privacy.

Calgary, Alberta, Ca

• Provided leadership for a growing team of Experience Architects, Business Analysts, and Planners, while helping to launch the New York City office for Critical Mass. • Projects included cross-platform experience design (web, mobile, and ATM) on global initiatives for Citibank.(Due to funding issues in their Toronto office, Critical Mass closed their New York office in 2012. Senior management launched Matter Worldwide.)

• Defined vision, strategy, and functionality for a web / mobile application which collects and manages scattered social media content (including status updates, location check-ins, photos, and tweets) – and builds it all into rich visual experiences.• Hired, managed, and mentored a UX team in social media infrastructures, including privacy and reputation systems.(XenoOne closed down North American operations mid-2011, and returned to Seoul Korea.)

New York, Ny, Us

• Enhanced strategy, direction, and management of social media functionality across over 65 Viacom/MTVnetworks websites, including all domestic and international MTV sites, all Comedy Central sites (including Daily Show, Colbert Nation, and South Park), Spike, BET networks, Atom Pictures, and all other Viacom owned content and game sites. • Redefined and improved third party integration with Facebook, Twitter, and emerging social network protocols.

Publicis, Funny Garbage, J.Crew, Wunderman• Led strategic eCommerce platform work for J.Crew, LG Electronics, Nationwide Insurance, Scholastic Books, and HP. • Originated concepts, created storyboards and interface design for mini-sites and games for General Mills products including Trix and Reese’s Puffs.

Zurich, Ch

• Determined strategic goals for large-scale web and desktop applications. Led the creation of all needed documentation, including briefs and specifications, user research, and usability testing.• Led initiatives to establish process and structure for project life cycles, in addition to defining departmental standards and best practices for deliverables.• Primary projects included financial research and trading applications, global performance management systems, job boards, and internal HR applications including multi-lingual global employee directories.

New York, Ny, Us

Led projects to consolidate, restructure, standardize, and improve the user experience for the Server and Storage business units of IBM (www.ibm.com), in addition to IBM consulting initiatives across Europe, the Middle East, and Africa.

Us

• Took on the role of Integration Manager in an effort to insure cohesion of projects and oversight of the viability of functional, interface, and design concepts. This position encompassed Information Architect and Producer roles as well as front-end development as needed. • Worked to improve communication and teamwork between Creative, Technology, and Information Architecture teams in addition to creating document templates, guidelines, and code standards. • Clients included Goldman Sachs, RCN Cable, Pitney Bowes, NetGenesis, Capital IQ, and Janssen Pharmaceutica.

Please request to see resume for all work and references over ten years old.

Master Of Science - Ms, Integrated Design, Business And Technology

Basic Parachutist

Light Infantry